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Patent Insights: Innovation Driving Sports Nutrition
2025-01-16T00:01:01+00:00
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Recent patent innovation in sports nutrition emphasise technology that improves protein quality, and ingredients that boost endurance, recovery and hydration.Neha Srivastava, Senior Patent Analyst - Food & Drink and Beauty…
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  8. Patent Insights: Innovation Driving Sports Nutrition

Patent Insights: Innovation Driving Sports Nutrition

Recent patent innovation in sports nutrition emphasise technology that improves protein quality, and ingredients that boost endurance, recovery and hydration.

Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care

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    • What you need to know
  1. WHAT CONSUMERS WANT AND WHY

    • Maintaining hydration is consumers' highest priority in sports nutrition
    • Graph 1: supplements consumers are interest in taking before, during and after exercise, 2023
    • Consumers seek multiple benefits from sports nutrition
  2. PRODUCT INNOVATION TRENDS

    • Performance nutrition launches prioritise high protein and vitamin & mineral fortification
    • Graph 2: top 10 functional health and nutrition 'plus' claims* on performance nutrition food and drink launches, 2021-24
    • Sports nutrition launches deliver varied benefits for athletes
  3. THE PATENT LANDSCAPE

    • Sports nutrition and energy drink patents have increased five-fold over the last decade
    • Graph 3: patents related to sports nutrition and energy drinks, published each year, 2014-24
    • China dominates in securing sports nutrition and energy drink-related patent grants
    • Nestlé S.A. is the leading company for patents in sports nutrition and energy drink patents
    • Graph 4: top 10 organisations with granted patents for sports nutrition and energy drinks, 2024
    • Elevate sports nutrition with quality protein
    • Recent launches offer improved protein digestibility and absorption
    • Recent innovation improves whey protein digestion and absorption for better nutrition
    • Enhance plant protein purity and stability for seamless use in sports nutrition
    • Yeast protein is the new power player in sustainable sports nutrition
    • Yeast protein offers an ideal option for vegan athletes
    • Recent innovation focuses on technology to enhance the quality of yeast protein for sports nutrition
    • Boost endurance and post-exercise recovery
    • Scientists focus on ingredients that improve endurance and muscle recovery
    • Sports nutrition launches boost energy and performance in endurance activities
    • Producers explore botanicals and fermented extracts that enhance endurance
    • Consider ingredients that enhance endurance and reduce fatigue
    • Focus on hydration
    • Launches focus on hydrating ingredients like electrolytes and coconut water
    • Brands are innovating sports drinks that keep athletes and fitness enthusiasts hydrated
    • Explore processes that improve the hydrating properties of dairy drinks for sports enthusiasts
    • Enhance the hydrating qualities of coconut water for sport and fitness
  4. KEY TAKEAWAYS

    • Key takeaways
  5. APPENDIX

    • Research methodology
    • Key patent examples for sports nutrition

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