Harness the growing interest surrounding skin and scalp barrier health by offering preventative dandruff solutions.
Clare Hennigan, Senior Beauty Analyst
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WHAT CONSUMERS WANT AND WHY
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PRODUCT INNOVATION TRENDS
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THE PATENT LANDSCAPE
- Graph 1: anti-dandruff- and scalp-care-related patent families, published each year, 2013-23
- Graph 2: top 10 organizations with granted patents related to anti-dandruff ingredients and products, 2023
- Fight dandruff by balancing the scalp microbiome
- Address the impact of pollution and excessive scalp oil
- Stand out with sustainable offerings and free-from claims
- Graph 3: select beauty and personal care purchase considerations, all adults vs adults aged 18-24, 2022
- Graph 4: haircare launches with anti-dandruff claims, by top growing anti-dandruff ingredients, 2020-22
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Key Takeaways
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APPENDIX
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