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WHAT CONSUMERS WANT AND WHY
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PRODUCT INNOVATION TRENDS
- Graph 1: share of beauty and personal care launches with botanical claims, by sub-category, 2018-19 vs 2022-23
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THE PATENT LANDSCAPE
- Graph 2: patents related to skincare broadly and those specifically on the use of botanicals in skincare, published each year, 2013-23
- Graph 3: top 10 organisations with granted patent families for botanicals used in skincare, 2023
- Replace familiar skincare actives with botanical alternatives
- Be inspired by Mintel’s 2025 BPC Trend Gastronomia
- Look to unusual botanicals and align with localism trends
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KEY TAKEAWAYS
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APPENDIX
Botanical alternatives to skincare actives and sustainable food-based botanicals can bring more choice and disruption to a saturated botanical skincare space.
Rosalia Di Gesu, Associate Director, Mintel Beauty & Personal Care
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