2024
0
Ireland Online and Mobile Retailing Market Report 2024
2024-05-17T13:02:17+01:00
REPE7640B51_68A3_4D95_8620_71B64EC5E37B
1495
173089
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Report
en_GB
As costs soar, doors open for retail subscription models. Social commerce is shattering traditional barriers, while delivery methods explore greener horizons.Sam Fryers, Research Analyst - Ireland…

Ireland Online and Mobile Retailing Market Report 2024

£ 1,495 (Excl.Tax)

Report Summary

As costs soar, doors open for retail subscription models. Social commerce is shattering traditional barriers, while delivery methods explore greener horizons.

Sam Fryers, Research Analyst – Ireland

Table of Contents

  1. Executive Summary

    • Opportunities for Online and Mobile Retailing
    • Rising costs create value opportunities for subscription models
    • Social commerce levels the playing field
    • Delivery methods and services must promote sustainability
    • Unlocking silver shoppers
    • Market dynamics and outlook
    • The five-year outlook for online and mobile retailing
    • Online market continues to mature across Ireland…
    • Faster growth in RoI
    • Online share for department stores and household equipment grows steadily
    • Graph 1: turnover generated by online sales for selected retail sectors, 2022-24
    • Inflation plateauing in both regions…
    • Graph 2: CPI inflation rate, 2019-24
    • … but the price of essential goods is still an issue in 2024
    • The new normal
    • Harnessing social commerce
    • Balancing sustainability with consumer needs
    • What consumers want and why
    • Mobile-friendly sites deliver success
    • Online shopping frequency poised to grow
    • Younger demographics lead the charge
    • Homogenous growth across categories year-on-year
    • Omnichannel to mitigate purchasing risk
    • Consumers look online to cut costs to the bone…
    • … and NI consumers are more satisfied with the process
    • Value-added subscription models
    • Scope for local brands to invest in online infrastructure
  2. Market Dynamics

    • Market size
    • Online retail set to flourish in RoI
    • RoI lacks online retail maturity and infrastructure, but has potential to grow
    • Graph 3: total retail sales generated by online sales turnover, 2019-24
    • Online holds firm against traditional retail in the UK
    • Graph 4: online sales as a percentage of all retail sales, 2019-24
    • Market forecast
    • Graph 5: estimated online and mobile retail expenditure, RoI and NI, 2019-28
    • Purchasing power still weakened by price of essential goods
    • Market drivers
    • Falling inflation rate offers hope
    • Graph 6: CPI inflation rate, 2019-24
    • Consumer finances slowly recovering
    • Graph 7: current financial situation, 'Healthy' or 'OK', 2022-23
    • Consumers turn to online retailing to access the best prices
    • Graph 8: how consumers rate their current financial situation compared to 12 months previously, 2022/23
    • Widespread credit usage a symptom of high living costs
    • Graph 9: credit options used when buying products online in the last three months, RoI and NI, 2023
    • BNPL a polarising credit option
    • Historically low unemployment means a wider distribution of economically active
    • Graph 10: unemployment rates, 2021-23
    • Population of over-65s is growing
    • Graph 11: total population, by age, 2011/21
    • Graph 12: total population by age, 2011/22
    • New legislation for online and mobile retailers
    • Irish Government launches Online Retail Scheme
    • 24/7 retail grows with device ownership
    • Graph 13: device ownership, 2019-24
    • Falling consumption moderates spending
    • Graph 14: consumer consumption, 2022-25
    • Online sales' lockdown momentum eases
    • Graph 15: internet sales as a percentage of total retail sales, 2019-23
    • Cash payments in decline
    • Graph 16: use of cash as a percentage of all payments, 2007-22
    • Social commerce soars with Open Banking
    • EU targets climate-neutral by 2050
    • Environmental concern varies regionally
    • Graph 17: consumers concerned about the environmental impact of shopping online, 2022-23
    • As the cost of living and political instability eases, environmental concern is expected to rise
    • Fuel prices encourage online shopping, but puts pressure on delivery services
    • Graph 18: consumer price index of petrol, 2015-23
    • Graph 19: consumer price index of diesel, 2015-23
    • Couriers look to EV options in the face of higher cost-per-mile
  3. What Consumers Want and Why

    • Devices used to shop online
    • Irish online retail negligence at less than one in every twenty
    • Graph 20: consumers with access to an internet enabled device who have purchased products online in the last three months, RoI and NI 2023
    • Ecommerce should be a key consideration in retailer strategy
    • Graph 21: device ownership, 2019-24
    • Familiarity and trust is key to unlocking 55+ demographic
    • Frequency of online shopping
    • NI exhibit frequent shopping behaviour
    • Graph 22: frequency of shopping online, 2023
    • Both regions turning to more-frequent online shopping
    • Millennials most comfortable spending money online…
    • Graph 23: consumers who shop once a week or more, by generation, RoI and NI, 2023
    • … but online retailers should prepare for Gen Z and Alpha as their purchasing power materialises
    • Remote workers more likely to engage in retail therapy
    • Graph 24: frequency of shopping online, by work-from-home status, RoI and NI, 2023
    • Online products purchased
    • Two thirds buying clothing and accessories through online channels
    • Graph 25: items purchased online in the past three months, 2023
    • Notable growth across nearly all categories
    • Women enjoy shopping online for clothing and beauty/personal care items (BPC)
    • Homogenous uptake across female age groups in clothing categories
    • Graph 26: women who have bought clothing/footwear/accessories online in the past three months, by age, RoI and NI, 2022 and 2023
    • Growing the online BPC opportunity in younger age groups
    • Embrace omnichannel retail to accommodate both impulsive and considered purchases
    • Don't exclude older demographics
    • Online food ordering landing with parents and young people
    • Graph 27: takeaways and groceries ordered online, RoI and NI, 2023
    • Convenience a powerful driver
    • Attitudes towards Online and Mobile Retailing
    • Consumers are willing to compromise on delivery times for a lower fee
    • Frequent online shopping behaviours challenge tolerance of delivery fees
    • More turn to premium subscription models to save
    • Graph 28: usage of premium-priced delivery services, by frequency of online shopping, RoI and NI, 2023
    • UK's subscription cull signals the importance of free trials
    • Graph 29: impact of the cost-of-living crisis on subscriptions, 2023
    • Aiding the risk adverse
    • Creating value through premium subscription models and communities
    • Online channels as a price comparison tool
    • Scope to invest in returns, online checkouts and sustainability
    • Graph 30: agreement with statements related to online and mobile retailing, RoI and NI, 2023
    • Red tape limiting RoI's online retail boom
    • Spotlight on supporting local
    • Fuel prices warrant investment in decarbonised fleets and collection spots
    • Third-party partnerships offer an avenue for same-day delivery
    • Sustainability concerns recover in RoI, but weaken in NI
    • Graph 31: consumer concern about the environmental impact of shopping online, NI and RoI, 2021-23
    • Less plastic, less guilt
  4. Competitive landscape

    • Companies and brands
    • Amazon – key facts
    • Amazon – recent developments
    • Arnott's – key facts
    • Arnott's – recent developments
    • ASOS – key facts
    • ASOS – recent developments
    • BPerfect Cosmetics – key facts
    • BPerfect Cosmetics – recent developments
    • Depop – key facts
    • Depop – recent developments
    • Dunnes Stores – key facts
    • Dunnes Stores – recent developments
    • eBay – key facts
    • eBay – recent developments
    • Tesco – key facts
    • Tesco – recent developments
    • The Very Group – key facts
    • The Very Group – recent developments
    • Launch activity and innovations
    • Amazon.ie to launch in 2025
    • Drone deliveries in Blanchardstown
    • Food delivery pioneering the last-mile autonomous revolution
    • DPD expands fully electric fleet to third city in Ireland
    • Very launches mobile app with interest-free payment option
    • Amazon Europe ditches plastics in push for sustainable packaging solution
    • Fashion brands introduce returns fees
    • ZARA and more offer resale and repair
    • eBay tries to bring fashion's circular revolution to furniture
    • Technology enhancing the online experience
  5. Appendix

    • Supplementary data
    • Market size and forecast: underlying data
    • Report scope and definitions
    • Market definition
    • Generations
    • Abbreviations and terms
    • Methodology
    • Consumer research methodology

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