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WHAT CONSUMERS WANT AND WHY
- Graph 1: reasons why consumers track their sugar consumption, 2022
- Graph 2: consumer perceptions of specific sugars and sweeteners, July 2022
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PRODUCT INNOVATION TRENDS
- Graph 3: % of launches with a claim linked to sugar reduction, selected categories where sugar reduction is relevant, 2018-23
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THE PATENT LANDSCAPE
- Graph 4: sugar reduction in food and drink related patent families, published each year, 2013-23
- Graph 5: top 10 organisations having granted patent families related to sugar reduction, 2023
- Look for next-generation stevia
- Graph 6: % of stevia-containing food and drink launches that also contain other sweeteners, by super category, 2018-23
- Explore sweeteners other than stevia
- Use taste modulators for sugar reduction
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THE IMPLICATION
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APPENDIX
Recent innovations related to next-gen stevia, new low-calorie sweeteners and taste modulators may elevate the taste profile of low- or no-sugar products.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
£ 2,195 (Excl.Tax)
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