Recent patents linked to hair damage focus on scalp health, hydration and nourishing and strengthening the strands from within to repair damage.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
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- What you need to know
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WHAT CONSUMERS WANT AND WHY
- Hair repair solutions are a top focus for consumers
- Graph 1: features of interest to consumers in haircare products, 2025
- Consumers focus on scalp care, hydration and hair-strengthening attributes
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PRODUCT INNOVATION TRENDS
- Hydration and damage claims lead in haircare launches globally
- Graph 2: % of hair product launches with selected claims, by region, 2021-25
- Damage repair launches target the scalp microbiome, hydration and hair strength
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THE PATENT LANDSCAPE
- The rise in hair damage repair patents highlights the growing consumer emphasis on hair health
- Graph 3: patents related to haircare formulations for damage repair, 2015-25
- China takes the lead in patent grants for hair damage repair formulations
- Procter & Gamble Co emerges as a top innovator in haircare formulations for damage repair
- Graph 4: top 10 organisations with granted patents related to haircare formulations for damage repair, 2026
- Prioritise scalp health
- Brands link scalp care with hair damage in haircare launches
- Graph 5: % of hair product launches that include ‘scalp’ in the product description and feature a damaged hair claim, 2021-25
- Improve scalp health with fermentation metabolites
- Protein- and peptide-infused haircare launches enhance scalp health
- Patents uncover the use of proteins and amino acids to improve the scalp microbiome
- Essential oils and nourishing oils support hair repair
- Botanicals and oils nourish the scalp and repair hair damage
- Consider hydration-focused haircare ingredients
- Hair products increasingly link hydration to damage repair
- Graph 6: % of hair product launches with a damaged hair claim that also feature a moisturising/hydrating claim, 2021-25
- Patents highlight protective barriers for the hair’s surface
- Haircare launches feature proteins from soy, wheat and milk for damage repair
- Ingredients like osmolytes and polyols are used for moisture retention
- Focus on restoring the hair’s inner strength
- Recent launches introduce formulas with advanced hair damage repair properties
- Patented formulations repair disulphide bonds and restore bond density to repair hair damage
- Patents reveal the significance of nutrition and gene modulation in repairing damaged hair
- Consider haircare products with bleach- or heat-protective ingredients
- Prevent or treat hair damage with pollutant-repellent ingredients
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KEY TAKEAWAYS
- Key takeaways
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APPENDIX
- Research methodology
- Key patent examples related to haircare formulations for damage repair
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