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- What you need to know
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WHAT CONSUMERS WANT AND WHY
- Functional foods and drinks with added vitamins or minerals are commonly used by consumers
- Graph 1: ingredients in functional food and drink eaten/drunk by consumers, 2023
- Consumers acknowledge the crucial importance of B vitamins for health
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PRODUCT INNOVATION TRENDS
- B vitamins are used to deliver products with claims relating to energy, immunity and brain health
- Graph 2: food, drink and supplements containing B vitamins, by selected functional health claims, 2019-24
- Vitamin-B-fortified launches provide a diverse array of health benefits
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THE PATENT LANDSCAPE
- Patent publications linked to food and drink with B vitamins have increased over the last decade
- Graph 3: patents related to the use of B vitamins in food and drink products, published each year, 2014-24
- China is the top contributor of patent grants relating to food and drink products with B vitamins
- Chinese and Japanese companies and research institutes lead with patent grants that focus on B vitamins in food and drink
- Graph 4: top 10 organisations with granted patent families for the use of B vitamins in food and drink products, 2024
- Explore animal-free vitamin B12
- Non-animal-sourced vitamin B12 is gaining popularity due to the rise of plant-based dieting
- Non-animal-sourced vitamin B12 launches cater to plant-based dieters
- Explore microbial production technologies for vitamin B12
- Leverage recombinant (genetically modified) technologies to meet demand for non-animal vitamin B12
- Use probiotics and parabiotics to enhance vitamin B12 serum levels
- Focus on folic acid for a healthy pregnancy
- Folic acid supplementation during pregnancy is important for a healthy fetus
- Maternal launches focus on folic acid
- Use folic acid to prevent iron deficiency and promote optimal nutrition in pregnant women
- Use folic acid to safeguard maternal and fetal wellbeing
- Folic acid serves as a vital ally in promoting a healthy pregnancy and safeguarding maternal wellbeing
- Use B vitamins for their energy-boosting effects
- Product launches with B vitamins claim to elevate energy levels
- Recent innovations in sports nutrition focus on B vitamins to boost energy
- Microbial technologies look set to improve riboflavin production
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KEY TAKEAWAYS
- Key takeaways
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APPENDIX
- Research methodology
- Key patent examples for the use of B vitamins in food and drink products
- Shape your future with Mintel bespoke patent analysis
Recent patent filings highlight the role of B vitamins in delivering multiple health benefits, and the use of novel technologies for the production of non-animal vitamin B12.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
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