2021
0
France Online Grocery Retailing Market Report 2021
2021-04-22T04:05:53+01:00
OX1045455
1095
136900
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Report
en_GB
“The huge surge in online grocery shopping due to the COVID-19 epidemic is translating into increased competition for the large players. This is because beyond the success of Drives and…

France Online Grocery Retailing Market Report 2021

£ 1,095 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the French Online Grocery market, including the behaviours, preferences and habits of the consumer.

While many retail industries suffered under COVID-19 lockdowns and restrictions, online grocery retailing saw a boost throughout Europe. The stay at home orders and closures of many non-essential businesses saw a huge shift towards online shopping, accelerating many companies transition to online retail. In 2020 French online grocery sales rose by 40%, making up 19% of all online spending.

Click and collect has proven the most popular alternative to in-person shopping in France, while in the UK home delivery has risen to prominence. Innovations have been made in automated lockers, Drive collection points and third-party retailer delivery and fulfilment services.

Economic uncertainties throughout 2020 and coming out of the pandemic will be a cause for concern for many industries, with 11% of French people being furloughed and 9% of them losing their jobs. Price could become an increasingly vital factor in consumer choice going forwards, as well as the preference for self-selecting fresh produce.

Read on to discover more details or take a look at all of our Retail market research.

Quickly understand

  • The impact of COVID-19 on the online grocery retailing sector
  • Current usage of online grocery shopping and how people receive their orders
  • Which companies people shop online for groceries with.
  • The strategies of the major grocery retailers relating to online
  • Opportunities for expansion of the market.

Covered in this report

Brands: Leclerc, Auchan, Carrefour, Courses U, Intermarche, Chronodrive, Cdiscount, Monoprix, Cora, Franprix, Biocoop, Epicery, Houra, Casino, Greenweez, Maxicoffee, Vinatis, HelloFresh, Les Commis, Rutabaga, Quitoque.

Expert analysis from a specialist in the field

Written by Natalie Macmillan, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The huge surge in online grocery shopping due to the COVID-19 epidemic is translating into increased competition for the large players. This is because beyond the success of Drives and home delivery services, other channels have also benefitted from the explosion in demand during the two lockdowns in 2020. These have included ultra-fast food delivery services, Drive piéton (urban click&collect hubs) and small business marketplaces. Many new sites have been launched and brands that have been absent from e-commerce, such as organic retailers, frozen food retailers and fresh food specialists, are now developing an omnichannel strategy. All the grocery retailers are very ambitious for their online operations, but they face many challenges, not least retaining the loyalty of recently recruited customers and making their business models profitable. All against a background of rising unemployment and squeezed budgets for many, making price an increasingly important criterion.

Natalie Macmillan
Senior European Retail Analyst

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Areas covered in this Report
          • Consumer research
          • Executive summary

              • The market
                • Market size
                  • Figure 1: France: online grocery retailing estimated market size, 2016-20
                • COVID-19 impacts economic growth
                  • Financial insecurity for many consumers
                    • The population is ageing
                      • Shopping online and on mobiles is growing
                        • Companies and brands
                          • Leading players
                            • Figure 2: France: leading grocery retailers’ online sales estimated as % of all online grocery spending, 2020
                          • Competitive strategies
                            • Government is supporting small companies to digitalise
                              • The consumer
                                • Engagement in online grocery shopping
                                  • Figure 3: France: online grocery shopping by age, December 2020
                                  • Figure 4: France: online grocery shopping by financial situation, December 2020
                                • How they receive their online grocery orders
                                  • Figure 5: France: delivery/collection options for online grocery orders, December 2020
                                • Retailers shopped with
                                  • Figure 6: France: retailers used to shop for groceries online, December 2020
                                • Reasons for not shopping online for groceries
                                  • Figure 7: France: reasons for not shopping online for groceries, December 2020
                              • Impact of COVID-19 on Online Grocery Retailing

                                • Short, medium and long term impact on the sector
                                  • Figure 8: Short, medium and long term impact of COVID-19 on online grocery retailing, March 2021
                                • Opportunities and threats
                                  • The pandemic presents new prospects in online grocery
                                    • Delivery boxes: a new opportunity
                                      • Online shopping could help cash-strapped shoppers control spending
                                        • Grocery delivery services speed up
                                          • High delivery charges pose a threat to online grocery
                                            • Profitability concerns dampen optimism
                                              • How COVID-19 will reshape the industry
                                                • Food marketplaces widen offer
                                                  • Supporting the local community will gain further relevance
                                                    • Mobile apps facilitate home delivery for smaller players
                                                      • Discounters moving into online grocery
                                                        • The impact of COVID-19 on consumer behaviour across Europe
                                                          • Concerns around exposure to COVID-19 fall as vaccine roll-out begins
                                                            • Figure 9: Europe: those extremely worried about the risk of being exposed to COVID-19, March 2020-February 2021*
                                                          • The financial impact of COVID-19
                                                            • Furlough and job losses
                                                              • Spending falls and consumers look to save where possible
                                                                • Figure 10: Europe: financial impact of COVID-19, February 2021*
                                                              • Changes to shopping behaviour
                                                                • Non-essential spending reduced
                                                                  • Online shopping receives major boost
                                                                    • Click-and-collect finds new meaning amidst the pandemic
                                                                      • Localism rises up the agenda
                                                                        • Second wave leads to renewed stockpiling
                                                                          • Figure 11: Europe: changes to shopping behaviour since the start of the COVID-19 outbreak, February 2021*
                                                                        • Consumers prioritising healthy eating since the pandemic
                                                                          • Figure 12: Europe: changing priorities since the COVID-19 outbreak, February 2021*
                                                                        • Spending intentions
                                                                          • Food sector sees planned spending vary by country
                                                                            • Figure 13: Net balance* of expected spending on selected items in the next month, February 2021**
                                                                          • British consumers planning to spend more on food in the next month
                                                                            • Figure 14: Europe: net balance* of expected spending on food excluding takeaways/home delivery in the next month, February 2021**
                                                                          • How the crisis is affecting key consumer segments
                                                                            • Women and older people most concerned about the pandemic
                                                                              • Figure 15: Europe: those extremely worried about the risk of being exposed to COVID-19, by gender and age, February 2021*
                                                                            • Younger consumers embracing click-and-collect
                                                                              • Figure 16: Europe: consumers using click and collect more, by gender and age, February 2021*
                                                                            • Online shopping boom is relatively uniform
                                                                              • Figure 17: Europe: consumers shopping more online, by gender and age, February 2021*
                                                                            • Younger and middle-aged consumers more likely to be cutting back on non-essential spend
                                                                              • Figure 18: Europe: consumers cutting back on non-essential spending, by gender and age, February 2021*
                                                                          • COVID-19: market context

                                                                            • France
                                                                              • Germany
                                                                                • Italy
                                                                                  • Spain
                                                                                    • UK
                                                                                    • Issues and insights

                                                                                      • How can online grocers retain cash-strapped shoppers beyond the COVID-19 epidemic
                                                                                        • Addressing the growing importance of localism
                                                                                        • The market – Key takeaways

                                                                                          • COVID-19 impacts economic growth
                                                                                            • Financial insecurity for many consumers
                                                                                              • Old age dependency ratio is increasing
                                                                                                • Shopping online and on mobiles is growing
                                                                                                  • Online grocery spending up by 40% in 2020
                                                                                                  • Market drivers 

                                                                                                    • Economic overview
                                                                                                      • GDP fell by 8% in 2020
                                                                                                        • 2021 may see recovery of over 5%
                                                                                                          • Financial insecurity for many consumers
                                                                                                            • Figure 19: France: changes to consumers’ financial situation as a result of the COVD-19 outbreak, selected dates, 2020/21
                                                                                                            • Figure 20: France: important qualities in food/drink post-COVID, July 2020
                                                                                                          • Population size and structure
                                                                                                            • Old age dependency ratio is increasing
                                                                                                              • Figure 21: France: population size and age structure, 2019-30
                                                                                                            • Inflation
                                                                                                              • Figure 22: Inflation, year-on-year change in food and non-alcoholic beverage and alcoholic beverages and tobacco prices, 2016-20
                                                                                                              • Figure 23: France: inflation, year-on-year change in food and non-alcoholic beverage and alcoholic beverages and tobacco prices, January 2019-December 2020
                                                                                                            • Device ownership and online participation
                                                                                                              • Figure 24: France: internet access methods, July 2020
                                                                                                              • Figure 25: France: participation in online shopping by device, July 2020
                                                                                                            • Shifts in consumer spending, lifestyles and behaviour since COVID-19
                                                                                                              • How permanent will the shift to online shopping be?
                                                                                                                • Figure 26: France: post-COVID food and drink aspirations, July 2020
                                                                                                              • Growing localism
                                                                                                                • Figure 27: France: post-COVID food and drink aspirations, July 2020
                                                                                                              • “Green” shopping
                                                                                                                • Figure 28: France: attitudes toward healthy eating and sustainability, July 2020
                                                                                                            • Market size

                                                                                                              • Online grocery spending up by 40% in 2020
                                                                                                                • Figure 29: France: online grocery retail sales (including VAT), 2016-20
                                                                                                            • Companies and brands – Key takeaways

                                                                                                              • Leclerc dominates a concentrated market
                                                                                                                • Faster and more convenient grocery shopping services
                                                                                                                  • More options with Drive click&collect orders
                                                                                                                    • Marketplaces an opportunity to diversify and expand ranges
                                                                                                                      • Government is supporting small companies to digitalise
                                                                                                                      • Leading retailers and market shares

                                                                                                                        • Market shares
                                                                                                                          • Figure 30: France: leading grocery retailers’ online sales estimated as % of all online grocery spending, 2020
                                                                                                                        • Revenues
                                                                                                                          • Figure 31: France: leading online grocery retailers by estimated sales (excluding VAT), 2016-20
                                                                                                                        • Google search interest
                                                                                                                          • Figure 32: France: search interest on Google, selected grocery retailers, last 12 months, March 2020-March 2021
                                                                                                                      • Competitive strategies

                                                                                                                        • Faster and more convenient grocery shopping services
                                                                                                                          • Lockers
                                                                                                                            • Ultra-fast via delivery partners
                                                                                                                              • Pedestrian Drives
                                                                                                                                • Diversifying services at Drive outlets
                                                                                                                                  • Selling local produce
                                                                                                                                    • The changing role of Amazon
                                                                                                                                      • Ones to watch
                                                                                                                                        • Marketplaces expand offer available to consumers
                                                                                                                                        • The consumer – Key takeaways

                                                                                                                                          • Half shop online for groceries
                                                                                                                                            • Millennials shop most
                                                                                                                                              • Lower engagement in poorer households
                                                                                                                                                • Delivery options are increasing
                                                                                                                                                  • Amazon is the leading retailer
                                                                                                                                                    • Fresh produce is the main deterrent to shopping online
                                                                                                                                                    • Engagement in online grocery shopping

                                                                                                                                                        • Figure 33: France: engagement in online grocery shopping, December 2020
                                                                                                                                                      • Demographics of online grocery shoppers
                                                                                                                                                        • Figure 34: France: online grocery shopping by age, December 2020
                                                                                                                                                      • Usage peaks among younger consumers of both sexes
                                                                                                                                                        • Figure 35: France: online grocery shopping by age and gender, December 2020
                                                                                                                                                      • Parents are more likely to shop online for groceries
                                                                                                                                                        • Figure 36: France: online grocery shopping by gender and parental status, December 2020
                                                                                                                                                      • Convenience can be costly
                                                                                                                                                        • Figure 37: France: online grocery shopping by financial situation, December 2020
                                                                                                                                                    • How they receive their online grocery orders

                                                                                                                                                        • Figure 38: France: delivery/collection options for online grocery orders, December 2020
                                                                                                                                                        • Figure 39: France: delivery/collection options for online grocery orders, Ile de France vs all France, December 2020
                                                                                                                                                    • Retailers shopped with

                                                                                                                                                      • Amazon is the most used retailer
                                                                                                                                                        • Leclerc is the dominant grocer
                                                                                                                                                          • Figure 40: France: retailers used to shop for groceries online, December 2020
                                                                                                                                                          • Figure 41: France: online retailers used for grocery shopping in the last 12 months by age, income and parental status, online generalist retailers, December 2020
                                                                                                                                                          • Figure 42: Online retailers used for grocery shopping in the last 12 months by age, income and parental status, grocery retailers, December 2020
                                                                                                                                                      • Reasons for not shopping online for groceries

                                                                                                                                                          • Fresh produce the main concern from those who don’t shop online for groceries
                                                                                                                                                            • Figure 43: France: reasons for not shopping online for groceries, December 2020
                                                                                                                                                          • Older people held back most by fresh food and shopping experience and younger by cost
                                                                                                                                                            • Figure 44: France: reasons for not shopping online for groceries, by demographics, December 2020
                                                                                                                                                            • Figure 45: France: reasons for not shopping online for groceries, by type of non-online grocery shopper, December 2020
                                                                                                                                                        • Appendix – Data sources and abbreviations

                                                                                                                                                          • Abbreviations
                                                                                                                                                            • Data sources

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