Functionality and health take center stage for the next wave of fragranced products.
Lauren Goodsitt, Director – Beauty & Personal Care
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what consumers want and why
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product innovation trends
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The patent landscape
- Graph 1: number of patent families published each year to cosmetic fragrance**, 2012-22
- Graph 2: top 10 organizations with active* cosmetic fragrance** patent families, 2022
- The health and psychological benefits of fragrance
- Long-lasting fragrance
- Non-toxic and non-irritating formulations
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