Explore opportunities in the sluggish intimate care category through innovations that relieve malodour, balance the microbiome and improve skin.
KinShen Chan, Senior Beauty and Personal Care Analyst, South APAC
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WHAT CONSUMERS WANT AND WHY
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PRODUCT INNOVATION TRENDS
- Graph 1: feminine hygiene NPD, 2018-22
- Graph 2: feminine hygiene claims, 2018-22
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THE PATENT LANDSCAPE
- Graph 3: patents related to women’s intimate care, published each year, 2013-23
- Graph 4: top 10 organisations with active* patent families related to women’s intimate care, 2023
- Address malodour to entice trial in intimate hygiene
- Promote a balanced microbiome for a healthy vulva
- Further attract trial with skincare benefits
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The implication
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APPENDIX
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