2021
0
Thailand Poultry Consumption (Retail) Market Report 2021
2022-01-18T12:02:48+00:00
REP5C4D7A1D_E23A_4DB1_9ED7_7570F68F0653
2195
146980
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Report
en_GB
Drive the future relevance of the poultry category by enhancing poultry's health value, riding on the plant-based trend and offering innovative home-cook solutions. Rashmika Khanijou, Research Analyst…

Thailand Poultry Consumption (Retail) Market Report 2021

£ 2,195 (Excl.Tax)

Description

Drive the future relevance of the poultry category by enhancing poultry’s health value, riding on the plant-based trend and offering innovative home-cook solutions.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: reasons for consuming less poultry during the COVID-19 outbreak, 2021
    • What consumers want and why
    • Graph 2: important factors of consideration for the purchase of poultry products (any rank), 2021
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. key trends

    • Added focus on health and the plant-based momentum
    • Graph 3: share of launches in the poultry sub-category, by top 10 claims category, 2018-21
    • Eco-wakening: the rise in sustainable consumer behaviour
    • Convenience and experience becomes the core of consumers’ lives
  3. consumer insights

    • Consumption of poultry by type
    • Graph 4: type of poultry consumed, 2021
    • Graph 5: type of poultry consumers, by age group, 2021
    • Graph 6: consumption of different types of poultry, by monthly household income, 2021
    • Consumption of poultry by formats
    • Graph 7: change in consumption of poultry formats compared to last year (2020), 2021
    • Graph 8: repertoire of any format of poultry consumed among consumers aged 25-34 vs total, 2021
    • Graph 9: increase in consumption of roasted, ready-to-eat chicken (whole or other portion) compared to last year (2020), by region, 2021
    • Graph 10: increase in consumption of unprepared portions/fillets/diced chicken compared to last year (2020), by parental status, 2021
    • Graph 11: decrease in consumption of unprepared whole chicken compared to last year (2020), by age group, 2021
    • Graph 12: change in consumption of select poultry formats compared to last year (2020), 2021
    • Graph 13: change in consumption of select poultry formats compared to last year (2020), 2021
    • Graph 14: change in consumption of select poultry formats compared to last year (2020), 2021
    • Areas of focus for early management of consumption decrease
    • Graph 15: reasons for consuming less poultry during the COVID-19 outbreak, 2021
    • Graph 16: select reason for consuming less poultry during the COVID-19 outbreak (ie post March 2020), by parental status, 2021
    • Graph 17: select reason for consuming less poultry during the COVID-19 outbreak (ie post March 2020), by age group, 2021
    • Graph 18: select reason for consuming less poultry during the COVID-19 outbreak (ie post-March 2020), by financial situation, 2021
    • The health value of poultry
    • Graph 19: any agreement with the statement “poultry is an excellent source of protein”, by financial situation, 2021
    • Graph 20: agreement with the statement “I prefer to consume poultry which is high in nutrients (eg iron, vitamin B)”, by parental status, 2021
    • Graph 21: preference towards poultry with natural ingredients, by select reasons for consuming less poultry, 2021
    • Purchase motivators of poultry
    • Graph 22: top three most important factors of consideration when purchasing a poultry product (any rank), 2021
    • Graph 23: select reason for consuming less poultry during the COVID-19 outbreak, by household income level, 2021
    • Graph 24: any rank ‘antibiotic-free’ as important factor of consideration when purchasing poultry products, by age group, 2021
    • Graph 25: ‘antibiotic-free’ as an important purchase factor of poultry products (any rank), total vs consumers who consumed less poultry in 2021 compared to last year because of ethical sourcing reasons, 2021
    • Graph 26: ‘hormone free’ as an important factor of consideration upon the purchase of poultry products (any rank), by parental status, 2021
    • Graph 27: ‘low fat’ as an important purchase factor of poultry products (any rank), total vs consumers who consumed less poultry in 2021 compared to last year because they are on a diet, 2021
    • Meeting the in-home trend of cooking poultry
    • Graph 28: select behaviour “I have switched from buying ready-to-eat poultry to cooking more poultry dishes at home in the last 12 months”, by living situation, 2021
    • Graph 29: agreement with the statement “I try out new recipes in my kitchen that feature poultry”, by area, 2021
    • Graph 30: agreement with the statement “I try out new recipes in my kitchen that feature poultry”, by living situation, 2021
    • Graph 31: any agreement with the statement “poultry products with recipes on packs would be appealing”, by parental status, 2021
    • Graph 32: agreement with the statement “I store big pack sizes of poultry products at home”, by region, 2021
    • Customise poultry products to specific lifestyles
    • Graph 33: any agreement with the statement “it is hard to choose the poultry product that would be most suitable for specific lifestyle needs (eg while exercising, dieting)”, total vs % of consumers that have consumed less poultry in 2021 compared to last year because the protein level in current poultry products is not sufficient, 2021
    • Graph 34: any agreement with the statement “it is hard to choose the poultry product that would be most suitable for specific lifestyle needs (eg while exercising, dieting)”, by age group, 2021
    • Graph 35: any agreement with the statement “a wider variety of poultry-based snacks would be appealing”, by age group and area, 2021
    • Ethical and ecological expectations from poultry
    • Graph 36: any agreement with the statement “packaging of poultry products should include traceable origins”, by parental status, 2021
    • Graph 37: any agreement with the statement “ethically sourced poultry is worth paying more for (eg pasture-raised)”, by monthly household income, 2021
    • Graph 38: any agreement with the statement “the use of plastic for packaging poultry products is concerning”, by area, 2021
  4. market applications

    • Better-for-you innovations: focus on nutrition and naturalness to dial up the health and safety image of poultry
    • Graph 39: share of launches in the poultry sub-category, by top 10 claims, 2018-21
    • Graph 40: share of launches in the poultry sub-category, by top 15 claims, 2018-21
    • Driving in-home relevance: enhance the home cooking trend of poultry with chef hacks
    • Graph 41: share of launches in the poultry sub-category, by top 10 flavours, 2018-21
    • Curate poultry products to specific lifestyles
    • Build ethical and ecological credentials for poultry products
  5. appendix

About the report

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