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- All Industries /
- Pets /
- Pet Food /
- Patent Insights: Innovations Shaping Pet Food
Pet owners continue to show interest in health-improving pet food. Sustainably and personalisation are emerging trends in the pet food category.
Neha Srivastava, Patent Analyst – Food & Drink / Beauty & Personal Care
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WHAT CONSUMERS WANT AND WHY
- Graph 1: interest in functional pet food, 2020
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PRODUCT INNOVATION TRENDS
- Graph 2: % of pet food launches with selected functional health claims, 2019-22
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THE PATENT LANDSCAPE
- Graph 3: patents related to the pet food, published each year, 2012-22
- Graph 4: top 10 organisations with active* pet food-related patent families, 2022
- Focus on gut health and weight management
- Graph 5: % of pet food launches with claims linked to digestive health, by region, 2017-22
- Consider improving immunity and mental health
- Look for sustainable and personalised pet food
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THE IMPLICATION
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APPENDIX
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