2023
0
Brazil Personal Hygiene Habits Market Report 2023
2023-04-13T04:02:28+01:00
OX1155211
3265
162378
[{"name":"Beauty and Personal Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care"},{"name":"Consumer Habits","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-habits"}]
Report
en_GB
"As consumers prioritize their wellbeing, personal hygiene routines have been transformed into a key self-care step, creating opportunity for brands to help consumers create multi-sensory experiences during bath and shower…

Brazil Personal Hygiene Habits Market Report 2023

£ 3,265 (Excl.Tax)

Report Summary

“As consumers prioritize their wellbeing, personal hygiene routines have been transformed into a key self-care step, creating opportunity for brands to help consumers create multi-sensory experiences during bath and shower time. In addition to a clear connection with wellness, bath/shower time can be the initial step in consumers’ beauty routines, as classic facial care ingredients are added into personal hygiene product formulas. When it comes to baby and children’s hygiene products, innovations continue to be guided by protection against germs and formulas that do not pose health risks and reflect the ethical and moral values supported by parents.”

– Amanda Caridad, Beauty and Personal Care Senior Analyst – Latam

Key issues covered in this Report:

  • Personal hygiene products usage
  • Important features in personal hygiene products
  • Trial and interest in innovations in soap, bath and shower products
  • Baby and children’s toiletries
  • Important features in baby and children’s toiletries
  • Personal hygiene routines

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the personal hygiene category, 2023
              • Challenges
                • Soap price increase impacts usage among low-income Brazilians
                  • Brazilian brands challenged to offer light-scented lotions and oils for children
                    • Hand and surface sanitizers continue to be relevant for Brazilians in the South-East region
                      • Opportunities
                        • Popular facial skincare ingredients can help consumers start their skincare routine in the shower
                          • Showering can help exhausted parents create a relaxing routine before bedtime
                            • Parents of children and pets show interest in cruelty-free suncare products
                            • Market Drivers

                              • Bath and shower becomes a fundamental step of wellbeing, but conscious water usage is important
                                • Soap price increase impacts usage among low-income Brazilians
                                  • Despite drop in unemployment rate, Brazil’s economy slows down in 2022
                                  • Key Players

                                    • Companies and brands
                                      • B.O.B and Pantys launch new intimate bar soap
                                        • Figure 2: B.O.B and Pantys announce new partnership
                                      • Boticário enters the intimate care category
                                        • Figure 3: New Boticário’s intimate care line
                                      • Bel&za, C&A’s private label, and Chupa Chups launch new cosmetics collection with nostalgic fragrance
                                        • Figure 4: Bel&za and Chupa Chups announce new partnership
                                      • Dove does diversity campaign focused on breaking beauty standards in and out of reality show
                                        • Figure 5: Dove brings reflections on the BBB23 reality show
                                        • Figure 6: Dove promotes accessibility in new campaign
                                      • Natura Tododia brings a message of women empowerment during summer
                                        • Figure 7: Tododia campaign
                                        • Figure 8: Dani Calabresa and Cacau Protássio on PodDelas
                                      • Intimus introduces ‘new crush’ and offers cashback for consumers who don’t give match
                                        • Figure 9: Bibi Tatto reveals her “new crush” during PodDelas
                                      • Boti Baby Nana Neném promotes improved sleep with the DreamScentz technology
                                        • Figure 10: Boticário presents Boti Baby Nana Neném
                                      • Natura Mamãe e Bebê brings fragrance-free novelty for children
                                        • Figure 11: Natura Mamãe e Bebê without fragrance
                                      • Case study
                                        • After going viral on TikTok, Sundae Body gains customers with foams that turn bathing into a fun moment
                                          • Figure 12: Sundae Body offers bath formulas with whipped cream texture
                                      • Important Features in Personal Hygiene Products

                                        • Search for practicality and savings increases interest of young men in multi-use products
                                          • Figure 13: Important features in personal hygiene products – Selected item, by gender and age, 2023
                                          • Figure 14: Personal hygiene products with multi-purpose formulas
                                        • Feminine hygiene segment can stand out by exploring the use of classic beauty ingredients
                                          • Figure 15: Important features in personal hygiene products – Selected item, by gender, 2023
                                          • Figure 16: Feminine hygiene products with classic beauty ingredients
                                        • Products made with sustainable ingredients appeal to fathers
                                          • Figure 17: Important features in personal hygiene products – Selected item, by parental status and gender, 2023
                                          • Figure 18: Personal hygiene products with sustainable appeal
                                        • Hand sanitizer and shaving product brands can stand out by offering eco-friendly packaging
                                          • Figure 19: Important features in personal hygiene products – CHAID – Tree output, 2023
                                          • Figure 20: Shaving products with eco-friendly packaging, 2022
                                          • Figure 21: Hand sanitizers with eco-friendly packaging
                                      • Trial and Interest in Innovations in Soap, Bath and Shower Products

                                        • Brands can explore Southeastern consumers’ interest in pain relief formulas
                                          • Figure 22: Trial and interest in innovations in soap, bath and shower products – Selected item, by region, 2023
                                          • Figure 23: Therapeutic bath products
                                        • Shower gels and scrubs can stand out by promoting holistic benefits
                                          • Figure 24: Trial and interest in innovations in soap, bath and shower products – CHAID – Tree output, 2023
                                          • Figure 25: Exfoliating shower gels that promote skin and mind benefits
                                        • Popular facial skincare ingredients can help consumers start their skincare routine in the shower
                                          • Figure 26: Trial and interest in innovations in soap, bath and shower products – CHAID – Tree output, 2023
                                          • Figure 27: Bath products formulated with common ingredients in facial skincare products
                                      • Personal Hygiene Routines

                                        • Hand and surface sanitizers continue to be relevant for Brazilians in the South-East region
                                          • Figure 28: Personal hygiene routines – Selected Item, by region, 2023
                                          • Figure 29: Hand and surface sanitizers for use on the go
                                        • Showering can help exhausted parents create a relaxing routine before bedtime
                                          • Figure 30: Personal hygiene routines – Selected item, by parental status, 2023
                                          • Figure 31: Products that provide shower/bath relaxation before bedtime
                                        • Showering can help Brazilians in hybrid jobs feel invigorated
                                          • Figure 32: Personal hygiene routines – Selected item, by working scheme, 2023
                                          • Figure 33: Multi-purpose refreshing shower gels
                                      • Baby and Children’s Toiletries

                                        • Young mothers are the main audience for children’s shampoos
                                          • Figure 34: Baby and children’s toiletries – Selected item, by gender and age group, 2023
                                          • Figure 35: Shampoo for kids
                                        • Wet wipes can stand out by offering convenience and gentle cleansing for different ages
                                          • Figure 36: Baby and children’s toiletries – Selected item, by age group of children living in the household, 2023
                                          • Figure 37: Baby and children’s wet wipes with formulas for sensitive skin
                                        • Parents of children and pets show interest in cruelty-free suncare products
                                          • Figure 38: Baby and children’s toiletries – Selected item, by pet ownership, 2023
                                          • Figure 39: Children’s sunscreens with cruelty-free formulas
                                      • Important Features in Baby and Children’s Toiletries

                                        • Safety and transparency are decisive factors for mothers to prefer natural formulas
                                          • Figure 40: Important features in baby and children’s toiletries – Selected item, by gender, 2023
                                          • Figure 41: Baby and children’s hygiene products with natural formulas
                                        • Brazilian brands challenged to offer light-scented lotions and oils for children
                                          • Figure 42: Important features in baby and children’s toiletries – Selected item, by baby and children’s toiletries, 2023
                                          • Figure 43: Non-scented baby lotion/oil
                                          • Figure 44: Light-scented baby lotion/oil
                                        • Environmental concerns drive demand for eco-friendly packaging
                                          • Figure 45: Important features in baby and children’s toiletries – Selected item, by age group, 2023
                                          • Figure 46: Baby and children’s hygiene products with eco-friendly packaging
                                      • Appendix – Abbreviations

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