2023
0
India Premium Living Market Report 2023
2023-03-09T10:01:53+00:00
REPE0579A4E_7A70_4B8A_9740_9DDE5481E926
2195
161273
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"}]
Report
en_GB
Broaden the definition of 'premium' beyond just superior quality, elevate emotional appeal and localise premium offerings to drive further acceptance.Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India…

India Premium Living Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Broaden the definition of 'premium' beyond just superior quality, elevate emotional appeal and localise premium offerings to drive further acceptance.

Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India

Table of Contents

  1. executive summary

    • Key issues covered in this Report
  2. Key trends and market drivers

    • Quest for authenticity
    • Graph 1: factors driving consumer behaviour around rights, 2022
    • Rise of the Indian middle class
    • Graph 2: purchase of premium products compared to six months ago, by monthly household income, 2022
    • Identifying cliques
  3. what consumers want and why

    • Broaden the scope of 'premium' beyond quality
    • Graph 3: top descriptions that best describe premium products (any rank), 2022
    • Graph 4: top descriptions that best describe premium products (any rank), by city tiers, 2022
    • Graph 5: reasons to purchase premium products, by employment and gender, 2022
    • Graph 6: top descriptions that best describes premium products (any rank), by generation, 2022
    • Satiate social desire through premiumisation
    • Graph 7: attitudes toward premium products, by generation, 2022
    • Graph 8: reasons to purchase premium products, by city tier, 2022
    • Graph 9: consumers' attitudes towards premium products, by region, 2022
    • Graph 10: top descriptions that best describe premium products (any rank), by city tier, 2022
    • Graph 11: reasons to purchase premium products, by employment status of parent, 2022
    • Instill local elements in 'premium' offerings
    • Graph 12: current purchase of premium products across categories compared to six months ago, 2022
    • Graph 13: consumers who purchased premium beverages more compared to six months ago, by age and gender, city tier, 2022
    • Graph 14: consumers who purchased more of organic and premium packaged food compared to six months ago, by city tier, 2022
    • Graph 15: attitudes towards premium products, any agree, by city tier, 2022
  4. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    India Consumer 2024 Sample Cover

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