10
Patent Insights: Integrate Skincare Within Shaving
2023-09-19T09:02:24+01:00
REP247F0BE6_2E83_46CA_A1CF_33CADE6E258D
2195
166740
[{"name":"Skincare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare"}]
Report
en_GB
As the cost-of-living crisis continues, adapting claims around specific skincare issues can help shave brands differentiate in a crowded category. Lauren Goodsitt, Director - Beauty & Personal Care…

Patent Insights: Integrate Skincare Within Shaving

£ 2,195 (Excl.Tax)

Description

As the cost-of-living crisis continues, adapting claims around specific skincare issues can help shave brands differentiate in a crowded category.

Lauren Goodsitt, Director – Beauty & Personal Care

Table of Contents

  1. WHAT CONSUMERS WANT AND WHY

    • PRODUCT INNOVATION TRENDS

      • Graph 1: [no title]
    • THE PATENT LANDSCAPE

      • Graph 2: patents related to shaving composition, published each year, 2013-23
      • Graph 3: percentage of product launches by year, 2018-22
      • Graph 4: top 10 organisations with active* patent families related to shaving composition, 2023
      • Simultaneously cleanse and shave
      • Forge the connection between hydration and shave results
      • Tie skin barrier protection to anti-irritation claims
    • Key Takeaways

      • APPENDIX

        About the report

        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

        The consumer

        What They Want. Why They Want It.

        The Competitors

        Who’s Winning. How To Stay Ahead.

        The Market

        Size, Segments, Shares And Forecasts: How It All Adds Up.

        The Innovations

        New Ideas. New Products. New Potential.

        The Opportunities

        Where The White Space Is. How To Make It Yours.

        The Trends

        What’s Shaping Demand – Today And Tomorrow.

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