Recent patents cover sustainable alternatives to silicones, petroleum ingredients, sulphates, parabens and microplastics, which propel the clean beauty trend.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
Collapse All
-
- What you need to know
- Consumers show concern over many key BPC ingredients
- Graph 1: ingredients that discourage purchase of a beauty or grooming product, 2024
- Free-from claims are most common in North American launches
- Graph 2: beauty & personal care launches with selected free-from claims, by region, 2020-25
- Replace silicone- and petroleum-derived components
- The silicone-free trend is most prominent in haircare, with some influence in the skincare and soap & bath categories
- Graph 3: beauty & personal care launches with a silicone-free claim, by category, 2020-25
- Silicone-free launches enhance texture with Aloe vera, glycerin and vegetable oils
- Brands are innovating ingredients and techniques that offer silicone alternatives
- Petroleum-free claims showcase the impact of the clean beauty trend on the BPC sector
- Graph 4: beauty & personal care launches with a mineral oil/petroleum-free claim, by category, 2020-25
- Embrace natural fats as a sustainable alternative to petroleum-derived ingredients in hairstyling products
- Natural fats are a renewable, eco-friendly and safe alternative to petroleum-based ingredients
- Opt for sulphate- and paraben-free products
- Paraben- and sulphate-free claims are common in hair, skin, and soap & bath launches
- Graph 5: beauty & personal care launches with a paraben- or sulphate/sulfate-free claim, by category, 2020-25
- Innovate effective, sulphate-free solutions that prioritise performance and care
- Beauty brands are innovating sulphate-free surfactants
- Paraben-free launches rely on natural, trusted preservatives
- Innovators are developing biodegradable, skin-friendly alternatives to parabens
- Innovate alternatives to microplastics
- Use sustainable alternatives to microplastics in cosmetics
- Brands focus on reducing microplastics in cosmetic and personal care formulations
- Focus on mineral-based ingredients and natural polymers as microplastic substitutes
- Plant-based alternatives to microplastics are recognised as both clean and sustainable
-
KEY TAKEAWAYS
- Key takeaways
-
APPENDIX
- Research methodology
- Key patent examples for clean beauty trend
About the report
Gain access to really high quality market research with every purchase of Mintel’s reports.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF and Powerpoint version of the report straight to your inbox. An interactive version of the report is also available on our online platform
-
Save up to 20% when you purchase multiple reports
Discount is applied directly at checkout
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
