2022
0
Thailand Plant-based Diets Market Report 2022
2022-03-24T10:02:35+00:00
REP442D23C5_C208_45D1_9D3B_152C91E4AA4B
2195
149357
[{"name":"Vegan and Plant-based","url":"https:\/\/store.mintel.com\/industries\/food\/vegan-plant-based"}]
Report
en_GB
Driven by Gen Z, Thais have swayed towards omnivorous diets, creating new opportunities for plant-based food, meat and dairy alternatives and novel protein sources.Rashmika Khanijou, Research Analyst…

Thailand Plant-based Diets Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Driven by Gen Z, Thais have swayed towards omnivorous diets, creating new opportunities for plant-based food, meat and dairy alternatives and novel protein sources.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Market context
    • Graph 1: change in dietary preference between, 2021-22
    • What consumers want and why
    • Graph 2: type of plant-based alternatives of interest, 2022
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. key trends

    • Consumers' growing desire to lead healthier lifestyles
    • More voices are being raised on the subject of animal welfare
    • Multinational players see a future in plant-based alternatives
    • Graph 3: annual share of launches in the plant-based spoonable yogurt (dairy alternatives), meat substitute, plant-based ice cream & frozen yogurt (dairy alternatives) and plant-based drink (dairy alternatives) sub-categories, 2017 -22
    • Science and technology enable elevated sensations for plant-based alternatives
  3. consumer insights

    • Thai consumers' dietary preferences
    • Graph 4: dietary preference, 2022
    • Graph 5: change in dietary preference, 2021-22
    • Graph 6: change in percentage of carnivore consumers between 2021-2022, by age group, 2022
    • Graph 7: change in percentage of omnivore consumers between 2021-2022, by age group, 2022
    • Graph 8: agreement with the statement 'plant-based foods are good options to lose weight', by dietary preferences, 2022
    • Graph 9: agreement with the statement "I have set a goal to switch from eating animal-based meat to a full plant-based diet in the future", 2022
    • Graph 10: select behavior 'I choose plant-based food to boost the amount of protein in my diet (eg tofu)', by age group, 2022
    • Plant-based protein sources of interest
    • Graph 11: agreement with the statement 'Little is known about the health benefits of plant-based proteins', by age group, 2022
    • Graph 12: interest in incorporating plant-based protein sources into daily diet, 2022
    • Graph 13: interest in incorporating soy protein as part of the daily diet, by age group, 2022
    • Graph 14: interest in incorporating algae protein as part of the daily diet, by generation, 2022
    • Graph 15: interest in incorporating select plant-based protein sources into daily diets, by financial situation, 2022
    • Plant-based food and drink alternatives and their potential in the Thai market
    • Graph 16: plan to consume more plant-based food and drink alternatives in the next six months, by region, 2022
    • Graph 17: agree to being 'more likely to purchase plant-based food and drink alternatives when they are sold next to the products they're meant to replicate', total vs consumers who plan to consume more plant-based food and drink alternatives in the next six months, 2022
    • Graph 18: agreement that 'restaurants are a good place to start trying food with plant-based alternatives', by consumers who plan to consume more plant-based food and drink alternatives in the next six months vs those who do not, 2022
    • Graph 19: interest in trying types of plant-based food and drink alternatives, 2022
    • Graph 20: interest in types of plant-based food and drink alternatives, by generation, 2022
    • Graph 21: interest in trying select types of plant-based food and drink alternatives, 2022
    • Graph 22: interest in trying plant-based milk, by region, 2022
    • Graph 23: interest in trying plant-based milk, by generation, 2022
    • Graph 24: interest in trying plant-based meat, by generation, 2022
    • Graph 25: interest in select types of plant-based food and drink alternatives, by financial situation, 2022
    • Graph 26: consumers who aim to switch from eating animal-based meat to a full plant-based diet in the future, by consumers interested in trying plant-based egg, vs total, 2022
    • Plant-based meat: a go-to-market strategy
    • Graph 27: interest in trying plant-based meat as a snack food (eg plant-based nuggets), by age group, 2022
    • Graph 28: agreement that 'plant-based meat doesn't taste as good as real meat', by age group, 2021
    • Graph 29: agreement that 'fast food restaurants (eg McDonalds) should offer plant-based meat options', by area, 2022
  4. market applications

    • Plant-based protein: exemplify its multiple benefits and explore novel plant protein sources
    • Graph 30: share of plant-based food and drink launches, by top 10 plant protein ingredients, 2019-22
    • Dial up the range of plant-based alternatives across categories
    • Graph 31: average share of plant-based dairy alternative launches in the last three years, by sub-category, 2019-22
    • Graph 32: annual share of meat substitute launches, 2019-22
    • Graph 33: share of launches in meat substitutes annually, by high/added protein claim, 2019-22
    • Next for plant-based alternatives: building its palatability
    • Provide a range of food formats using plant-based meat
    • Graph 34: share of launches in the prepared meals and meal kits sub-categories, by plant-based claim, 2019-22
  5. appendix

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