Recent patents cover sustainable alternatives to silicones, petroleum ingredients, sulphates, parabens and microplastics, which propel the clean beauty trend.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
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- What you need to know
- Consumers show concern over many key BPC ingredients
- Graph 1: ingredients that discourage purchase of a beauty or grooming product, 2024
- Free-from claims are most common in North American launches
- Graph 2: beauty & personal care launches with selected free-from claims, by region, 2020-25
- Replace silicone- and petroleum-derived components
- The silicone-free trend is most prominent in haircare, with some influence in the skincare and soap & bath categories
- Graph 3: beauty & personal care launches with a silicone-free claim, by category, 2020-25
- Silicone-free launches enhance texture with Aloe vera, glycerin and vegetable oils
- Brands are innovating ingredients and techniques that offer silicone alternatives
- Petroleum-free claims showcase the impact of the clean beauty trend on the BPC sector
- Graph 4: beauty & personal care launches with a mineral oil/petroleum-free claim, by category, 2020-25
- Embrace natural fats as a sustainable alternative to petroleum-derived ingredients in hairstyling products
- Natural fats are a renewable, eco-friendly and safe alternative to petroleum-based ingredients
- Opt for sulphate- and paraben-free products
- Paraben- and sulphate-free claims are common in hair, skin, and soap & bath launches
- Graph 5: beauty & personal care launches with a paraben- or sulphate/sulfate-free claim, by category, 2020-25
- Innovate effective, sulphate-free solutions that prioritise performance and care
- Beauty brands are innovating sulphate-free surfactants
- Paraben-free launches rely on natural, trusted preservatives
- Innovators are developing biodegradable, skin-friendly alternatives to parabens
- Innovate alternatives to microplastics
- Use sustainable alternatives to microplastics in cosmetics
- Brands focus on reducing microplastics in cosmetic and personal care formulations
- Focus on mineral-based ingredients and natural polymers as microplastic substitutes
- Plant-based alternatives to microplastics are recognised as both clean and sustainable
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KEY TAKEAWAYS
- Key takeaways
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APPENDIX
- Research methodology
- Key patent examples for clean beauty trend
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