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Patent Insights: The Future of Laundry Detergent
2024-12-17T10:00:53+00:00
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Recent patents showcase laundry detergents that are eco-friendly, highly effective, energy efficient, made with natural ingredients and hypoallergenic.Neha Srivastava, Senior Patent Analyst - Food & Drink and Beauty & Personal…
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  8. Patent Insights: The Future of Laundry Detergent

Patent Insights: The Future of Laundry Detergent

Recent patents showcase laundry detergents that are eco-friendly, highly effective, energy efficient, made with natural ingredients and hypoallergenic.

Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care

Collapse All
    • What you need to know
    • Why consider innovations in the laundry detergent category?
  1. WHAT CONSUMERS WANT AND WHY

    • Consumers understand the connection between clean laundry, confidence and hygiene
    • Stain and odour removal and product scents are consumers' top priorities
    • Graph 1: important factors when choosing laundry products, 2024
  2. PRODUCT INNOVATION TRENDS

    • Environmental claims dominate in laundry detergent launches
    • Graph 2: automatic detergent and hand detergent/shampoo sub-category launches, by the top 10 claims, 2021-24
    • Recent launches use mild, plant-based ingredients that clean and effectively prevent dirt redeposition
  3. THE PATENT LANDSCAPE

    • Patent publications continue to grow in the laundry detergent category
    • Graph 3: patents related to laundry detergent, published each year, 2014-24
    • The US and India lead with patent grants relating to laundry detergent
    • Unilever and Procter & Gamble lead in obtaining patent grants relating to laundry detergent
    • Graph 4: the top 10 organisations with granted patents for laundry detergents, 2024
    • Develop eco-friendly laundry detergent ingredients
    • Consumers are interested in laundry detergent ingredients
    • Consider biodegradable and plant-based ingredients for safer laundry detergent
    • Swap traditional surfactants with alternatives to reduce pollution
    • Recent laundry detergent launches mark a step towards an eco-friendly future
    • Brands aim to omit bleach and solvents from laundry detergent
    • Consider alternatives to non-biodegradable microplastics
    • Deliver energy efficiency with cleaning efficacy
    • Create low-temperature detergents that deliver energy savings
    • Energy-saving detergents help make laundry more affordable
    • Recent launches for tackling stubborn stains
    • Brands are working to enhance the stain-removal and cleaning capabilities of laundry detergents
    • Incorporate boosters to enhance detergent performance
    • Opt for natural scents and hypoallergenic formulas
    • Scent is key in laundry detergent
    • Graph 5: attributes influencing the purchase of laundry detergents, 2024
    • Laundry detergent launches debut long-lasting fragrances
    • Recent innovations use fragrances with antibacterial properties and microencapsulation for scent delivery
    • Consumers seek laundry detergents suitable for sensitive skin
    • Balance cleaning power and gentleness in laundry detergents for infants' clothing
    • Develop laundry detergents that clean effectively while minimising the potential for skin irritation
  4. KEY TAKEAWAYS

    • Key takeaways
  5. APPENDIX

    • Research methodology
    • Key patent examples for laundry detergent

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