Recent patents showcase laundry detergents that are eco-friendly, highly effective, energy efficient, made with natural ingredients and hypoallergenic.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
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- What you need to know
- Why consider innovations in the laundry detergent category?
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WHAT CONSUMERS WANT AND WHY
- Consumers understand the connection between clean laundry, confidence and hygiene
- Stain and odour removal and product scents are consumers' top priorities
- Graph 1: important factors when choosing laundry products, 2024
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PRODUCT INNOVATION TRENDS
- Environmental claims dominate in laundry detergent launches
- Graph 2: automatic detergent and hand detergent/shampoo sub-category launches, by the top 10 claims, 2021-24
- Recent launches use mild, plant-based ingredients that clean and effectively prevent dirt redeposition
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THE PATENT LANDSCAPE
- Patent publications continue to grow in the laundry detergent category
- Graph 3: patents related to laundry detergent, published each year, 2014-24
- The US and India lead with patent grants relating to laundry detergent
- Unilever and Procter & Gamble lead in obtaining patent grants relating to laundry detergent
- Graph 4: the top 10 organisations with granted patents for laundry detergents, 2024
- Develop eco-friendly laundry detergent ingredients
- Consumers are interested in laundry detergent ingredients
- Consider biodegradable and plant-based ingredients for safer laundry detergent
- Swap traditional surfactants with alternatives to reduce pollution
- Recent laundry detergent launches mark a step towards an eco-friendly future
- Brands aim to omit bleach and solvents from laundry detergent
- Consider alternatives to non-biodegradable microplastics
- Deliver energy efficiency with cleaning efficacy
- Create low-temperature detergents that deliver energy savings
- Energy-saving detergents help make laundry more affordable
- Recent launches for tackling stubborn stains
- Brands are working to enhance the stain-removal and cleaning capabilities of laundry detergents
- Incorporate boosters to enhance detergent performance
- Opt for natural scents and hypoallergenic formulas
- Scent is key in laundry detergent
- Graph 5: attributes influencing the purchase of laundry detergents, 2024
- Laundry detergent launches debut long-lasting fragrances
- Recent innovations use fragrances with antibacterial properties and microencapsulation for scent delivery
- Consumers seek laundry detergents suitable for sensitive skin
- Balance cleaning power and gentleness in laundry detergents for infants' clothing
- Develop laundry detergents that clean effectively while minimising the potential for skin irritation
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KEY TAKEAWAYS
- Key takeaways
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APPENDIX
- Research methodology
- Key patent examples for laundry detergent
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