AI-driven patents support innovations in the food and beauty sectors and enhance retailer efficiencies to provide better services.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
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- What you need to know
- Why consider AI?
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WHAT CONSUMERS WANT AND WHY
- Consumer trust in AI-supported recommendations is higher in food and drink than in sectors like finance or beauty
- Graph 1: areas for which consumers would be comfortable following AI recommendations, by market, 2024
- Consumers look to AI for inspiration, convenience and better experiences
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PRODUCT INNOVATION TRENDS
- Recent launches promote the use of AI at various manufacturing and sales stages
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THE PATENT LANDSCAPE
- AI-related patents for the consumer packaged goods, manufacturing and retail sectors have surged over the past decade
- Graph 2: patents related to the use of AI in consumer packaged goods, manufacturing and retail sectors, published each year, 2014-24
- China and the US lead in granted patents
- Software giants dominate the granted AI-focused patents in these sectors
- Graph 3: top 10 organisations with granted patents related to the use of AI in consumer packaged goods, manufacturing and retail sectors, 2024
- AI in food and drink
- Few brands promote the use of AI on pack to consumers, though many likely use it behind the scenes
- Use AI for streamlined innovation processes
- AI-driven patents support food allergen control and ingredient identification for nutrition and sensory attributes
- AI automation systems enhance meat processing safety
- Recent patents use AI to develop and evaluate new flavours
- AI in beauty and personal care
- Few products discuss AI-driven ingredient development on pack
- AI as a key force in the beauty sector's future
- AI supports personalised recommendations of beauty products
- Recent advancements in AI technologies offer tailored skincare solutions
- Patents reveal exciting opportunities in AI-driven hair and scalp care
- Use AI to enhance retailer efficiencies
- Consumers seek AI-based customer service solutions across many sectors
- Retailers can enhance efficiency, improve customer experiences and drive growth using AI
- AI innovations can simplify shopping and inventory management processes
- AI technology can assist retailers in examining consumer purchasing behaviour to accurately identify product demand
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KEY TAKEAWAYS
- Key takeaways
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APPENDIX
- Research methodology
- Key patent examples for the use of AI in consumer packaged goods, manufacturing and retailing sectors
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