Recent patents prioritise scalp health, diagnostics and hair-related growth factor and receptor modulation as tactics to effectively address hairloss or thinning.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
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- What you need to know
- Why consider innovations for hair thinning prevention and treatment?
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WHAT CONSUMERS WANT AND WHY
- Consumers elevate their confidence by focusing on their haircare routine
- Consumers perceive hair thinning as a sign of ageing and are keen to address it
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PRODUCT INNOVATION TRENDS
- Hair thinning launches are an unexplored opportunity for the haircare industry
- Recent launches offer hair thinning solutions using a variety of ingredients
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THE PATENT LANDSCAPE
- Haircare patents related to the prevention or treatment of hair thinning issues continue to grow
- Graph 1: patents related to haircare formulations used to prevent or improve hair thinning issues, published each year, 2014-24
- East Asian countries are at the forefront of innovations that tackle hair thinning
- L'Oréal has the majority of patents focused on addressing hair thinning
- Graph 2: the top 10 organisations with granted or pending patents for haircare formulations used to prevent or improve hair thinning issues, 2024
- Prioritise scalp health to support hair growth
- Improving scalp health is a tactic to prevent hair thinning
- Few launches currently focus on addressing scalp health to improve hair thickness
- Emphasise natural ingredients that actively target the scalp to reduce hair thinning
- Recent launches fortify roots and follicles to alleviate hair thinning
- Enhance root and follicle health to boost hair volume
- Create haircare options that address stress-induced hair thinning
- Modulate growth factors to lessen hair thinning
- Haircare launches enriched with growth factors
- Unleash the power of growth factors for healthy and thick hair
- Recent patents investigate receptor modulators to address hair thinning
- Use diagnostics to identify the cause of hair thinning
- Unlock personalised haircare solutions with diagnostics
- Brands investigate the link between hair thinning and factors like genetics and the microbiome
- Blood test diagnostics may help identify underlying causes of hair thinning
- Innovators revolutionise early diagnosis and treatment evaluation for hair thinning
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KEY TAKEAWAYS
- Key takeaways
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APPENDIX
- Research methodology
- Key patent examples for ingredients and formulations designed to prevent or treat hair thinning
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