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Patent Insights: Innovation Driving Sports Nutrition
2025-01-16T00:01:01+00:00
REPAB1C1BB1_D1D8_4DCA_B590_357F69DF6C27
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178790
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Recent patent innovation in sports nutrition emphasise technology that improves protein quality, and ingredients that boost endurance, recovery and hydration.Neha Srivastava, Senior Patent Analyst - Food & Drink and Beauty…
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Specialised Nutrition
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Patent Insights: Innovation Driving Sports Nutrition

Recent patent innovation in sports nutrition emphasise technology that improves protein quality, and ingredients that boost endurance, recovery and hydration.Neha Srivastava, Senior Patent Analyst - Food & Drink and Beauty & Personal Care

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    • What you need to know
  1. WHAT CONSUMERS WANT AND WHY

    • Maintaining hydration is consumers' highest priority in sports nutrition
    • Graph 1: supplements consumers are interest in taking before, during and after exercise, 2023
    • Consumers seek multiple benefits from sports nutrition
  2. PRODUCT INNOVATION TRENDS

    • Performance nutrition launches prioritise high protein and vitamin & mineral fortification
    • Graph 2: top 10 functional health and nutrition 'plus' claims* on performance nutrition food and drink launches, 2021-24
    • Sports nutrition launches deliver varied benefits for athletes
  3. THE PATENT LANDSCAPE

    • Sports nutrition and energy drink patents have increased five-fold over the last decade
    • Graph 3: patents related to sports nutrition and energy drinks, published each year, 2014-24
    • China dominates in securing sports nutrition and energy drink-related patent grants
    • Nestlé S.A. is the leading company for patents in sports nutrition and energy drink patents
    • Graph 4: top 10 organisations with granted patents for sports nutrition and energy drinks, 2024
    • Elevate sports nutrition with quality protein
    • Recent launches offer improved protein digestibility and absorption
    • Recent innovation improves whey protein digestion and absorption for better nutrition
    • Enhance plant protein purity and stability for seamless use in sports nutrition
    • Yeast protein is the new power player in sustainable sports nutrition
    • Yeast protein offers an ideal option for vegan athletes
    • Recent innovation focuses on technology to enhance the quality of yeast protein for sports nutrition
    • Boost endurance and post-exercise recovery
    • Scientists focus on ingredients that improve endurance and muscle recovery
    • Sports nutrition launches boost energy and performance in endurance activities
    • Producers explore botanicals and fermented extracts that enhance endurance
    • Consider ingredients that enhance endurance and reduce fatigue
    • Focus on hydration
    • Launches focus on hydrating ingredients like electrolytes and coconut water
    • Brands are innovating sports drinks that keep athletes and fitness enthusiasts hydrated
    • Explore processes that improve the hydrating properties of dairy drinks for sports enthusiasts
    • Enhance the hydrating qualities of coconut water for sport and fitness
  4. KEY TAKEAWAYS

    • Key takeaways
  5. APPENDIX

    • Research methodology
    • Key patent examples for sports nutrition
Download Report Summary

Recent patent innovation in sports nutrition emphasise technology that improves protein quality, and ingredients that boost endurance, recovery and hydration.

Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care

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