2022
0
China Personal Care Appliances Market Report 2022
2022-08-12T04:07:41+01:00
OX1100981
3695
154451
[{"name":"Beauty and Personal Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care"},{"name":"Electrical Goods","url":"https:\/\/store.mintel.com\/industries\/technology\/electrical-goods"}]
Report
en_GB
“The personal care appliance market achieved good growth in 2021, with consumers’ high interest in both replacing their existing products and trying new ones. As competition intensifies with new players…

China Personal Care Appliances Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“The personal care appliance market achieved good growth in 2021, with consumers’ high interest in both replacing their existing products and trying new ones. As competition intensifies with new players constantly entering the market, brands should focus on a product-centric strategy to meet consumers’ ever-diversifying and changing demands for personal care to excel among the competition. Furthermore, consumers’ holistic health needs and the consumption potential of male consumers bring brands premiumisation and niche market opportunities.”
–    Binyan Yao, Research Analyst

This Report discusses the following key topics:

•    Ownership and purchasing interest in personal care appliances
•    Key consideration factors when purchasing personal care appliances
•    Complementary products and services that make consumers willing to pay more to buy a personal care appliance
•    Important pain points consumers have about hair removal appliances
•    Consumers’ interested premium features of hair styling appliances
•    Consumers’ expectations for health care appliances

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Covered in this Report
        • Executive Summary

            • The market
              • Personal care appliances experienced steady growth
                • Figure 1: Total value sales of personal care appliances, China, 2016-21 (est)
              • Emerging segments keep catching up
                • Figure 2: Segment value sales of personal care appliances, China, 2016-21 (est)
              • The impact of COVID-19 outbreak in 2022
                • Figure 3: Summary of Mintel’s scenario expectations and the impact on the personal care appliance market, 2022
                • Figure 4: COVID-19 scenario value forecasts for personal care appliances, 2016-26 (fore)
              • Companies and brands
                • Competitive landscape evolving fast
                  • Leveraging digital means to engage consumers
                    • Cooperating with specialists to raise brand image
                      • Cross-category collaborative marketing to expand customer base
                        • The consumer
                          • Upgrade and health demand spur consumption
                            • Figure 5: Ownership and purchasing willingness of personal care appliances, 2022
                          • Product over price and brand
                            • Figure 6: Purchasing factors of personal care appliances, 2022
                          • Ensuring effects and personalisation attracting consumers to pay a premium
                            • Figure 7: Complementary products and services of personal care appliances, 2022
                          • Enriching functions of hair removal appliances to attract consumers
                            • Figure 8: Pain points of hair removal appliances, 2022
                          • Advanced features key to boosting consumption of hair styling appliances
                            • Figure 9: Innovative features of hair styling appliances, 2022
                          • Safety and mental wellbeing driving interest in health care appliances
                            • Figure 10: Expectations for health care appliances, 2022
                          • What we think
                          • Issues and Insights

                            • Product is key to compete
                              • Personal care appliances are well-received as health solutions
                                • Unleashing the consumption potential of men
                                • Market Size and Segmentation

                                  • Personal care appliances experienced steady growth
                                    • Figure 11: Total value sales of personal care appliances, China, 2016-21 (est)
                                  • Emerging segments keep catching up
                                      • Figure 12: Segment value sales of personal care appliances, China, 2016-21 (est)
                                      • Figure 13: Grow rate of segments of personal care appliances, 2017-21 (est)
                                  • Market Factors

                                    • Rising health awareness and self-indulgence driving purchase
                                      • Figure 14: Top three life priorities, China, 2020-22
                                    • Product upgrades entice consumers to trade up
                                      • New products and brands keep emerging
                                      • COVID Influences (Including Market Forecast)

                                        • COVID-19 China context
                                          • COVID-19 impact on the market and consumer
                                            • Drop in both financial status and spending confidence
                                              • Offline retailing in Shanghai nearly at a standstill
                                                • Online retailing experienced slower growth
                                                  • Supply shock reshaping the competitive landscape
                                                    • Interest in purchasing maintained at a certain level in the short term
                                                      • Figure 15: Purchasing intension of personal care appliances in the next three months, China vs Shanghai, 2022
                                                    • Market forecast
                                                      • Growth maintains steady under minimum impact
                                                        • Weak growth under medium impact
                                                          • High-impact scenario may result in decline in sales
                                                            • Figure 16: COVID-19 scenario value forecasts for personal care appliances, 2016-26(fore)
                                                        • Key Player Performances

                                                          • Phillips provides holistic health solution
                                                            • Dyson and Flyco focus on product innovation and premiumisation
                                                              • Emerging brands are building their presence
                                                                • Brands of relevant categories make an entrance
                                                                • Marketing Activities

                                                                    • Figure 17: Dyson’s virtual reality store, 2021
                                                                    • Figure 18: Virtual figure by Philips Healthy Living Lab, 2022
                                                                    • Figure 19: Philips NFT digital collection, 2022
                                                                  • Cooperating with specialists to raise brand image
                                                                    • Figure 20: usmile’s live stream with dentists, 2021
                                                                    • Figure 21: Oral care gift box jointly introduced by usmile and bilibili, 2021
                                                                • Who’s Innovating?

                                                                  • Shaving en route
                                                                    • Figure 22: Portable men’s shavers in different shapes, 2021
                                                                  • Hair dryers with complementary products bring additional benefits
                                                                    • Figure 23: AirFly’s hairdryer with haircare benefits, 2021
                                                                    • Figure 24: Philips’ hair dryer with fragrance, 2021
                                                                  • Customising your hair styling solutions
                                                                    • Figure 25: Dyson’s customised services for accessories selection, 2021
                                                                  • Achieving multi-function through accessories
                                                                    • Figure 26: Smate’s portable shaver providing holistic grooming, 2022
                                                                    • Figure 27: Personal care appliances with accessories providing cleaning and sterilisation functions, 2021
                                                                  • Sleep aid massager with emotional benefits
                                                                    • Figure 28: Breo’s sleep aid massager, 2021
                                                                • Ownership and Purchasing Willingness

                                                                  • Upgrade and health demand spur consumption
                                                                    • Figure 29: Ownership and purchasing willingness of personal care appliances, 2022
                                                                    • Figure 30: Replacement interest among owners of personal care appliances, 2022
                                                                    • Figure 31: Purchase interest among non-owners of personal care appliances, 2022
                                                                  • Men should not be overlooked
                                                                    • Figure 32: Ownership and purchasing willingness of selected personal care appliances, by gender, 2022
                                                                  • Unlocking the market of electric massagers for seniors
                                                                    • Figure 33: Consumers who do not have electric massagers and don’t plan to buy, by age, 2022
                                                                • Purchasing Factors

                                                                  • Product over price and brand
                                                                    • Figure 34: Purchasing factors of personal care appliances, 2022
                                                                  • Safety feature appealing to potential buyers of laser hair removal
                                                                    • Figure 35: Purchasing considerations of potential buyers of laser hair removal, 2022
                                                                  • Highlighting cost-effectiveness to attract young and senior groups
                                                                    • Figure 36: Selected factors in purchasing personal care appliances, by age, 2022
                                                                • Complementary Products and Services

                                                                  • Ensuring effects and personalisation attracting consumers to pay a premium
                                                                    • Figure 37: Complementary products and services of personal care appliances, 2022
                                                                • Pain Points of Hair Removal Appliances

                                                                  • Enriching functions to attract consumers
                                                                    • Figure 38: Pain points of hair removal appliances, 2022
                                                                    • Figure 39: JOVS’s hair removal device for multiple body parts, 2021
                                                                    • Figure 40: Braun’s smart hair removal device, 2022
                                                                    • Figure 41: Ulike’s hair removal device with skin rejuvenation, 2021
                                                                  • Smart feature to spur upgrade while practicality to attract new users
                                                                    • Figure 42: Pain points of hair removal appliances, by consumers who have but plan to change and consumers who do not have but plan to buy, 2022
                                                                  • Young male consumers tend to be particularly demanding
                                                                    • Figure 43: Selected pain points of hair removal appliances, by gender and age, 2022
                                                                    • Figure 44: Q&A of JOVS’s hair removal devices, 2021
                                                                • Premium Features of Hair Styling Appliances

                                                                  • Advanced features key to boosting consumption
                                                                    • Figure 45: Innovative features of hair styling appliances, 2022
                                                                    • Figure 46: Panasonic’s smart hair dryer, 2020
                                                                    • Figure 47: Soocas’s hair dryers with scalp massage function, 2021
                                                                • Expectations for Health Care Appliances

                                                                  • Safety concern tops the list
                                                                    • Figure 48: Expectations for health care appliances, 2022
                                                                  • Improving sleep quality claims appealing to consumers
                                                                    • Anxiety relief attracts younger generation
                                                                      • Figure 49: Selected relieving anxiety claim of health care appliances, by age, 2022
                                                                  • Appendix – Market Size and Forecast

                                                                      • Figure 50: Market size and forecast of personal care appliances in minimum-impact scenario, China, 2016-26 (fore)
                                                                  • Appendix – COVID Scenario Forecast Methodology and Assumptions

                                                                    • Minimum-impact, medium-impact and high-impact scenarios outline
                                                                      • Scenario methodology
                                                                      • Appendix – Methodology and Abbreviations

                                                                        • Methodology
                                                                          • Abbreviation

                                                                          About the report

                                                                          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                          Market

                                                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                          Consumer

                                                                          Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                          Brand/Company

                                                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                          Data

                                                                          Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                          *databooks not available with UK B2B Industry reports.

                                                                          Below is a sample report, understand what you are buying.

                                                                          Click to show report
                                                                          2024 Sample Consumer Cover

                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                                          Trusted by companies. Big and small.

                                                                          Want to speak to us directly?

                                                                          Contact us with your enquiry and our expert global team can help.

                                                                          Get in touch