There is an opportunity to use devices and analysis to identify hair/scalp situations and provide specialised and personalised solutions for the best hair results.
Andrew McDougall, Global Beauty & Personal Care Analyst
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What consumers want and why
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product innovation trends
- Graph 1: Hair products launches with customised/personalised claims, Nov 2017 – Oct 2022*
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patent landscape
- Graph 2: number of patent families published each year to hair care diagnostics**, Jan 2012 – Sep 2022
- Graph 3: top ten organisations with active* hair care diagnostics** patent families globally
- Diagnostics identify hair and scalp conditions
- Hair damage is a focus of diagnostics
- Hairloss is a key focus for diagnostic devices
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the implication
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appendix
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