2023
0
Thailand Oral Care Market Report 2023
2023-03-13T12:02:40+00:00
REP8F26C58E_36FB_4C03_A831_DC495DDEEC7B
2995
161404
[{"name":"Oral Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/toiletries\/oral-care"}]
Report
en_GB
To stay relevant in a cluttered market, brands will need to look for premiumising opportunities and targeting specific consumer groups such as braces wearers.Sirinar Puppachat, Beauty & Personal Care…

Thailand Oral Care Market Report 2023

$ 2,995 (Excl.Tax)

Report Summary

To stay relevant in a cluttered market, brands will need to look for premiumising opportunities and targeting specific consumer groups such as braces wearers.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • Graph 1: oral care launches with premium or economy positioning, 2016-22
    • Graph 2: interest and willingness to pay towards toothpaste with advanced technology, 2022
    • Graph 3: oral care products purchase consideration, 2022
    • Graph 4: interest and willingness to pay for at-home DIY teeth whitening treatment, 2022
  2. KEY TRENDS

    • Functionality is leading the launches for high efficacy demands
    • Graph 5: oral care launches by sub-category, 2016-22
    • Premium oral care is viable under economic pressure
    • Graph 6: oral care launches with premium or economy positioning, 2016-22
    • Graph 7: attitudes towards value, 2022*
    • Oral care products are starting to target more specific segments
    • Graph 8: launches of oral care products containing claims for braces, 2017-23
    • Graph 9: launches in oral care product for braces by selected claim category, 2017-23
    • Graph 10: launches in oral care products by claim category, 2017-23
  3. WHAT CONSUMERS WANT AND WHY

    • Premium toothpaste user
    • Graph 11: dental concerns, 2022
    • Graph 12: purchase consideration, 2022
    • Graph 13: selected oral care behaviours, 2022
    • Graph 14: toothpaste products that consumers are interested in and would pay more for, 2022
    • Premium toothpaste intenders
    • Graph 15: Thailand, dental concern, 2022
    • Graph 16: factors of consideration, 2022
    • Graph 17: oral care products that consumers have not used in the last six months but are interested in trying, 2022
    • Graph 18: oral care products that consumers are interested in and would pay more for, 2022
    • Consumers with braces
    • Graph 19: oral care behaviours, 2022
    • Graph 20: oral care product usage, 2022
    • Graph 21: interest and willingness to pay more for oral care products, 2022
    • Graph 22: toothpaste features that consumers are interested in and would pay more for, 2022
  4. APPENDIX

    About the report

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