2021
0
Thailand Premiumisation Market Report 2021
2022-03-09T17:09:19+00:00
REPCFECDF37_8659_4B53_AEED_D3655C9AFCC4
2195
148549
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Report
en_GB
Brands can capitalise on the rising demand for daily premium essentials among middle-class urban Thais by focusing on efficacy, cost-effectiveness and health.Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst - Thailand…

Thailand Premiumisation Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Brands can capitalise on the rising demand for daily premium essentials among middle-class urban Thais by focusing on efficacy, cost-effectiveness and health.

Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst – Thailand

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: agreement to statements about premium products, 2021
    • What consumers want and why
    • Graph 2: premium product purchases in 2021 vs 2020, 2021
    • Graph 3: motivation to purchase premium products, by age group, 2021
    • Graph 4: factors influencing premium product purchases, by age group, 2021
    • Opportunities
    • Mintel predicts
  2. key trends

    • More platforms for circulation of premium goods
    • Graph 5: I try to act in a way that is not harmful to the environment, by age group, 2021*
    • COVID-19 accelerating local product adoption
    • Graph 6: I try to buy from local companies where possible, by age group, 2021*
    • Premium brands venturing in the straight-to-you space
  3. consumer insights

    • Premium product overview
    • Graph 7: descriptions that best describe premiumisation, by age group, 2021
    • Graph 8: agreement that the pandemic has affected ability to buy premium products, by age group, 2021
    • Graph 9: premium product purchases in 2021 vs 2020, 2021
    • Premium product usership
    • Graph 10: shoppers of premium products, by age group, 2021
    • Graph 11: shoppers of premium products, by household income, 2021
    • Graph 12: premium product categories have not been purchased, by age group, 2021
    • Graph 13: attitudes towards packaging design of premium products, July 2021
    • Graph 14: agreement towards attractiveness of Thai premium brands, by gender and age group, 2021
    • Graph 15: factors influencing premium product purchases, by age group, 2021
    • Motivations to purchase premium products
    • Graph 16: motivation to purchase premium products, 2021
    • Graph 17: motivation to purchase premium products among Value-driven shoppers, 2021
    • Graph 18: motivation to purchase premium product and purchase of health and wellness products among Wellbeing-driven shoppers, 2021
    • Graph 19: motivation to purchase premium product and description of premium products among Surroundings-driven shoppers, 2021
    • Graph 20: motivation to purchase premium product and description of premium products among Experience-driven shoppers, 2021
    • Graph 21: motivation to purchase premium product and description of premium products among Technology-driven shoppers, 2021
    • Graph 22: motivation to purchase premium products among Identity-driven shoppers, 2021
    • Graph 23: descriptions of premium products, by motivation to purchase, 2021
  4. MARKET APPLICATIONS

    • Demonstrate that premium is still affordable
    • Graph 24: premium product categories purchased more often in 2021 than in 2020, 2021
    • Graph 25: premium product categories purchased less often in 2021 than in 2020 and not purchased, 2021
    • Target premium messages to the correct audience
    • Boost social media communication
    • Graph 26: factors influencing premium product purchases, by gender and age group, 2021
  5. APPENDIX

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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