Recent patents reveal innovations in the formats, sensory experiences and delivery methods of nicotine alternatives, and in the health ingredients used to create them.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
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- What you need to know
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WHAT CONSUMERS WANT AND WHY
- Consumers perceive smoking as harmful to health
- Emotional and physical challenges top the list of barriers to quitting smoking
- Graph 1: barriers to quitting smoking, 2024
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PRODUCT INNOVATION TRENDS
- Chewing gum is the top format for smoking cessation launches
- Graph 2: share of smoking cessation launches, by format type, 2020-25
- Smoking cessation products are available in various formats that suit different preferences and needs
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THE PATENT LANDSCAPE
- Patent publications for nicotine alternatives show consistent and robust growth
- Graph 3: patents related to nicotine alternatives, published each year, 2015-25
- The US takes the lead in patent grants for nicotine alternatives
- US companies dominate nicotine alternative-related patent grants
- Graph 4: top organisations with granted patents for nicotine alternatives, 2015-25
- Consider different formats to curb smoking craving
- Nicotine-based cessation launches are used by a high number of consumers
- Graph 5: methods consumers have used or are currently using to quit/try quitting smoking, 2024
- Chewing gum formats deliver rapid nicotine release for craving control
- Nicotine pouches and lozenges claim to reduce smoking cravings
- Recent advancements offer effective, enjoyable and less harmful nicotine alternatives to ease smoking cravings
- Manage cravings with patches that provide consistent all-day nicotine release
- Inhalers simulate the hand-to-mouth action of cigarette smoking
- Improve sensory profiles and delivery mechanisms
- Mint is the most common flavour profile in smoking cessation launches
- Graph 6: smoking cessation launches, by flavour profile, 2020-25
- Flavours aid smoking cessation by improving the experience of nicotine alternatives
- Producers use icy sensations and improved absorption delivery mechanisms for more satisfying user experiences
- Innovation targets sensory improvements in cessation products to enhance usability and appeal
- Brands focus on maximising satisfaction, comfort and safety in cessation aids
- Advanced delivery technologies in cessation products could reduce cravings and improve outcomes
- Enhance release rates and design novel nicotine analogues to boost user satisfaction
- Explore novel ingredients for smoking cessation
- Ingredients that promote relaxation and mimic smoking rituals may help reduce smoking dependency
- Probiotics could help to reduce nicotine-related withdrawal symptoms
- Researchers are testing anti-smoking aids that target the gut-brain axis to influence mood, stress and cravings
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KEY TAKEAWAYS
- Key takeaways
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APPENDIX
- Research methodology
- Key patent examples for nicotine alternatives
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