- /
- All Industries /
- Food /
- Ingredients and Additives /
- Sugar and Sweeteners /
- Patent Insights: Explore Sugar Reduction Strategies
Recent innovations related to next-gen stevia, new low-calorie sweeteners and taste modulators may elevate the taste profile of low- or no-sugar products.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
Collapse All
-
WHAT CONSUMERS WANT AND WHY
- Graph 1: reasons why consumers track their sugar consumption, 2022
- Graph 2: consumer perceptions of specific sugars and sweeteners, July 2022
-
PRODUCT INNOVATION TRENDS
- Graph 3: % of launches with a claim linked to sugar reduction, selected categories where sugar reduction is relevant, 2018-23
-
THE PATENT LANDSCAPE
- Graph 4: sugar reduction in food and drink related patent families, published each year, 2013-23
- Graph 5: top 10 organisations having granted patent families related to sugar reduction, 2023
- Look for next-generation stevia
- Graph 6: % of stevia-containing food and drink launches that also contain other sweeteners, by super category, 2018-23
- Explore sweeteners other than stevia
- Use taste modulators for sugar reduction
-
THE IMPLICATION
-
APPENDIX
About the report
Gain access to really high quality market research with every purchase of Mintel’s reports.
Below is a sample report, understand what you are buying.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
- Save 10% on all purchases with the code: INSIGHTS2024. Offer available until 31st December.
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out morePopular Related Reports
Global Outlook on Sustainability: A Consumer Study 2024-25
£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out morePatent Insights: Emerging Food Colour Innovations
£ 2,195
Consumer concern over the potential health issues associated with the consumption of certain food colours is creating room for natural ones. Neha Srivastava, Senior Patent Analyst - Food...
Find out moreA Year of Innovation in the Baking Ingredients and Sugar Market 2024
£ 2,195
Innovation in baking ingredients and sugars is addressing consumers' need for healthy, sustainable and affordable options. Mikolaj Kaczorowski, Innovation Analyst ...
Find out moreA Year of Innovation in the Baking Ingredients and Sugar Market 2024
£ 2,195
Innovation in baking ingredients and sugars is addressing consumers' need for healthy, sustainable and affordable options. Mikolaj Kaczorowski, Innovation Analyst ...
Find out moreThe Future of Ingredients 2024
£ 2,195
Ingredients that deliver foods that are both healthy and sustainable remain long-term priorities, and novel technology holds potential to support their delivery. Emma Schofield, Associate Director - Global...
Find out moreA Year of Innovation in the OTC Medications Market 2024
£ 2,195
NPD is tapping into consumer interest in new formats and targeted solutions; further innovation in niche wellness and active segments could invigorate the category. Shiyan Zering, Beauty and Personal...
Find out moreTrusted by global industry leaders
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, Wunderman Thompson
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out moreSearch
My Cart
Loading...