2020
0
India Premiumisation Market Report 2020
2021-03-15T04:01:51+00:00
REP772DF4D1_AD6D_4F5E_96C0_4F6BFD01CDDF
2195
135541
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Report
en_GB
The post-pandemic economic recovery triggered consumer demand for premium brands to offer safety, quality, durability, versatility and authenticity 'value' cues.Nidhi Sinha, Head of Content - India Consumer…

India Premiumisation Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

The post-pandemic economic recovery triggered consumer demand for premium brands to offer safety, quality, durability, versatility and authenticity 'value' cues.

Nidhi Sinha, Head of Content – India Consumer

Table of Contents

  1. executive summary

    • Market Context
    • [Graph] India: perception of premium products – select, by age group, October 2020
    • Consumer insights
    • [Graph] India: % of consumers believing that the exclusivity of using premium products is appealing, October 2020
    • Opportunities for premium product seekers
    • [Graph] India: % of product variants with "premium", "ethical & environmental" and "natural" together as claims, 2017-20
    • Opportunities for the value seeker
    • Opportunities for premium enthusiasts
  2. Impact of covid-19 on premium products

    • key trends

      • Global Trends
      • [Graph] Global: % of variants positioned as premium in the last 10 years in the global market, 2010-20
      • [Graph] India: % of consumers who agree that premium products should be more affordable, October 2020
      • Indian trends and key drivers
    • consumer insights

      • Key consumer groups
      • [Graph] India: value seekers, by gender, age and region, October 2020
      • [Graph] India: premium enthusiasts, by age, region and city tier, October 2020
      • What is premium for consumers
      • [Graph] India: Overall consumer perceptions related to premium products, 2020
      • [Graph] India: overall consumer perceptions related to premium products, 2020
      • What consumers expect from brands
      • [Graph] India: % of the population who perceive premium products as innovative, 2020
      • [Graph] India: % of the population who perceive premium products as innovative, 2020
      • [Graph] India: % of food and drink variants with 'premium' claims, 2016-17
    • market applications

      • Global innovations
      • Innovations in India
    • appendix

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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      India Consumer 2024 Sample Cover

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