2024
0
India Oral Care Market Report 2024
2024-04-23T13:01:27+01:00
REPD4A2EFED_A2B2_4E92_B20E_71D123BF94D8
2195
172548
[{"name":"Oral Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/toiletries\/oral-care"}]
Report
en_GB
Elevate oral care from a basic hygiene practice to a wellness-focused routine. Premiumise using whitening claims and captivate interest by offering novel flavours. Tanya Rajani, Principal Analyst, Beauty &…

India Oral Care Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

The oral care category enjoys near-universal adoption amongst Indians. 34% of consumers use a toothpaste more than once daily, while 69% use it once daily, hinting at potential to increase usage frequency. Opportunities lie in expanding product repertoire beyond the basic three (toothpaste, toothbrush, tongue scraper) to address specific needs.

This report captures a segment of advanced users (who use toothpaste more than once a day OR use more than six types of oral care products). Advanced users link oral care to overall wellbeing, creating opportunities for brands to innovate with novel ingredients and stand out in the saturated herbal/natural category.

Whitening remains the top desired benefit, with a premium attached. Brands can target male once-a-day brushers by highlighting whitening benefits. The trend of enhancing oral care regimens with cosmetic benefits, such as teeth whitening, aligns with the global movement towards integrating skincare concepts into dental hygiene practices to drive growth.

The near-monopoly of mint flavours in the Indian oral care market presents a significant opportunity to introduce novel flavour profiles and reignite consumer interest.

Key Issues Covered in this Report

  • Usage frequency of various oral care products
  • The dominance of herbal/natural claim in the oral care space
  • Usage of various types of toothpaste among Indians
  • Factors considered while buying oral care products
  • Attributes in oral care products consumers are willing to pay more for
  • Attitudes and behaviours regarding oral care

Elevate oral care from a basic hygiene practice to a wellness-focused routine. Premiumise using whitening claims and captivate interest by offering novel flavours.

Tanya Rajani, Principal Analyst, Beauty & Personal Care, India

Table of Contents

  1. Executive summary

    • Key issues covered in this report
  2. key trends and market factors

    • India is experiencing upbeat activity in the field of oral care
    • Graph 1: oral care product launches by top ten markets, 2019-23
    • Graph 2: oral care product launches by sub-category, 2019-23
    • New claims are commanding a higher price
    • Graph 3: oral care product launches by top ten claims, 2019-23
    • Graph 4: oral care product launches by price groups in USD, 2019-23
    • Men show increased readiness to explore the beauty realm
  3. What consumers want and why

    • Graph 5: usage of oral care products in the last six months, 2024
    • Graph 6: any usage of oral care products by repertoire of different oral care products used, 2024
    • Extend oral health to holistic health for 'advanced' users
    • Graph 7: usage of oral care products in the last six months, total vs advanced oral care users, 2024
    • Graph 8: repertoire of oral care products used in the last six months, total vs advanced users, 2024
    • Graph 9: types of toothpaste used in the last six months, by advanced oral care users, 2024
    • Graph 10: oral care product launches with probiotic and prebiotic claims, 2019-23
    • Graph 11: oral hygiene launches by top five botanical ingredients, 2019-23
    • Graph 12: % of launches in oral care products with 'coconut oil-derived' ingredient claims, 2019-23
    • Emphasise beautifying benefits to enhance oral care usage with men
    • Graph 13: usage of toothpaste in the last six months, by gender and age group, 2024
    • Graph 14: top five factors considered while buying oral care products, by gender, 2024
    • Graph 15: attitudes towards oral care products, by gender and age group, 2024
    • Graph 16: attributes in oral care products that consumers are willing to pay more for, by gender and age, 2024
    • Use flavours to add value in oral care
    • Graph 17: flavour attributes willing to pay more for, by city tier, 2024
    • Graph 18: oral care product launches in the last five years, by flavour component, 2019-23
    • Graph 19: attitudes towards oral care products, by employment and parental status, 2024
  4. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B reports (all priced at £1,495).

    Below is a sample report, understand what you are buying.

    Click to show report
    India Consumer 2024 Sample Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

    Trusted by companies. Big and small.

    Want to speak to us directly?

    Contact us with your enquiry and our expert global team can help.

    Get in touch