2023
0
India Online vs Offline Retail Market Report 2023
2023-09-11T16:52:12+01:00
REP87B0E706_B109_46BC_9100_598FCE53E6FF
2195
166464
[{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
Offer urbanites unique offline shopping experiences while enhancing online shopping for lower-tier shoppers. Envision omnichannel approaches leveraging emerging tech.Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India…

India Online vs Offline Retail Market Report 2023

£ 2,195 (Excl.Tax)

Description

Offer urbanites unique offline shopping experiences while enhancing online shopping for lower-tier shoppers. Envision omnichannel approaches leveraging emerging tech.

Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India

Table of Contents

  1. executive summary

    • Key issues covered in this Report
  2. Key Trends and market factors

    • Offline 'retailtainment' growing in India
    • Graph 1: factors driving Indian consumers' behaviour around experiences, 2023
    • Digital infrastructure revolutionising the ecommerce landscape
    • Graph 2: key factors driving consumer behaviour around value, 2023
    • Graph 3: consumers' smartphone activities in the last three months, 2023*
    • The phygital wave in retail
  3. what consumers want and why

    • Graph 4: consumers' use of online services at different stages of the COVID-19 pandemic, 2021
    • Capitalise on the endless affection for offline shopping
    • Graph 5: Indian consumers' online shopping frequency in the last six months, by gender and age, 2023
    • Graph 6: light, average and heavy online shoppers, by age group, city tier and employment, 2023
    • Graph 7: purchases of particular products/categories, by online or offline channels, 2023
    • Unlock lower-tier consumers' online shopping potential
    • Graph 8: classification of online shoppers per frequency of online shopping, by city tier and socioeconomic group, 2023
    • Graph 9: personal care products bought offline and online in the last six months, by online shopping frequency and city tier, 2023
    • Graph 10: clothing and accessories shopped in-store or online in the last six months, by online shopping frequency, 2023
    • Graph 11: lower-tier consumers online shopping platforms used in the last six months, by socio-economic group, 2023
    • Offer consumers the best of both worlds
    • Graph 12: consumer attitudes towards online and offline shopping, by generation, 2023
    • Graph 13: consumers' top platforms shopped online in the last six months, by attitudes towards online and offline shopping, 2023
    • Graph 14: consumer agreement that rising fuel prices have made online shopping more important than ever, by city tier, 2023
  4. APPENDIX

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B reports (all priced at £1,495).

    Below is a sample report, understand what you are buying.

    Click to show report
    India Consumer 2024 Sample Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

    Trusted by companies. Big and small.

    Want to speak to us directly?

    Contact us with your enquiry and our expert global team can help.

    Get in touch