2021
0
China Personal Care Appliances Market Report 2021
2021-05-05T04:06:48+01:00
OX1047491
3695
137569
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Report
en_GB
"Thanks to consumers’ constant pursuit of healthier lifestyles and easier personal care treatment, the China personal care appliances market has thrived in the past few years and may continue to…

China Personal Care Appliances Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“Thanks to consumers’ constant pursuit of healthier lifestyles and easier personal care treatment, the China personal care appliances market has thrived in the past few years and may continue to expand at a steady pace going forward. E-commerce has accelerated product penetration and lowered the barrier to new products entering the market, especially with live streaming commerce booming and advanced omnichannel shopping experiences, nurturing a flourishing market. As the “she-conomy” rises, the personal care appliances market has developed more diversified products to meet the emerging needs of women, such as professional-level effects, driving brands to innovate more trustful and enhanced features and make products more user friendly for consumers.”
– Mia Wu, Research Analyst

This report examines the following areas:

  • Personal care appliances become well-accepted health solutions
  • Empowering consumers to become prosumers
  • Intrinsic values are prioritised in purchase decisions

Table of Contents

  1. Overview

    • What you need to know
      • Covered in this report
      • Executive Summary

          • The market
            • Personal care appliance market showed robust growth
              • Figure 1: Best- and worst-case forecast of value sales of personal care appliances, China, 2015-2025 (fore)
            • Emerging segments are grabbing share
              • Figure 2: Segment value share of personal care appliances, China, 2016-2020 (est)
            • Companies and brands
              • Brands reaching wider audience with in-depth connection
                • Major players reacting fast to emerging consumer needs
                  • The consumer
                    • Personal care appliances become well-accepted health solutions
                      • Figure 3: Ownership and purchasing interest of personal care appliances, January 2021
                    • Build holistic brand experience through both online and offline channels
                      • Figure 4: Purchasing channel of personal care appliances, January 2021
                    • Consumers do their own research, but refer to different sources
                      • Figure 5: Source of information before purchasing personal care appliances, January 2021
                    • Intrinsic values are prioritised in purchase decisions
                      • Figure 6: Factors attracting purchase of personal care appliances, January 2021
                    • Attention to the she-conomy
                      • Figure 7: Attributes associated with a high-quality female grooming product, January 2021
                    • Empower consumers to become prosumers
                      • Figure 8: Attitudes towards personal care appliances, January 2021
                    • What we think
                    • Issues and Insights

                      • Know myself to manage my health
                        • The facts
                          • The implications
                            • Help consumers become prosumers
                              • The facts
                                • The implications
                                  • Deliver experience on top of products
                                    • The facts
                                      • The implications
                                      • The Market – What You Need to Know

                                        • Personal care appliances sustained robust growth
                                          • Emerging segments are growing fast
                                            • Aspiration for quality life and personal health suggest positive outlook
                                            • Market Size and Forecast

                                              • Personal care appliances industry growth still strong
                                                • Figure 9: Sales value and growth rate of personal care appliances, China, 2014-2020 (est)
                                                • Figure 10: Best- and worst-case forecast of value sales of personal care appliances, China, 2015-2025 (fore)
                                            • Market Segmentation

                                              • Emerging segments are quickly catching up
                                                • Figure 11: Segment value share of personal care appliances, China, 2016-2020 (est)
                                            • Market Drivers

                                              • Booming e-commerce fuelling growth
                                                • Figure 12: Size of online shopping users and share of netizens, Dec 2016-Dec 2019
                                              • Aspiration for improved life solutions drives long-term growth
                                                • Figure 13: Per capita disposable income and growth rate, 2014-2020
                                              • Growing focus on personal health grants significant growth potential
                                              • Key Players – What You Need to Know

                                                • Planting the seed in lower tier cities
                                                  • Connecting the dots to build up personal health solutions
                                                    • Rethinking the relationship between brands and consumers
                                                    • Competitive Strategies

                                                      • Grow penetration in lower tier cities
                                                        • From personal care to tech-enabled health solutions
                                                          • Figure 14: SenseIQ and SkinIQ technologies adopted by Philips products, March 2021
                                                        • Cross-category strategy prevailing
                                                          • Figure 15: Haier’s new electrical massager, March 2021
                                                      • Who’s Innovating?

                                                        • Dyson collaborates with salons to fortify its lead
                                                          • Figure 16: Dyson partners with stylists and salons, January 2021
                                                        • BUGU launches research institute to co-create with consumers
                                                          • Figure 17: Users’ comments on the co-creation experience of BUGU research institute, December 2019
                                                        • Philips introduces coaching app to remove learning threshold
                                                          • Figure 18: Philips introduced coaching app to guide laser hair removal consumers
                                                        • AWE recap: new brands are thinking outside the box
                                                        • The Consumer – What You Need to Know

                                                          • Personal care appliances become well-accepted health solutions
                                                            • Physical experience is essential to drive purchase
                                                              • Help consumers become prosumers
                                                              • Product Ownership

                                                                • Appliances becoming well-accepted health solutions
                                                                  • Figure 19: Ownership and purchasing interest of personal care appliances, January 2021
                                                                • Rising importance of the ‘she-conomy’
                                                                  • Figure 20: Ownership of selected personal care appliances, by gender, January 2021
                                                                • Growth strategy varies at different stages of product lifecycle
                                                                  • Figure 21: Ownership of personal care appliances, 2020-2021
                                                                • Great potential with advanced personal care needs
                                                                  • Positive outlook for future growth
                                                                    • Figure 22: Repertoire analysis of personal care appliances ownership, January 2021
                                                                    • Figure 23: Repertoire analysis of personal care appliances ownership, by monthly household income, January 2021
                                                                • Purchasing Channels

                                                                  • Online and offline channels are both vital
                                                                    • Figure 24: Purchasing channels of personal care appliances, January 2021
                                                                  • Leverage brands’ official touchpoints to build customer relationship
                                                                    • Young consume for lifestyle
                                                                      • Figure 25: Purchasing personal care appliances from lifestyle retailer, by age, January 2021
                                                                    • Engage males through supermarkets/hypermarkets
                                                                      • Figure 26: Selected purchasing channels of personal care appliances, by gender, January 2021
                                                                  • Information Source

                                                                    • Comprehensive shopping platforms dominate
                                                                      • Figure 27: Information sources referred to before purchasing personal care appliances, January 2021
                                                                      • Figure 28: Zhibai’s home page on Taobao, April 2021
                                                                    • Leverage social media to engage lower tier cities
                                                                      • Figure 29: Selected information sources referred to before purchasing personal care appliances, by city tier, January 2021
                                                                      • Figure 30: WeChat mini program of and Dyson, Apr 2021
                                                                    • Consumption advisory in the spotlight
                                                                      • Figure 31: Choose product recommendation websites/forums as information source before purchasing personal care appliances, by monthly household income, January 2021
                                                                  • Purchasing Factors

                                                                    • Intrinsic values are more influential on purchase
                                                                      • Figure 32: Factors attracting purchase of personal care appliances, January 2021
                                                                    • Priority shifts at different stages of product lifecycle
                                                                      • Figure 33: Good customer reviews as a factor in purchasing personal care appliances, by category, January 2021
                                                                      • Figure 34: Selected factors in purchasing personal care appliances, by category, January 2021
                                                                    • Physical experience is vital for purchase decisions
                                                                      • Figure 35: Good offline shopping experience as a factor in purchasing personal care appliances, by monthly personal income, January 2021
                                                                      • Figure 36: Crowd-testing platform Tang Zhi (糖纸众测) powered by tech media ifanr.com
                                                                    • Young consumers value the opinion of influencers
                                                                      • Figure 37: Factors attracting purchase of personal care appliances, by age, January 2021
                                                                  • Priority for Female Grooming

                                                                    • Safety is still the top priority
                                                                      • Figure 38: Attributes associated with a high-quality female grooming product, January 2021
                                                                    • High expectations for results
                                                                      • Figure 39: Attributes associated with a high-quality female grooming product, January 2021
                                                                    • Priority of intrinsic value posing opportunities for emerging brands
                                                                      • Young consumers demand coaching from authorities
                                                                        • Figure 40: Attributes associated with a high-quality female grooming product, by gender and age, January 2021
                                                                        • Figure 41: Ding Xiang Yi Sheng (丁香医生) published article on the science of hair removal
                                                                    • Attitudes towards Personal Care Appliances

                                                                      • Becoming ‘prosumers’
                                                                        • Figure 42: Attitudes towards personal care appliances, January 2021
                                                                      • Consumers think beyond the brand
                                                                        • Figure 43: Short film Family Dinner by Robam, February 2021
                                                                    • Meet the Mintropolitans

                                                                      • Mintropolitans tend to be early-adopters of emerging products
                                                                        • Figure 44: Ownership of selected personal care appliances, by consumer classification, January 2021
                                                                        • Figure 45: Repertoire analysis of product ownership, by consumer classification, January 2021
                                                                      • More sophisticated, more confident
                                                                        • Figure 46: Priority for female grooming, by consumer classification, January 2021
                                                                    • Appendix – Market Size and Forecast

                                                                        • Figure 47: Best- and worst-case forecast of value sales of personal care appliances, China, 2015-2025 (fore)
                                                                    • Appendix – Methodology and Abbreviations

                                                                      • Methodology
                                                                        • Abbreviations

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