2021
0
Brazil Online Shopping Market Report 2021
2021-12-28T03:00:40+00:00
OX1048505
3265
146532
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Report
en_GB
“After the great growth of online shopping due to the total or partial closure of physical stores during the COVID-19 pandemic, the sector has been impacted by a drop in…

Brazil Online Shopping Market Report 2021

£ 3,265 (Excl.Tax)

Report Summary

“After the great growth of online shopping due to the total or partial closure of physical stores during the COVID-19 pandemic, the sector has been impacted by a drop in purchasing power, which may encourage consumers to opt for physical stores as restrictive measures are relaxed. In order to continue growing, the online shopping category needs to keep investing in more convenient solutions, with emphasis on faster and easier delivery methods with no significant increase in terms of costs.”

– Ana Paula Gilsogamo, Senior Research Analyst

This report covers the following issues:

  • Analyst perspective for the online shopping category for the next 1-2 years (next) and for the next 3-5 years (future).
  • Purchased categories and most used online shopping channels.
  • Most important factors when shopping online.
  • Online payment methods.
  • Attitudes and habits toward online shopping.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the online shopping category, 2021
              • Challenges
                • Economic slowdown impacts consumers’ purchasing power
                  • Agility and more delivery options are key to attracting frequent online shoppers
                    • Payment methods need to invest in more security
                      • Opportunities
                        • Specialized websites that sell durable goods can invest in extra content
                          • Online channels can facilitate product return/refund to attract DE consumers
                            • Tracking orders via social media can help online channels build trust with Gen Zs
                            • Market Drivers

                              • Economic slowdown impacts consumers’ purchasing power
                                • Internet access grows in 2020
                                • Key Players

                                  • Companies and brands
                                    • TikTok starts offering purchase option
                                      • Kwai debuts “live commerce” in partnership with Casas Bahia
                                        • Figure 2: Live commerce test
                                      • Amazon plans to accept Pix as payment method
                                        • Colombian delivery app Merqueo arrives in Brazil
                                          • Figure 3: Merqueo app
                                        • Samsung partners with Americanas to launch 3D ecommerce
                                          • Figure 4: Hotsite screenshot
                                        • Case Study
                                          • Locker company Clique e Retire grows during the pandemic and sees post-pandemic potential
                                              • Figure 5: Video explaining how lockers work
                                            • Live streaming sales have potential in the Brazilian market
                                              • Figure 6: Westwing & Vanessa da Mata
                                          • The Consumer – Category shopping by channel

                                            • Specialized websites that sell durable goods can invest in extra content
                                              • Figure 7: Category shopping by channel – Selected items, 2021
                                              • Figure 8: Centauro content
                                            • Beauty, personal care and health products have space to grow in delivery apps
                                                • Figure 9: Category shopping by channel – Selected items, 2021
                                              • Popular fashion brands can invest in marketplace sales
                                                • Figure 10: Category shopping by channel – Fashion (eg clothing, footwear), by socioeconomic group, 2021
                                                • Figure 11: Nike store on Mercado Livre
                                                • Figure 12: Mizu store, private label of Mercado Livre
                                            • Most important factors when shopping online

                                              • After product cost, shipping cost stands out
                                                • Figure 13: Most important factors when shopping online, 2021
                                                • Figure 14: Benefits of level 6 subscription
                                              • Online channels can highlight product reviews to attract young women
                                                • Figure 15: Most important factors when shopping online, by gender and age, 2021
                                              • Consumers in the Central-West region are more likely to mention shipping speed
                                                • Figure 16: Most important factors when shopping online – Shipping speed, by region, 2021
                                              • Ease of return/refund impacts DE consumers’ purchase decision more
                                                • Figure 17: Most important factors when shopping online, by socioeconomic group, 2021
                                                • Figure 18: C&A exchange and return system
                                                • Figure 19: GETTT ecommerce
                                            • Online payment methods

                                              • Payment methods need to invest in more security
                                                • Figure 20: Reasons for using payments methods, 2021
                                                • Figure 21: General rules for payment methods and general financial services and their application to Pix
                                              • Brazilians who buy via social media want more flexibility and prefer Pix
                                                • Figure 22: Reasons for using payments methods and payment methods usage, by online shopping channel, 2021
                                            • Online shopping habits

                                              • Agility and more delivery options are key to attracting frequent online shoppers
                                                • Figure 23: Online shopping habits, by online shopping frequency, 2021
                                                • Figure 24: Rappi Turbo Fresh
                                              • Consumers in the Northeast region are more likely to use a mobile device to shop or look for information online while in a store
                                                • Figure 25: Online shopping habits, by region, 2021
                                                • Figure 26: QR-Code in physical store
                                                • Figure 27: LipScanner
                                              • Tracking orders via social media can help online channels build trust with Gen Zs
                                                • Figure 28: Online shopping habits and most important factors when shopping online, by generation, 2021
                                            • Habits and attitudes toward online shopping

                                              • Brazilians who want to continue buying online more often after the pandemic are potential consumers of BPC and pet products
                                                • Figure 29: Habits and attitudes towards online shopping – CHAID – Tree output, 2021
                                              • Online channels can invest in fast and increasingly convenient shopping options to appeal to consumers aged 35+
                                                • Figure 30: Habits and attitudes toward online shopping, by age group, 2021
                                              • Frequent online shoppers are more likely to share their data in exchange for benefits
                                                • Figure 31: Habits and attitudes towards online shopping, by online shopping frequency, 2021
                                            • Abbreviations

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