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Patent Insights: Recent Packaging Innovations
2025-11-07T14:01:42+00:00
REP2EE9C952_DBE9_47F7_A9C9_52DBE9E7F7D9
2195
188425
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Recent packaging patents focus on recycled plastics, advanced AI technology, enhanced packaging efficiency and senior-friendly features. Neha Srivastava, Senior Patent Analyst - Food & Drink and Beauty & Personal Care…
Global
Packaging
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Patent Insights: Recent Packaging Innovations

Patent InsightsPackagingGlobal

Recent packaging patents focus on recycled plastics, advanced AI technology, enhanced packaging efficiency and senior-friendly features.

Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care

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    • What you need to know

  2. WHAT CONSUMERS WANT AND WHY

    • Consumers associate different attributes with different types of packaging
    • Graph 1: attributes consumers associate with inner packaging material types (excluding outer box) used for beauty and grooming products, 2025
    • Consumers are interested in recyclable, smart and user-friendly packaging

  3. PRODUCT INNOVATION TRENDS

    • Launches featuring recycling claims have consistently increased
    • Graph 2: % of food, drink, beauty and personal care, and household category launches with selected claims linked to packaging, 2020-25
    • Brands focus on recycled packaging, QR codes and senior-friendly designs

  4. THE PATENT LANDSCAPE

    • Eco-friendly packaging patents are growing in the consumer packaged goods sectors
    • Graph 3: patents related to packagings used in food, drink, beauty and personal care products, 2015-25
    • South Korea leads in patent grants for eco-friendly* packaging
    • Stora Enso AB leads eco-friendly packaging patent grants
    • Graph 4: top 10 organisations with granted patents for eco-friendly* packaging used in food, drink, beauty and personal care, 2025
    • Choose sustainable and eco-friendly packaging
    • Recycling claims are prominent in the household category across all regions
    • Graph 5: % of launches with an on-pack recycling claim, by region and super-category, 2020-25
    • Post-consumer recycled packaging is majorly concentrated in the beauty and personal care category
    • Graph 6: share of launches stating the word ‘post consumer recycled’ on pack, by super-category, 2020-25
    • Brands are utilising recycled materials in packaging across various categories
    • Innovators are striving to minimise the use of virgin plastics
    • Leverage technologies to enhance the flexibility of recycled packaging
    • Alternatives to aluminium foil barriers in multilayered packaging support recycling
    • Develop eco-friendly dyes and adhesives for sustainable packaging
    • Transform dairy industry waste into bioplastics
    • Leverage smart technology and AI in packaging
    • Avoid food waste with smart packaging technology
    • Use smart sensors and tracking devices to monitor shelf life and location of packaged parcels
    • Leverage AI to sort packaging waste efficiently
    • Use smart technology to educate consumers on sustainable packaging
    • Utilise AI for optimal packaging design
    • Innovate senior-friendly, efficient packaging
    • Senior shoppers prioritise easy-to-open beverage packaging
    • Graph 7: features consumers want to see more in beverage packaging, by age group, 2025
    • Tap into the opportunity for senior-friendly packaging
    • Packaging innovators enhance senior-friendly features like weakened zones for easier tearing and improved grip designs
    • Resealable food packaging plays a vital role in maintaining the quality and usability of food products
    • Innovators employ various sealing methods to ensure efficient resealable packaging
    • Choose efficient packaging technology that preserves perishable products

  5. KEY TAKEAWAYS

    • Key takeaways

  6. APPENDIX

    • Research methodology
    • Key patent examples for packaging related to food and drink products

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