Patent Insights: Natural Exfoliators
Natural exfoliators create new self-care experiences and 'conscious' messaging to strengthen brand credentials with consumers. David Tyrrell, Associate Director, Global Skincare…

Patent Insights: Natural Exfoliators

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Report Summary

Discover the latest global trends and patent insights across natural exfoliators. Our forward looking report identifies areas which are evolving, consumer attitudes, important advances and patent data across this market.

What consumers want and why

Consumers in the US and across the globe anxious to reduce stress with more time at home tap into new self-care rituals by seeking out exfoliating skincare products.

Product innovation trends

Consumers interest in self-care heightens since the pandemic with facial and body care launches with exfoliating claims rising across the globe. During 2020 the claim saw a marked rise tagged to the popular anti-ageing ampoule format.

The patent landscape

Cosmetic exfoliating patent numbers reached a peak in 2018 at 68, yet have fallen in 2019 and 2020. The major East Asian markets (South Korea, China and Japan) account for 30% of the currently active granted patents (January 2010- October 2020).

Expert analysis from a specialist in the field

Written by David Tyrell, a leading analyst in the Food, Drink and Beauty sectors, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Patent activity in FSMPs continue to grow strongly. Inventions reveal novel and natural compounds that redefine how we tackle today’s chronic diseases.

David Tyrell
Associate Director, Global Skincare

Table of Contents

  1. What consumers want and why

    • [Graph] US: social media mentions of exfoliating skincare products on Instagram, Pinterest and Twitter, Jan 2019-Dec 2020
  2. Product innovation trends

    • [Graph] Leading markets: new facial cleanser (F) and bodycare (B) launches with ‘exfoliating’ claim, 2018-2020
    • [Graph] Global: new facial care ampoules with ‘exfoliating’ claim*, 2017-2020
  3. Patent landscape

    • [Graph] Global: patent families of exfoliating cosmetic compositions,* by year, Jan 2010-Oct 2020
    • [Graph] Global: top organizations with active patent families describing cosmetic exfoliating ingredients*, October 2020
  4. Natural exfoliating compositions tap into the wellbeing trend

    • [Graph] US: awareness of probiotics in BPC products, by generation, July 2020
    • [Graph] Major markets: consumers would buy a product made from organic waste generated by other industries (eg food service, pharmaceuticals), Dec 2019
    • [Graph] China: claims that are most important for women choosing anti-ageing skincare product, Feb 2019
  5. future perspectives

  6. appendix

About the report

This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

The Consumer

What They Want. Why They Want It.

The Innovations

New Ideas. New Products. New Potential.

The Trends

What’s Shaping Demand – Today And Tomorrow.

The Opportunities

Where The White Space Is. How To Make It Yours.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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