Recent patent innovation in sports nutrition emphasise technology that improves protein quality, and ingredients that boost endurance, recovery and hydration.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
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- What you need to know
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WHAT CONSUMERS WANT AND WHY
- Maintaining hydration is consumers' highest priority in sports nutrition
- Graph 1: supplements consumers are interest in taking before, during and after exercise, 2023
- Consumers seek multiple benefits from sports nutrition
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PRODUCT INNOVATION TRENDS
- Performance nutrition launches prioritise high protein and vitamin & mineral fortification
- Graph 2: top 10 functional health and nutrition 'plus' claims* on performance nutrition food and drink launches, 2021-24
- Sports nutrition launches deliver varied benefits for athletes
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THE PATENT LANDSCAPE
- Sports nutrition and energy drink patents have increased five-fold over the last decade
- Graph 3: patents related to sports nutrition and energy drinks, published each year, 2014-24
- China dominates in securing sports nutrition and energy drink-related patent grants
- Nestlé S.A. is the leading company for patents in sports nutrition and energy drink patents
- Graph 4: top 10 organisations with granted patents for sports nutrition and energy drinks, 2024
- Elevate sports nutrition with quality protein
- Recent launches offer improved protein digestibility and absorption
- Recent innovation improves whey protein digestion and absorption for better nutrition
- Enhance plant protein purity and stability for seamless use in sports nutrition
- Yeast protein is the new power player in sustainable sports nutrition
- Yeast protein offers an ideal option for vegan athletes
- Recent innovation focuses on technology to enhance the quality of yeast protein for sports nutrition
- Boost endurance and post-exercise recovery
- Scientists focus on ingredients that improve endurance and muscle recovery
- Sports nutrition launches boost energy and performance in endurance activities
- Producers explore botanicals and fermented extracts that enhance endurance
- Consider ingredients that enhance endurance and reduce fatigue
- Focus on hydration
- Launches focus on hydrating ingredients like electrolytes and coconut water
- Brands are innovating sports drinks that keep athletes and fitness enthusiasts hydrated
- Explore processes that improve the hydrating properties of dairy drinks for sports enthusiasts
- Enhance the hydrating qualities of coconut water for sport and fitness
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KEY TAKEAWAYS
- Key takeaways
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APPENDIX
- Research methodology
- Key patent examples for sports nutrition
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