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Patent Insights: Revolutionise the Future of Pet Food
2024-11-08T02:01:12+00:00
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[{"name":"Pet Food","url":"https:\/\/store.mintel.com\/industries\/pets\/pet-food"}]
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Recent patents highlight pet food that minimises environmental impact, innovative technologies for cost-effective pet nutrition, and personalised pet food options.Neha Srivastava, Senior Patent Analyst - Food & Drink and Beauty…
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  8. Patent Insights: Revolutionise the Future of Pet Food

Patent Insights: Revolutionise the Future of Pet Food

Recent patents highlight pet food that minimises environmental impact, innovative technologies for cost-effective pet nutrition, and personalised pet food options.

Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care

Collapse All
    • What you need to know
    • Why consider affordable, healthy and sustainable pet food?
  1. WHAT CONSUMERS WANT AND WHY

    • Consumers view pets as family members, companions, and stress relievers
    • Pet owners seek pet food with various health benefits, and in different formats
    • Graph 1: Format preference for functional benefits, 2023
  2. PRODUCT INNOVATION TRENDS

    • Dog snack and treat launches lead in pet food across most regions
    • Graph 2: share of pet food category launches, by region and pet food sub-category, 2019-24
    • Dog food launches focus on digestive health and oral care, while cat food prioritises skin and coat benefits
    • Graph 3: wet dog food, dry dog food and dog snacks & treat sub-category launches with selected claims, 2021-24
    • Graph 4: wet cat food, dry cat food and cat snacks & treat sub-category launches with selected claims, 2021-24
    • Brands use health and sustainability claims on packaging to attract pet owners
  3. THE PATENT LANDSCAPE

    • Patent publications linked to pet food nearly quintuple over the last decade
    • Graph 5: patents related to pet food, 2014-24
    • South Korea secures the majority share of pet food patent grants
    • Nestlé S.A. is the leading company for patents in the pet food category
    • Graph 6: top 10 organisations with active* patents for pet food, 2024
    • Transforming waste into pet food
    • Turn kitchen waste into valuable pet food enhancements
    • Pet food brands move to promote the use of upcycled ingredients
    • Recent innovation uncovers the potential for meat byproducts in pet nutrition
    • Valorised agricultural waste can revolutionise sustainability in pet nutrition
    • Make nutritious pet food affordable
    • The cost-of-living crisis suggests opportunities for high-quality and affordable pet food
    • Cost-effective pet food launches promote health and sustainability
    • Recent technological advancements seek to lower the cost of pet food production while maintaining its nutritional quality
    • Consider affordable pet food ingredients that are high in protein with enhanced nutrient bioavailability
    • Emphasise health credentials and personalisation
    • Boost satiety and support weight control with high-fibre formulas
    • Recent launches support pets' health holistically
    • Patent innovation in the pet food category prioritises health
    • Consider ways to offer personalised pet food products and services
    • Innovation in personalised pet food recommendations could replace the one-size-fits-all approach
  4. KEY TAKEAWAYS

    • Key takeaways
  5. APPENDIX

    • Research methodology
    • Key patent examples for pet food

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