Recent patents highlight pet food that minimises environmental impact, innovative technologies for cost-effective pet nutrition, and personalised pet food options.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
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- What you need to know
- Why consider affordable, healthy and sustainable pet food?
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WHAT CONSUMERS WANT AND WHY
- Consumers view pets as family members, companions, and stress relievers
- Pet owners seek pet food with various health benefits, and in different formats
- Graph 1: Format preference for functional benefits, 2023
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PRODUCT INNOVATION TRENDS
- Dog snack and treat launches lead in pet food across most regions
- Graph 2: share of pet food category launches, by region and pet food sub-category, 2019-24
- Dog food launches focus on digestive health and oral care, while cat food prioritises skin and coat benefits
- Graph 3: wet dog food, dry dog food and dog snacks & treat sub-category launches with selected claims, 2021-24
- Graph 4: wet cat food, dry cat food and cat snacks & treat sub-category launches with selected claims, 2021-24
- Brands use health and sustainability claims on packaging to attract pet owners
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THE PATENT LANDSCAPE
- Patent publications linked to pet food nearly quintuple over the last decade
- Graph 5: patents related to pet food, 2014-24
- South Korea secures the majority share of pet food patent grants
- Nestlé S.A. is the leading company for patents in the pet food category
- Graph 6: top 10 organisations with active* patents for pet food, 2024
- Transforming waste into pet food
- Turn kitchen waste into valuable pet food enhancements
- Pet food brands move to promote the use of upcycled ingredients
- Recent innovation uncovers the potential for meat byproducts in pet nutrition
- Valorised agricultural waste can revolutionise sustainability in pet nutrition
- Make nutritious pet food affordable
- The cost-of-living crisis suggests opportunities for high-quality and affordable pet food
- Cost-effective pet food launches promote health and sustainability
- Recent technological advancements seek to lower the cost of pet food production while maintaining its nutritional quality
- Consider affordable pet food ingredients that are high in protein with enhanced nutrient bioavailability
- Emphasise health credentials and personalisation
- Boost satiety and support weight control with high-fibre formulas
- Recent launches support pets' health holistically
- Patent innovation in the pet food category prioritises health
- Consider ways to offer personalised pet food products and services
- Innovation in personalised pet food recommendations could replace the one-size-fits-all approach
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KEY TAKEAWAYS
- Key takeaways
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APPENDIX
- Research methodology
- Key patent examples for pet food
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