2023
0
India Plant-based Meat Alternatives Market Report 2023
2023-09-11T16:53:45+01:00
REP2A4B753F_BC89_4B3E_92C3_74FEA41FC992
2195
166468
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Report
en_GB
Plant-based innovation may be gaining momentum, but this niche category lacks consumer pull. Drive awareness by prioritising health, and use novelty to generate curiosity.Anamika Banerji, Research Analyst - Food…

India Plant-based Meat Alternatives Market Report 2023

£ 2,195 (Excl.Tax)

Description

Plant-based innovation may be gaining momentum, but this niche category lacks consumer pull. Drive awareness by prioritising health, and use novelty to generate curiosity.

Anamika Banerji, Research Analyst – Food and Drink, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: select reasons for not consuming plant-based/mock meat products in the last twelve months, 2023
    • Graph 2: select reasons for consuming plant-based meat/mock meat in the last twelve months, 2023
    • Graph 3: select top three plant-based meat formats/products that consumers would be interested to consume, 2023
  2. KEY TRENDS AND MARKET FACTORS

    • Indians are taking proactive measures towards better health
    • Graph 4: life expectancy at birth, 2000-21
    • Graph 5: % consumers who eat non-vegetarian foods, 2022
    • Graph 6: % of consumers who agree that eating plant-based food can help reduce the risk of disease, by generation, 2022
    • Graph 7: spending priority for plant-based proteins*, 2023
    • Plant-based alternatives are still nascent in India
    • Graph 8: % food & drink launches with select claims, 2019-22
    • Graph 9: meat substitute launches*, 2018-23
    • Graph 10: % meat substitute launches with select claims, 2021-23
    • Affordability is key to democratise healthy eating
    • Graph 11: factors of concern over the next six months*, 2023
    • Graph 12: consumers who agree that they have a budget that they try to stick to as much as possible**, 2023
    • Graph 13: factors that would encourage purchase of plant-based meat products/mock meat among plant-based meat consumers, 2023
  3. WHAT CONSUMERS WANT AND WHY

    • The current state of plant-based meat in India
    • Graph 14: consumption of plant-based meat in the last twelve months, by food habit, 2023
    • Graph 15: reasons for not consuming plant-based/mock meat products in the last twelve months, 2023
    • Graph 16: consumers citing endorsement by a favourite celebrity as a reason for consuming plant-based meat, by region, 2023
    • What can boost growth for plant-based meat in India?
    • Graph 17: reasons for consuming plant-based meat/mock meat in the last 12 months, 2023
    • Graph 18: select plus, minus and functional claims in the meat substitutes category, 2020-2023
    • Graph 19: consumers who cite maintaining a healthy weight as a reason for consuming plant-based meat, by region, 2023
    • Graph 20: select plus, minus and functional claims in the meat substitutes category, 2020-2023
    • Graph 21: consumer agreement that their diet does not fulfil daily protein requirement, by financial status and age of plant-based meat consumers, 2023
    • Graph 22: consumers who cite want to increase their protein intake as a reason for consuming plant-based meat, by socioeconomic group and eating habit, 2023
    • Graph 23: % of meat substitute launches with select sources of protein, 2022-23
    • Graph 24: % of meat substitute launches with a high/added protein claim, 2020-23
    • Graph 25: select plant-based protein ingredients used in meat substitutes, 2020-23
    • Graph 26: select plant-based protein ingredients used in meat substitutes, by region, 2020-23
    • Graph 27: factors that would encourage plant-based meat consumers to purchase plant-based meat/mock meat products, 2023
    • Formats of interest in the plant-based meat category
    • Graph 28: 'novel formats' as a factor that would encourage plant-based meat consumers to purchase plant-based meat/mock meat products, by region, 2023
    • Graph 29: consumers citing wanting to try out new food innovations as a reason for consuming plant-based meat, by region and gender, 2023
    • Graph 30: top three plant-based meat formats/products that consumers would be interested to consume, 2023
    • Graph 31: % of plant-based meat consumers interested in raw plant-based meat chunks that can be cooked at home, by parental status, 2023
    • Graph 32: % of plant-base meat consumers interested in plant-based chicken soup, by socioeconomic group and age, 2023
    • Reduction vs addition approach for adoption of plant-based meat alternatives
    • Graph 33: agreement with select statements about meat and plant-based meat, 2023
    • Graph 34: select reasons for not consuming plant-based meat products, 2023
  4. APPENDIX

    About the report

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