Consumer awareness of the impact of gut microbiome health on overall health is evolving, with recent patent activity confirming this.
Neha Srivastava, Patent Analyst – Food & Drink / Beauty & Personal Care
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WHAT CONSUMERS WANT AND WHY
- Graph 1: perceived benefits of gut health, 2022
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PRODUCT INNOVATION TRENDS
- Graph 2: share of food and drink (excluding alcoholic beverages) launches with a digestive health claim, by top sub-categories, 2020-22
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THE PATENT LANDSCAPE
- Graph 3: patents related to gut health, published each year, 2013-22
- Graph 4: top 10 organisations having granted patent families related to gut health, 2022
- Go beyond pre and probiotics for gut health
- Strengthen immune and eye health via gut microbiome
- Prioritise gut health to avoid stress, skin issues
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THE IMPLICATION
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APPENDIX
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