10
Patent Insights: Recent Packaging Innovations
2025-11-07T14:01:42+00:00
REP2EE9C952_DBE9_47F7_A9C9_52DBE9E7F7D9
2195
188425
[{"name":"Packaging","url":"https:\/\/store.mintel.com\/industries\/packaging"},{"name":"Patent Insights","url":"https:\/\/store.mintel.com\/report-type\/patent-insights"},{"name":"Global","url":"https:\/\/store.mintel.com\/markets\/global-market-research"}]
Report
en_GB
Recent packaging patents focus on recycled plastics, advanced AI technology, enhanced packaging efficiency and senior-friendly features. Neha Srivastava, Senior Patent Analyst - Food & Drink and Beauty & Personal Care…
Global
Packaging
simple

Patent Insights: Recent Packaging Innovations

Patent InsightsPackagingGlobal

Recent packaging patents focus on recycled plastics, advanced AI technology, enhanced packaging efficiency and senior-friendly features.

Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care

Collapse All

    • What you need to know

  2. WHAT CONSUMERS WANT AND WHY

    • Consumers associate different attributes with different types of packaging
    • Graph 1: attributes consumers associate with inner packaging material types (excluding outer box) used for beauty and grooming products, 2025
    • Consumers are interested in recyclable, smart and user-friendly packaging

  3. PRODUCT INNOVATION TRENDS

    • Launches featuring recycling claims have consistently increased
    • Graph 2: % of food, drink, beauty and personal care, and household category launches with selected claims linked to packaging, 2020-25
    • Brands focus on recycled packaging, QR codes and senior-friendly designs

  4. THE PATENT LANDSCAPE

    • Eco-friendly packaging patents are growing in the consumer packaged goods sectors
    • Graph 3: patents related to packagings used in food, drink, beauty and personal care products, 2015-25
    • South Korea leads in patent grants for eco-friendly* packaging
    • Stora Enso AB leads eco-friendly packaging patent grants
    • Graph 4: top 10 organisations with granted patents for eco-friendly* packaging used in food, drink, beauty and personal care, 2025
    • Choose sustainable and eco-friendly packaging
    • Recycling claims are prominent in the household category across all regions
    • Graph 5: % of launches with an on-pack recycling claim, by region and super-category, 2020-25
    • Post-consumer recycled packaging is majorly concentrated in the beauty and personal care category
    • Graph 6: share of launches stating the word ‘post consumer recycled’ on pack, by super-category, 2020-25
    • Brands are utilising recycled materials in packaging across various categories
    • Innovators are striving to minimise the use of virgin plastics
    • Leverage technologies to enhance the flexibility of recycled packaging
    • Alternatives to aluminium foil barriers in multilayered packaging support recycling
    • Develop eco-friendly dyes and adhesives for sustainable packaging
    • Transform dairy industry waste into bioplastics
    • Leverage smart technology and AI in packaging
    • Avoid food waste with smart packaging technology
    • Use smart sensors and tracking devices to monitor shelf life and location of packaged parcels
    • Leverage AI to sort packaging waste efficiently
    • Use smart technology to educate consumers on sustainable packaging
    • Utilise AI for optimal packaging design
    • Innovate senior-friendly, efficient packaging
    • Senior shoppers prioritise easy-to-open beverage packaging
    • Graph 7: features consumers want to see more in beverage packaging, by age group, 2025
    • Tap into the opportunity for senior-friendly packaging
    • Packaging innovators enhance senior-friendly features like weakened zones for easier tearing and improved grip designs
    • Resealable food packaging plays a vital role in maintaining the quality and usability of food products
    • Innovators employ various sealing methods to ensure efficient resealable packaging
    • Choose efficient packaging technology that preserves perishable products

  5. KEY TAKEAWAYS

    • Key takeaways

  6. APPENDIX

    • Research methodology
    • Key patent examples for packaging related to food and drink products

About the report

Gain access to really high quality market research with every purchase of Mintel’s reports.

£ 2,195 (Excl.Tax)
  • Download today with instant access
  • Multiple formats provided
Report Brochure Methodology Chat with our Team

Get in Touch

If you have a question about a Mintel Report, or you would like to learn more about our products, get in touch with a member of our team today.

Contact us

Trusted by global industry leaders

Epsilon logo

We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.

By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.

For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.

Virginia Harvey, Secondary Research Manager, Epsilon
Waitrose & Partners logo

We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.

Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.

Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
VML logo

We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.

Mintel gives us all that. It’s a great brand and one that is trusted by clients.

Marie Stafford, European Director, The Innovation Group, VML
Mediacom logo

Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.

It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.

Pauline Robson, Managing Partner, Mediacom
Deutsch logo

One of the biggest challenges we face is the need to get smart on a business or category real quick.

We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

Jeff White, Business Development Director, Deutsch

Get in Touch

If you have a question about a Mintel Report, or you would like to learn more about our products, get in touch with a member of our team today.

Contact us