2023
0
Ireland Online and Mobile Retailing Market Report 2023
2023-05-17T04:04:22+01:00
OX1154597
1495
163298
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Report
en_GB
“The ongoing cost-of-living crisis is seeing consumers increasingly turn to online channels to search for bargains and discounts to make ends meet – while many are evaluating if the cost…

Ireland Online and Mobile Retailing Market Report 2023

£ 1,495 (Excl.Tax)

Report Summary

“The ongoing cost-of-living crisis is seeing consumers increasingly turn to online channels to search for bargains and discounts to make ends meet – while many are evaluating if the cost of travelling to bricks-and-mortar shops is more expensive than having items delivered via online channels.”
Brian O’Connor, Category Director for Ireland

This Report looks at the following areas:

  • The impact of the cost-of-living crisis on consumer behaviour with online and mobile retailing.
  • The continued growth of online shopping.
  • Opportunities for shopping from home.
  • Importance of free delivery vs. premium delivery services.
  • Importance of sustainable considerations in online shopping.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • COVID-19: Market context
          • Issues covered in this Report
          • Executive Summary

              • The market
                • The five-year outlook for online retailing
                  • Figure 1: Expected impact of COVID-19 on online retailing, short, medium and long term, 2023
                • 2023 set for growth
                  • Figure 2: Estimated online and mobile retail expenditure, IoI, NI and RoI, 2018-23
                • Inflation strong in both NI and RoI
                  • Figure 3: Consumer price index, all items, RoI, 2017-23*
                • 14% struggling with finances
                  • Figure 4: How consumers rate their current financial situation, IoI, April 2022-March 2023
                • Jump in prices and stagnating wages are driving more online for a bargain
                  • Unemployment contracts
                    • Innovations
                      • The consumer
                        • Smartphones most popular device for online shopping
                          • Figure 5: Devices used to buy products online in the last three months – NET, NI and RoI, 2022
                        • Approximately a third of IoI consumers shop online a few times a month
                          • Figure 6: Frequency that consumers shop online, NI and RoI, 2022
                        • Apparel and accessories the most popular online purchases
                          • Figure 7: Products bought online in the last three months, NI and RoI, 2022
                        • Free delivery continues to be important, environmental concerns decline
                          • Figure 8: Agreement with statements related to online and mobile retailing, NI and RoI, 2022
                      • The Market – Key Takeaways

                        • 2023 set for growth
                          • Inflation strong in both NI and RoI
                            • 14% struggling with finances
                              • Wages failing to keep up with consumer prices
                                • Unemployment contracts
                                • Market Size and Forecast

                                    • The five-year outlook for online retailing
                                      • Figure 9: Expected impact of COVID-19 on online retailing, short, medium and long term, 2023
                                    • Online spending set to bounce back in 2023
                                      • Figure 10: Estimated online and mobile retail expenditure, IoI, NI and RoI, 2018-28
                                      • Figure 11: Selected issues consumers claim to have experienced in the last 2 months, IoI, June 2022-March 2023
                                    • Marginal uplift in UK and RoI percentage of online sales in 2022-23
                                      • Figure 12: Online sales as a percentage of all retail sales, 2018-23
                                      • Figure 13: Percentage of turnover generated by online sales for total retail sales, 2019-23
                                  • Market Drivers

                                    • Cost of living increasing strongly in 2023
                                      • Figure 14: Consumer price index, all items, RoI, 2017-23*
                                      • Figure 15: Consumer price index, all items, UK, 2017-23*
                                    • Jump in consumers struggling with finances from February-March 2023
                                      • Figure 16: How consumers rate their current financial situation, IoI, April 2022-March 2023
                                      • Figure 17: How consumers rate their current financial situation compared to 12 months previously, IoI, September 2022 and March 2023
                                    • Jump in prices and stagnating wages are driving more online for a bargain
                                      • Figure 18: Agreement with selected statements related to online shopping, NI and RoI, 2022
                                    • Fewer Irish consumers unemployed
                                      • Figure 19: Monthly unemployment rate (%), NI and RoI, February 2021-February 2023
                                    • Return to workplaces will help to drive more shopping via mobile channels
                                      • Figure 20: Where consumers typically work, NI and RoI, 2023
                                  • Companies and Innovations – Key Takeaways

                                    • More channels for online purchasing
                                      • Augmented reality continues to see more use
                                        • Metaverse to heighten engagement
                                          • Technology expanding delivery innovation
                                          • Who’s Innovating?

                                              • Omnichannel retail and influencers
                                                • Augmented reality used for marketing and sales
                                                  • Metaverse to heighten engagement
                                                    • Technology expanding delivery innovation
                                                      • Sustainable fashion rentals growing during the cost-of-living crisis
                                                      • Companies and Brands

                                                        • Pureplay retailers
                                                          • Amazon
                                                            • Key facts
                                                              • Recent developments
                                                                • ASOS
                                                                  • Key facts
                                                                    • Recent developments
                                                                      • Boohoo
                                                                        • Key facts
                                                                          • Recent developments
                                                                            • eBay
                                                                              • Key facts
                                                                                • Recent developments
                                                                                  • The Very Group
                                                                                    • Key facts
                                                                                      • Recent developments
                                                                                        • Multichannel retailers
                                                                                          • Arnotts
                                                                                            • Key facts
                                                                                              • Recent developments
                                                                                                • Harvey Norman
                                                                                                  • Key facts
                                                                                                    • Recent developments
                                                                                                      • Next
                                                                                                        • Key facts
                                                                                                          • Recent developments
                                                                                                            • Sainsbury’s/Argos
                                                                                                              • Key facts
                                                                                                                • Recent developments
                                                                                                                  • Tesco
                                                                                                                    • Key facts
                                                                                                                      • Recent developments
                                                                                                                      • The Consumer – Key Takeaways

                                                                                                                        • Smartphones most popular device for online shopping
                                                                                                                          • Approximately a third of IoI consumers shop online a few times a month
                                                                                                                            • Apparel and accessories the most popular online purchases
                                                                                                                              • Free delivery continues to be important, environmental concerns decline
                                                                                                                              • Devices Used to Shop Online

                                                                                                                                  • Smartphones are the go-to device for buying online
                                                                                                                                    • Figure 22: Devices used to buy products online in the last three months – NET, NI and RoI, 2022
                                                                                                                                    • Figure 23: Smartphone activities, IoI, 2022
                                                                                                                                  • Younger consumers use smartphones and games consoles to buy
                                                                                                                                    • Figure 24: Consumers who have used smartphones and games consoles to buy products online in the last three months, by age, NI and RoI, 2022
                                                                                                                                    • Figure 25: Selected key factors driving consumer behaviours around technology, by age, IoI, 2022
                                                                                                                                  • Highly affluent consumers use laptops for online buying
                                                                                                                                    • Figure 26: Consumers who have used a PC/laptop to buy products online in the last three months, by socio-economic status, NI and RoI, 2022
                                                                                                                                    • Figure 27: Consumers who shop online multiple times a week, by socio-economic status, NI and RoI, 2022
                                                                                                                                  • Parents of young children tend to buy through smartphones and tablets
                                                                                                                                    • Figure 28: Consumers who have used a smartphone or tablet to buy products online in the last three months, by presence of children in household, NI and RoI, 2022
                                                                                                                                    • Figure 29: Youngest child’s selected activities on any device – NET, UK, 2022
                                                                                                                                • Frequency of Online Shopping

                                                                                                                                    • A third of IoI consumers shop online 2-3 times a month
                                                                                                                                      • Figure 30: Frequency of online shopping, NI and RoI, 2022
                                                                                                                                    • NI consumers buy online more often than RoI consumers
                                                                                                                                      • Figure 31: “Which of the following best describes how much you shop for groceries online?”, NI and RoI, 2022
                                                                                                                                    • Full-time workers shop on a weekly basis
                                                                                                                                      • Figure 32: Consumers who have shopped online once a week or more in the last three months, by working situation, NI and RoI, 2022
                                                                                                                                  • Online Product Purchases

                                                                                                                                      • Two thirds of IoI consumers have bought clothing and accessories online
                                                                                                                                        • Figure 33: Products bought online in the last three months, NI and RoI, 2022
                                                                                                                                        • Figure 34: Consumers who buy clothes/accessories second-hand, NI and RoI, 2022
                                                                                                                                      • FT workers tend to order takeaways online
                                                                                                                                        • Figure 35: Consumers who have bought takeaway food (eg Just Eat) online in the last three months, by working status, NI and RoI, 2022
                                                                                                                                        • Figure 36: Agreement with the statement “I’d like to have the same amount of time to cook in the future as I have done since the COVID-19/coronavirus outbreak”, by working status, NI and RoI, 2021
                                                                                                                                      • Consumer of higher affluence buy luxury items and services
                                                                                                                                        • Figure 37: Selected products bought online in the last three months, by socio-economic status, NI and RoI, 2022
                                                                                                                                        • Figure 38: Activities done as part of a night, by socio-economic status, NI and RoI, 2022
                                                                                                                                    • Attitudes towards Online and Mobile Retailing

                                                                                                                                        • Consumers willing to wait longer if delivery is free
                                                                                                                                          • Figure 39: Agreement with statements related to online and mobile retailing, NI and RoI, 2022
                                                                                                                                        • Mature consumers willing to wait for deliveries
                                                                                                                                          • Figure 40: Agreement with statement ‘Cheaper/free delivery charges make me willing to wait a little longer for deliveries’, by age, NI and RoI, 2022
                                                                                                                                          • Figure 41: Agreement with statement ‘I use a premium-priced delivery service (eg Amazon Prime, ASOS)’, by age, NI and RoI, 2022
                                                                                                                                        • Disparity in returns satisfaction between NI and RoI consumers
                                                                                                                                          • Figure 42: Agreement with statement ‘I am satisfied with the returns process of online retailers’, by gender, NI and RoI, 2022
                                                                                                                                        • Environmental concerns lessen from 2021-22
                                                                                                                                          • Figure 43: Agreement with statement ‘I’m concerned about the environmental impact of shopping online’, NI and RoI, 2021 and 2022
                                                                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                        • Data sources
                                                                                                                                          • COVID-19 Tracker wave information
                                                                                                                                            • Abbreviations

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