2022
0
Spain Online Retailing Market Report 2022
2022-09-30T04:10:28+01:00
OX1103073
1095
156074
[{"name":"eCommerce","url":"https:\/\/store.mintel.com\/industries\/retail\/ecommerce"}]
Report
en_GB
"The lifting of COVID-19 restrictions and more people returning to in-store shopping has dented ecommerce growth, but online purchasing still remains above pre-pandemic level and the sector is still outperforming…

Spain Online Retailing Market Report 2022

£ 1,095 (Excl.Tax)

Report Summary

“The lifting of COVID-19 restrictions and more people returning to in-store shopping has dented ecommerce growth, but online purchasing still remains above pre-pandemic level and the sector is still outperforming the Spanish retail market as a whole. It is forecast to continue to do so over the coming years, as the online habit sticks, fuelled largely by the wider range of brands online than when shopping in-store.”

– Stephen Mayles, Retail Analyst

This Report will look at the following areas:

  • The impact of COVID-19 on the online retailing sector and how it is recovering from this
  • The impact of rising living costs on Spanish consumers and how this is affecting the online retailing sector
  • The winners and losers in the online retailing sector as we emerge into the post-COVID recovery phase
  • How people shop online and which channels and retailers they use
  • Attitudes towards different aspects of online retailing.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Market context
          • Areas covered in this Report
            • Market definition
            • Executive summary

                • The five-year outlook for online retailing
                  • Figure 1: Spain: outlook for online retailing, 2022-27
                • The market
                  • Market size and forecast
                    • Figure 2: Spain: estimated online spend and forecast (incl VAT), 2017-25
                  • Market drivers
                    • The consumer
                      • Who shops online
                        • Figure 3: Spain: percentage of internet users who have shopped online in the last 12 months, by age, 2020-22
                      • What they buy online
                        • Figure 4: Spain: products bought online in last 12 months, 2020-22
                      • Frequency of online shopping
                        • Figure 5: Spain: frequency of shopping online, 2020-22
                        • Figure 6: Spain: percentage who have shopped more online in the last 12 months compared to the previous 12 months, 2020-22
                      • Where they shop online
                        • Figure 7: Spain: retailers without stores shopped with online, 2021-22
                        • Figure 8: Spain: retailers with stores shopped with online, 2021-22
                      • Attitudes to shopping online
                        • Figure 9: Spain: attitudes and behaviours to shopping online, 2022
                      • Companies and brands
                        • Leading players
                          • Market shares
                            • Figure 10: Spain: leading online retailers’ estimated shares of all online sales, 2021
                        • Issues and insights

                          • Buy now, pay later can help enhance affordability during time of financial hardship
                            • Faster and greener delivery methods a key differentiator for Spanish online shoppers
                            • Market size and forecasts

                              • Online sales and forecasts
                                • Figure 11: Spain: estimated online spend (including VAT), 2017-25
                            • Market drivers

                              • Economic rebound fading
                                • Figure 12: Spain: key economic projections, % annual change, 2019-23
                              • Inflation stoked by conflict in Ukraine
                                • Figure 13: Spain: consumer price inflation (HICP *), annual % change, 2020-22
                              • Falling unemployment, particularly among under 25s, bodes well for future ecommerce growth
                                • Surging inflation and worries over Ukraine denting consumer confidence
                                  • Figure 14: Spain: trends in levels of consumer confidence*, 2020-22
                                • Soaring cost of living starting to feed through into retail sales
                                  • Figure 15: Spain: year-on-year retail sales volume and value growth, 2020-22
                                • Consumers more confident about shopping in-store, but online shopping still above pre-pandemic level
                                  • Figure 16: Spain: changes in spending habits since the start of the COVID-19/coronavirus outbreak, 2020-22
                                • Consumers beginning to feel the financial pinch of rising costs…
                                  • Figure 17: Spain: changes in financial situation over the past year, 2022
                                • …and a third expect their financial situation to worsen over the next year or so
                                  • Figure 18: Spain: financial confidence over the coming year, 2022
                                • Conflict in Ukraine sending prices even higher and eroding purchasing power
                                  • Most purchases made on desktop, laptop, tablet computer, but momentum shifting to smartphone
                                    • Figure 19: Spain: devices used for online shopping, 2022
                                • Who shops online

                                  • Relaxation of COVID-19 rules dampens online purchasing
                                    • Figure 20: Spain: percentage of internet users who have shopped online in the last 12 months, by age and gender, 2019-22
                                  • Online purchasing peaks among higher income households
                                    • Figure 21: Spain: online shoppers, by net monthly household income, 2022
                                • What they buy online

                                  • Steep fall in non-essential online purchasing
                                    • Figure 22: Spain: products bought online in last 12 months, 2019-22
                                  • Frequency of shopping online
                                    • Less regular and more infrequent online shopping
                                      • Figure 23: Spain: frequency of shopping online, 2020-22
                                    • Big fall in consumers shopping more online points to reduced demand
                                      • Figure 24: Spain: frequency of shopping online, 2022
                                  • Where they shop online

                                    • Ecommerce-only retailers the preferred destination for online shoppers
                                      • Figure 25: Spain: types of retailers shopped with online, 2021-22
                                    • Amazon the most popular online-only retailer
                                      • Figure 26: Spain: retailers without stores shopped with online, 2021-22
                                    • El Corte Inglés the most popular store-based destination for online shoppers
                                        • Figure 27: Spain: retailers with stores shopped with online, 2021-22
                                    • Attitudes to shopping online

                                      • Access to more brands especially important for small town and rural online shoppers
                                        • Delivery speed a key factor in choice of retailer for three-quarters of shoppers
                                          • Stock shortages in stores fuelling online shopping, particularly in densely populated areas
                                            • Breathing new life into brick-and-mortar retail
                                              • More than half of shoppers have concerns with environmental practices tied to online shopping
                                                • Conscious consumerism and thrifting driving second-hand online buying
                                                  • Figure 28: Spain: attitudes and behaviours to shopping online, 2022
                                              • Companies and brands

                                                • Spain’s leading e-commerce brand Amazon accelerates fashion offering
                                                  • eBay considering cryptocurrency as a means of payment
                                                    • AliExpress order growth impacted by change in EU VAT rules and supply chain disruption
                                                      • Inditex global online sales increase 14% in FY21
                                                        • El Corte Inglés launches several new digital services
                                                          • PC Componentes launches a new multi-category platform
                                                            • Shortage of clothing overstocks force Veepee to broaden product offering
                                                              • Mercadona online sales up 45% on back of 50% increase in orders
                                                                • Stellar year for Zalando
                                                                  • MediaMarkt sales accelerate on the back of strong ecommerce
                                                                    • Carrefour makes a firm commitment to boosting its online grocery sales in Spain
                                                                      • Leroy Merlin expands delivery options
                                                                        • Décathlon online sales increase 6% after marketplace launch
                                                                          • Figure 29: Spain: leading online retailers, sales (excluding VAT), 2018-21
                                                                      • Market shares

                                                                          • Aggregate online sales of the sector’s leading players ahead of pre-pandemic level
                                                                            • Multichannel retailers share of the ecommerce market slips back
                                                                              • Figure 30: Spain: leading online retailers’ estimated shares of all online sales, 2019-21
                                                                          • Appendix

                                                                            • Abbreviations
                                                                              • Consumer research methodology
                                                                                • Data sources
                                                                                  • EUROSTAT – Luxembourg

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