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Patent Insights: B Vitamins For The Daily Regimen
2024-07-04T15:00:32+01:00
REP6528B89E_23C4_4FF0_89DA_6DA464A44AA5
2195
174351
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Recent patent filings highlight the role of B vitamins in delivering multiple health benefits, and the use of novel technologies for the production of non-animal vitamin B12.Neha Srivastava, Senior Patent…

Patent Insights: B Vitamins For The Daily Regimen

£ 2,195 (Excl.Tax)

Report Summary

Recent patent filings highlight the role of B vitamins in delivering multiple health benefits, and the use of novel technologies for the production of non-animal vitamin B12.

Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care

Table of Contents

    • What you need to know
  1. WHAT CONSUMERS WANT AND WHY

    • Functional foods and drinks with added vitamins or minerals are commonly used by consumers
    • Graph 1: ingredients in functional food and drink eaten/drunk by consumers, 2023
    • Consumers acknowledge the crucial importance of B vitamins for health
  2. PRODUCT INNOVATION TRENDS

    • B vitamins are used to deliver products with claims relating to energy, immunity and brain health
    • Graph 2: food, drink and supplements containing B vitamins, by selected functional health claims, 2019-24
    • Vitamin-B-fortified launches provide a diverse array of health benefits
  3. THE PATENT LANDSCAPE

    • Patent publications linked to food and drink with B vitamins have increased over the last decade
    • Graph 3: patents related to the use of B vitamins in food and drink products, published each year, 2014-24
    • China is the top contributor of patent grants relating to food and drink products with B vitamins
    • Chinese and Japanese companies and research institutes lead with patent grants that focus on B vitamins in food and drink
    • Graph 4: top 10 organisations with granted patent families for the use of B vitamins in food and drink products, 2024
    • Explore animal-free vitamin B12
    • Non-animal-sourced vitamin B12 is gaining popularity due to the rise of plant-based dieting
    • Non-animal-sourced vitamin B12 launches cater to plant-based dieters
    • Explore microbial production technologies for vitamin B12
    • Leverage recombinant (genetically modified) technologies to meet demand for non-animal vitamin B12
    • Use probiotics and parabiotics to enhance vitamin B12 serum levels
    • Focus on folic acid for a healthy pregnancy
    • Folic acid supplementation during pregnancy is important for a healthy fetus
    • Maternal launches focus on folic acid
    • Use folic acid to prevent iron deficiency and promote optimal nutrition in pregnant women
    • Use folic acid to safeguard maternal and fetal wellbeing
    • Folic acid serves as a vital ally in promoting a healthy pregnancy and safeguarding maternal wellbeing
    • Use B vitamins for their energy-boosting effects
    • Product launches with B vitamins claim to elevate energy levels
    • Recent innovations in sports nutrition focus on B vitamins to boost energy
    • Microbial technologies look set to improve riboflavin production
  4. KEY TAKEAWAYS

    • Key takeaways
  5. APPENDIX

    • Research methodology
    • Key patent examples for the use of B vitamins in food and drink products
    • Shape your future with Mintel bespoke patent analysis

About the report

This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

The Consumer

What They Want. Why They Want It.

The Innovations

New Ideas. New Products. New Potential.

The Trends

What’s Shaping Demand – Today And Tomorrow.

The Opportunities

Where The White Space Is. How To Make It Yours.

Below is a sample report, understand what you are buying.

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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.

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