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Patent Insights: New Pigment Technology Revives Makeup
2023-02-07T15:09:41+00:00
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Powder and pigment patents in makeup will help the category answer new consumer demands for playful textures, long-lasting and natural claims. Clotilde Drape, Global Beauty Analyst…

Patent Insights: New Pigment Technology Revives Makeup

£ 2,195 (Excl.Tax)

Description

Powder and pigment patents in makeup will help the category answer new consumer demands for playful textures, long-lasting and natural claims.

Clotilde Drape, Global Beauty Analyst

Table of Contents

  1. WHAT CONSUMERS WANT AND WHY

  2. PRODUCT INNOVATION TRENDS

    • Graph 1: colour cosmetics launches, by top claims, 2017-2022
  3. THE PATENT LANDSCAPE

    • Graph 2: patents related to powder and pigment technologies used in makeup, published each year, 2012-22
    • Graph 3: top 10 organisations with granted patent families pertaining to powder and pigment technologies used in makeup, 2022
    • Drive excitement with colour changing cosmetics
    • Address demand for more natural formulas
    • Graph 4: colour cosmetics launches by ethical/environmental and natural claims, 2018-2022
    • Associate ingredients to long-lasting claims
    • Graph 5: colour cosmetics launches with long lasting claims by sub-category, 2018-2022
  4. THE IMPLICATION

  5. APPENDIX

About the report

This report will give you early indications of market movements by using patent analysis as a predictor of emerging ingredients and technology trends, innovations and applications. Built on a combination of Ciper’s powerful artificial intelligence and machine learning capabilities and Mintel’s expertise in market intelligence, this report will identify untapped opportunities and help you understand:

The Consumer

What They Want. Why They Want It.

The Innovations

New Ideas. New Products. New Potential.

The Trends

What’s Shaping Demand – Today And Tomorrow.

The Opportunities

Where The White Space Is. How To Make It Yours.

Below is a sample report, understand what you are buying.

Click to show report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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