2022
0
India Plant-based Foods Market Report 2022
2022-06-29T13:02:15+01:00
REP1F51E268_3160_4920_BFF7_1A0477DEA694
2195
152522
[{"name":"Vegan and Plant-based","url":"https:\/\/store.mintel.com\/industries\/food\/vegan-plant-based"}]
Report
en_GB
Opportunity lies in tapping into mainstream consumers' interest in healthy eating. The key is to focus on education, nutrition, sustainability and accessibility.Tulsi Joshi, Senior Food & Drink Analyst, India…

India Plant-based Foods Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Opportunity lies in tapping into mainstream consumers' interest in healthy eating. The key is to focus on education, nutrition, sustainability and accessibility.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: interest in switching to a plant-based diet, total vs vegetarian and omnivore, 2022
    • What consumers want and why
    • Graph 2: % of consumers for whom 'improving overall physical health' is a very important motivating factor for consuming plant-based food and drinks, by gender and age, 2022
    • Graph 3: % of consumers for whom 'helping the environment' is a very important motivating factor for consuming plant-based foods, by gender, age and socio-economic class, 2022
    • Opportunities
    • Graph 4: protein sources of interest when consuming plant-based food/drinks, 2022
    • Graph 5: top two most used protein source in plant-based/vegan/dairy-free food and drink launches, 2019-22
    • The competitive landscape of plant-based food and drinks
    • The impact of COVID-19 on plant-based food and drinks
  2. KEY TRENDS

    • Rising adoption of preventive health measures
    • Eco-conscious consumerism is on the rise
    • Graph 6: top three ethical and environmental claims in food and drink, 2017-22
    • Price-consciousness surges amidst inflation
  3. CONSUMER INSIGHTS

    • Consumers' dietary preferences
    • Graph 7: agreement with select dietary changes, "I would like to …", by dietary preferences, 2022
    • Graph 8: agreement with select dietary changes, "I would like to …", omnivores vs flexitarians, 2022
    • Graph 9: agreement with select dietary changes, "I would like to …", total vs vegetarians, 2022
    • Graph 10: agreement with select dietary changes, "I would like to …", total vs eggetarians, 2022
    • What's driving the plant-based movement?
    • Graph 11: select claims in plant-based meat substitutes, 2019-21
    • Graph 12: 'very important' factors motivating consumers to eat plant-based foods, by age, 2022
    • Graph 13: select motivating factors for consuming plant-based food and drinks, by meat eaters who want to switch to a completely plant diet, 2022
    • Graph 14: association of protein with health benefits, 2022
    • Graph 15: % of consumers who agree with the statement, "My diet doesn't fulfill my daily protein requirement", total vs eggetarian, 2022
    • Graph 16: % consumers who eat non-vegetarian foods, 2022
    • Graph 17: % of consumers who agree with the statement, "Eating plant-based food can help reduce the risk of diseases", by generation, 2022
    • Graph 18: % of consumers who selected 'to help the environment' as a very important motivating factor for consuming plant-based foods, by dietary preferences, 2022
    • Graph 19: % of consumers who selected 'to try out new food innovations' as a very important motivating factor for consuming plant-based foods, by generation, 2022
    • Protein sources of interest
    • Graph 20: % of consumer interest in protein sources for consuming plant-based food/drinks, 2022
    • Graph 21: top three protein sources, by interest in consuming in plant-based food/drink, 2022
    • Graph 22: % of consumers who are interested in nuts as a protein source in plant-based food/drinks, by gender, age, region, city tier and employment and gender, 2022
    • Graph 23: % of consumers who are interested in whole grains as protein source in plant-based food/drinks, 2022
    • Graph 24: % of consumers who are interested in soya as a protein source in plant-based food/drinks, by generation and city tier, 2022
    • Graph 25: top two most used protein source in plant-based/vegan/dairy-free food and drink launches, 2019-22
  4. MARKET APPLICATIONS

    • Educate consumers on plant-based offerings
    • Graph 26: % launches with select claims in food and drinks, 2018-22
    • Make a bolder health appeal
    • Graph 27: top five food and drink categories with vegan/plant-based/dairy-free claims, 2019-22
    • Graph 28: top six functional claims with vegan, plant-based or dairy-free in food and drinks, 2019-22
    • Hero the protein
    • Graph 29: % of food and drink launches with 'high/added protein', 2017-22
    • Add value with eco-conscious and ethical claims
    • Graph 30: top three growing claims in plant-based/vegan/dairy-free food and drink launches, 2019-22
    • Graph 31: top five ethical and environmental claims in plant based, vegan and dairy-free launches, 2019-22
  5. APPENDIX

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