2020
9
Germany Online Grocery Retailing Market Report 2020
2020-09-03T13:21:16+01:00
REP5737A960_A0B6_4113_BDE0_62D6D2308434
2195
124578
[{"name":"Food","url":"https:\/\/store.mintel.com\/industries\/food"},{"name":"Online Grocery","url":"https:\/\/store.mintel.com\/industries\/retail\/online-grocery"}]
Report
en_GB
Although Germans prefer to buy fresh food in store, the impact of COVID-19 will undoubtedly boost online sales, with ambitious start-ups likewise benefiting. Bettina Krechel, Research Director - German…

Germany Online Grocery Retailing Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

COVID-19 will drive growth

COVID-19 has brought lockdowns to Germany and a surge in demand for online services. We estimate the market will see growth of 44.5% in 2021 due to this. This will bring new shoppers to the market, driving longer-term growth. It could also serve to change retailer attitudes to online, with more investment placed in the market.

Online grocery is still a niche channel

The online grocery market in Germany was worth €1.6 billion in 2019, meaning it accounts for just 0.7% of all grocery sales in Germany. With leading players, such as Aldi and Lidl, being slow to embrace online and a continued preference for in-store shopping from consumers, the channel has been limited somewhat despite growing quickly.

 

“Although Germans prefer to buy fresh food in store, the impact of COVID-19 will undoubtedly boost online sales, with ambitious start-ups likewise benefiting.”

Bettina Krechel, Research Director – German Reports

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: online sales (incl VAT), 2015-24
    • Mintel predicts
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • Graph 2: leading food delivery retailers, turnover, 2019
  2. THE IMPACT OF COVID-19

    • market drivers

      • Graph 3: real GDP growth, 2008-19
      • Graph 4: anticipated change in spending on food for eating at home/eating out over the next month, 21-29 April 2020
      • Graph 5: broadband penetration as % of all households, 2011-18
      • Graph 6: maximum total population by age (% share) 2020-30
      • Graph 7: harmonised index of consumer prices (HICP), annual % change, 2015-19
      • Graph 8: online sales (incl VAT), 2015-24
    • market ACTIVITY

      • Forecasting during COVID-19 crisis
      • Consumer spending on food and drink
      • Graph 9: consumer spending on food, drink and tobacco, 2014-19
      • Sector size and forecast
      • Graph 10: food retailers, sales (excl. VAT), 2014-19
      • Channels of distribution
      • Graph 11: food distribution via outlet type, 2018
      • Graph 12: where consumers shop for groceries (net main or secondary grocery shopping), June 2019
      • Graph 13: how consumers shop for groceries, June 2019
    • What consumers want and why

      • Enthusiasm for shopping online is rather limited but future interest indicated by consumers
      • Graph 14: ways consumers use online shopping, January 2020
      • Graph 15: reasons for not shopping online, January 2020
      • Graph 16: responses by age groups for shopping behaviour, January 2020
      • Graph 17: use of online shopping, January 2020
      • Graph 18: online shoppers, by region, January 2020
      • Graph 19: devices used for online shopping, January 2020
      • Graph 20: "Which of these products have you purchased online in the last 12 months?", June 2019
      • Graph 21: "Do you typically do any of the following when shopping online?", June 2019
      • Ambient and general bulky products top the list when shopping online; fresh foods are preferably bought in store
      • Graph 22: types of products typically bought when shopping for groceries online, January 2020
      • Graph 23: types of products typically bought when shopping for groceries online, by gender, January 2020
      • Retailers with a store network have the brand recognition advantage
      • Graph 24: retailers typically used for online grocery shopping, January 2020
      • Graph 25: where consumers shop, by age group, January 2020
      • Graph 26: retailers used both in-store and online, January 2020
      • Graph 27: "Would you say you did more, about the same or less online grocery shopping in the last 12 months than the previous 12 months?", by gender, January 2020
      • Graph 28: change in online shopping behaviour, by generation, January 2020
      • Graph 29: change in online grocery shopping, by household size, January 2020
      • Graph 30: shopping online behaviour by employment status, January 2020
      • Graph 31: shopping behaviour by income, January 2020
      • Graph 32: reasons why consumers choose to shop online for groceries, January 2020
      • Graph 33: reasons why consumers choose to shop online for groceries, by gender, January 2020
      • Fresh foods are best chosen personally, in store
      • Graph 34: reasons for not shopping for groceries online, January 2020
      • Graph 35: reasons for not shopping for groceries online, by gender, January 2020
      • Graph 36: preferences for shopping online by generation, January 2020
      • Graph 37: agreement with statements about online grocery shopping, January 2020
    • retailer activity

      • Retailers in Germany
      • Graph 38: delivery costs vs minimum order in €
      • Advertising and marketing activity
    • Appendix

      • Note on COVID-19
      • Appendix – products covered, abbreviations and consumer research methodology
      • Appendix – market size and forecast

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

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    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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