Recent patents showcase laundry detergents that are eco-friendly, highly effective, energy efficient, made with natural ingredients and hypoallergenic.
Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care
Collapse All
-
- What you need to know
- Why consider innovations in the laundry detergent category?
-
WHAT CONSUMERS WANT AND WHY
- Consumers understand the connection between clean laundry, confidence and hygiene
- Stain and odour removal and product scents are consumers' top priorities
- Graph 1: important factors when choosing laundry products, 2024
-
PRODUCT INNOVATION TRENDS
- Environmental claims dominate in laundry detergent launches
- Graph 2: automatic detergent and hand detergent/shampoo sub-category launches, by the top 10 claims, 2021-24
- Recent launches use mild, plant-based ingredients that clean and effectively prevent dirt redeposition
-
THE PATENT LANDSCAPE
- Patent publications continue to grow in the laundry detergent category
- Graph 3: patents related to laundry detergent, published each year, 2014-24
- The US and India lead with patent grants relating to laundry detergent
- Unilever and Procter & Gamble lead in obtaining patent grants relating to laundry detergent
- Graph 4: the top 10 organisations with granted patents for laundry detergents, 2024
- Develop eco-friendly laundry detergent ingredients
- Consumers are interested in laundry detergent ingredients
- Consider biodegradable and plant-based ingredients for safer laundry detergent
- Swap traditional surfactants with alternatives to reduce pollution
- Recent laundry detergent launches mark a step towards an eco-friendly future
- Brands aim to omit bleach and solvents from laundry detergent
- Consider alternatives to non-biodegradable microplastics
- Deliver energy efficiency with cleaning efficacy
- Create low-temperature detergents that deliver energy savings
- Energy-saving detergents help make laundry more affordable
- Recent launches for tackling stubborn stains
- Brands are working to enhance the stain-removal and cleaning capabilities of laundry detergents
- Incorporate boosters to enhance detergent performance
- Opt for natural scents and hypoallergenic formulas
- Scent is key in laundry detergent
- Graph 5: attributes influencing the purchase of laundry detergents, 2024
- Laundry detergent launches debut long-lasting fragrances
- Recent innovations use fragrances with antibacterial properties and microencapsulation for scent delivery
- Consumers seek laundry detergents suitable for sensitive skin
- Balance cleaning power and gentleness in laundry detergents for infants' clothing
- Develop laundry detergents that clean effectively while minimising the potential for skin irritation
-
KEY TAKEAWAYS
- Key takeaways
-
APPENDIX
- Research methodology
- Key patent examples for laundry detergent
About the report
Gain access to really high quality market research with every purchase of Mintel’s reports.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF and Powerpoint version of the report straight to your inbox. An interactive version of the report is also available on our online platform
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
