2020
0
Pet Food – Thai Consumer – 2020
2021-02-12T10:16:26+00:00
REPED355CD2_A4FB_4E66_B5EE_5BCADC65B004
2195
134290
[{"name":"Pets and Pet Food","url":"https:\/\/store.mintel.com\/industries\/household-home\/pets-pet-food"}]
Report
en_GB
Consumer demand is polarising around premium and value, with brands in the middle being squeezed. Innovation is focusing on total wellness of body and mind. Sirinar Puppachat, Beauty &…

Pet Food – Thai Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

Consumer demand is polarising around premium and value, with brands in the middle being squeezed. Innovation is focusing on total wellness of body and mind.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • [Graph] Thailand: factors that influence pet food purchase decisions. January, 2020
    • [Graph] Thailand: interest in pet food and treats, January 2020
    • Opportunities
    • Competitive landscape
    • [Graph] Thailand: pet food, company retail market share by volume. 2015-17
    • Mintel predicts
  2. Key trends

    • Global trends and how they are playing out in Thailand
    • Key drivers
    • [Graph] Thailand: new housing in Bangkok Metropolis and vicinity, 2009-19
  3. consumer insights

    • Polarisation of demands as a result of COVID-19
    • [Graph] Thailand: attitudes towards pet food, January, 2020
    • [Graph] Thailand: launches in pet food by positioning claims, January 2020-July 2020
    • Health and nutrition are the core focus for affluent pet owners
    • [Graph] Thailand: factors that influence pet food purchase decisions, January, 2020
    • [Graph] Thailand: launches with immunity-boosting claims in pet food, January 2016-July 2020
    • [Graph] Thailand: urban affluent pet owners’ interest in pet food claims. January 2020
    • [Graph] Thailand: urban affluent pet owners’ interest in pet food, January 2020
    • Emotional elements are coming into play
    • [Graph] Thailand: pet food usage by formats, January 2010
    • [Graph] Thailand: pet food usage, January 2020
    • [Graph] APAC: launches in pet food containing the word ‘calm’, January 2016-July 2020
    • [Graph] Thailand: interest in pet food with anti-stress/anti-anxiety benefits, January 2020
    • [Graph] Thailand: interest in pet treats with mood enhancement benefits, by area, January 2020
  4. Market application

    • Strengthen the grip on premium consumers with customisation
    • Offer value-oriented options
    • [Graph] Global: claims in pet food launches with economy positioning, January 2016-July 2020
    • Stay ahead of pets’ health demands with ‘clean’ pet food
    • [Graph] Thailand: interest in pet food innovations, January 2020
    • [Graph] Global: pet food launches with minus claims, January 2016-July 2020
    • Health supplements for pets
    • Offer variety
    • Adding flavours and new experiences
    • [Graph] Thailand: interest in pet food innovations, January 2020
    • Mood-boosting
    • [Graph] Thailand: cat and dog treat usage, January 2020

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Thai Consumer Sample Report Cover

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