Recent gut health patents focus on the health benefits of postbiotics, the gut-skin axis and solutions for improved nutrient absorption.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
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- What you need to know
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WHAT CONSUMERS WANT AND WHY
- Digestive health is a priority for consumers across the globe
- Graph 1: health benefits consumers seek to achieve through their diet, 2025
- Consumers focus on ‘new’ gut health ingredients like postbiotics and link the gut to health aspects like beauty and nutrient absorption
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PRODUCT INNOVATION TRENDS
- Immune system, probiotic and energy claims are common in launches with digestive health claims
- Graph 2: % of food, drink and supplement launches with a digestive health claim, that feature other functional health claims, 2021-25
- Recent gut-health launches use ‘new’ ingredients like postbiotics and highlight the gut-skin axis and nutrient absorption
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THE PATENT LANDSCAPE
- Gut-health patent publications are increasing, highlighting increased focus by relevant industries
- Graph 3: patents related to gut health, published each year, 2016-25
- China stands out as the top contributor to gut health patent grants
- Nestlé S.A. dominates gut health-related patent grants
- Graph 4: top 10 organisations with granted patents related to gut health, 2025
- Explore postbiotics for optimal gut health
- Postbiotics are the next frontier in gut health innovation
- Postbiotics are creating new opportunities for gut health launches
- Graph 5: % share of food, drink and supplement launches that state postbiotic* terminology on-pack, by category, 2021-25
- Recent postbiotic launches highlight gut health support
- Recent patents reveal postbiotic components that enhance gut health
- Researchers explore postbiotics from Methylococcus and Lactobacillus for gut health
- Postbiotics regulate intestinal immunity to improve digestive health
- Boost the gut-skin axis for radiant skin
- New launches showcase enhanced skin health via the gut-skin connection
- Harness the potential of gut microbiome-targeted beauty innovation
- Gut health formulas reduce inflammation to improve skin health
- Brands are introducing gut health innovations that pave the way for healthier skin
- Prioritise gut health for nutrient absorption
- Optimise gut health for enhanced nutrient absorption
- Support nutrient absorption through probiotics
- Bacterial lysates and probiotics improve nutrient absorption and overall health
- Use fibres to enhance nutrient absorption
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KEY TAKEAWAYS
- Key takeaways
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APPENDIX
- Research methodology
- Key patent examples for gut health
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