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WHAT CONSUMERS WANT AND WHY
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PRODUCT INNOVATION TRENDS
- Graph 1: launches containing select food colour ingredients, top five categories, 2018-23
- Graph 2: launches that contain select food colour ingredients, by region, 2018-23
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THE PATENT LANDSCAPE
- Graph 3: patents related to food colours, published each year, 2013-23
- Graph 4: top 10 organisations with granted patent families for food colours, 2023
- Explore natural colours from fruits and vegetables
- Graph 5: food and drink launches containing brown and black food colours, top five colours, 2018-23
- Graph 6: meat substitute launches with selected food colours, top five food colours, 2018-23
- Opt for algae- and yeast-derived food colours
- Graph 7: sugar and gum confectionery launches that contain selected blue food colours or colouring foods, 2018-23
- Look for natural colours with enhanced stability
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KEY TAKEAWAYS
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APPENDIX
Consumer concern over the potential health issues associated with the consumption of certain food colours is creating room for natural ones.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
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