Patents focused on hydration can help the SBS category cater to demands for products that cleanse and nourish at the same time.
Reiko Hasegawa, Senior Beauty and Personal Care Analyst
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WHAT CONSUMERS WANT AND WHY
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PRODUCT INNOVATION TRENDS
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THE PATENT LANDSCAPE
- Graph 1: patents related to SBS products with no moisturising effect and those explicitly disclosing a skin-moisturising effect, published each year, 2013-23
- Hydrate and strengthen skin with active ingredients
- Connect botanical ingredients with self-care and wellness
- Graph 2: top five botanical ingredient in SBS launches, 2018-23
- Add value with moisture-retention technologies
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THE IMPLICATION
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APPENDIX
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