Taste and health are important attributes for consumers. Recent patent innovations aim to reduce the fat content of food without compromising its sensory profile.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
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WHAT CONSUMERS WANT AND WHY
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PRODUCT INNOVATION TRENDS
- Graph 1: % of dairy category launches with a low/no/reduced fat claim, 2018-23
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THE PATENT LANDSCAPE
- Graph 2: patents related to low- or no-fat food and drink products, published each year, 2013-23
- Graph 3: top 10 organisations with granted patent families for low- or no-fat food and drink products, 2023
- Focus on healthy and natural fat substitutes
- Technologies to reduce fat in food and drinks
- Enhance the sensory attributes of fat-reduced food
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KEY TAKEAWAYS
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APPENDIX
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