2022
8
Canada Prepared Meals – Frozen and Refrigerated Market Report 2022
2022-07-27T04:05:23+01:00
OX1103201
3695
153596
[{"name":"Convenience Foods","url":"https:\/\/store.mintel.com\/industries\/food\/convenience-foods"}]
Report
en_GB
“When the pandemic started, prepared meals sold in the frozen and refrigerated sections of grocery stores took on heighted importance. Frozen meals in particular met a specific need as they…

Canada Prepared Meals – Frozen and Refrigerated Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“When the pandemic started, prepared meals sold in the frozen and refrigerated sections of grocery stores took on heighted importance. Frozen meals in particular met a specific need as they last longer and can be stocked up on. As Canada moves beyond the pandemic, the environment that bolstered the sales for prepared meals has changed, yet speed and ease remain the key value propositions from the category. Future innovation and promotional activity in this space should first and foremost be rooted in this central premise.”
–    Joel Gregoire, Associate Director for Food and Drink

This Report discusses the following key topics:

  • The recent impact of the COVID-19 on consumer behaviour as related to prepared meals in Canada.
  • The potential impact of inflation on prepared meals and the grocery industry in general.
  • The advantages prepared meals offer versus making meals at home and ordering from quick-service restaurants.
  • The categories in which consumers would like to see a greater variety of prepared meals.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Top takeaways
              • Market overview
                • Figure 1: Category outlook for prepared meals, 2022-27
              • Opportunities
                • Speed and ease is what Canadian demand most from prepared meals
                  • Even as inflation skyrockets, most consumers are willing to pay more for quality
                    • Moms in particular exhibit cooking fatigue; prepared meals can help
                      • Challenges
                        • Despite the perception that the quality of prepared meals has improved, work remains
                          • Most consumers often stock up on frozen meals when they’re on sale, which can hinder profitability
                            • As life becomes more ‘normal’, prepared meals face stiffer competition
                            • Market Factors

                              • Foodservice sales have recovered to pre-pandemic levels, but grocery sales remain elevated
                                • Figure 2: Retail trade sales for supermarkets and other grocery (except convenience) stores, January 2019-April 2022
                                • Figure 3: Dollars spent at food services and drinking places in Canada
                              • Inflation’s grip heightens value’s importance
                                • Figure 4: Top concerns expressed by Canadians (any rank), 2022
                                • Figure 5: Canadian year-over-year consumer price index (annualized inflation rate) for all items and food from retail, by month, 2019-22
                                • Figure 6: Expected increase in household income vs household spending by quarter among Canadians, 2014 Q4 -2022 Q1
                              • Immigration continues to drive Canada’s population growth…
                                • Figure 7: Overall planned permanent resident admissions, 2021-23
                              • … with Asia and India more specifically as the primary source
                                • Figure 8: Permanent residents admitted to Canada in 2019 by country (top 10), 2019
                                • Figure 9: Types of internationally inspired foods consumers have eaten and show interest in trying, 2019
                            • Competitive Strategies and Market Opportunities

                              • Even as high inflation soars, demand for quality persists
                                • Figure 10: 3 Fois Par Jour Butter Chicken (Canada), 2022
                                • Figure 11: PG Plaisirs Gastronomiques Ratatouille (Canada), 2021
                                • Figure 12: Martha Stewart Red Wine-Braised Short Ribs with vegetables (US), 2021
                                • Figure 13: Open Nature Savory Skillets Lobster Tortellini (US), 2021
                                • Figure 14: Panera Bread Chicken Caprese (US), 2022
                                • Figure 15: Newman’s Own Margherita Pizza (US), 2022
                                • Figure 16: Fruits de Mer du Quebec Seafood Pizza (Canada), 2021
                                • Figure 17: La Finca Jiménez Barbero Pro Edition Beef Burger (Spain), 2021
                                • Figure 18: Herbert Adams Asian Fusion Style Slow Cooked Wagyu Beef Pie (Australia), 2022
                                • Figure 19: The Pie Commission Butter Chicken Pie (Canada), 2021
                              • All-in-one meal solutions get creative
                                • Figure 20: McCain Street Fries BBQ Beef Fries (France), 2020
                                • Figure 21: Woolworths Food Pot Coconut Chicken Ramen Noodle Pot (South Africa), 2022
                                • Figure 22: To Be Foodie Green Curry Dish (Poland), January 2021
                                • Figure 23: Hungry-Man XL Bowls Chicken Fajita Bowls (Canada), 2021
                                • Figure 24: Caulipower Southwest Breakfast Scramble (US), 2021
                              • Prepared meals can also help making meals from scratch meals easier
                                • Figure 25: Maple Leaf Natural Shredded Chicken (Canada), 2021
                                • Figure 26: McCain Style Bistro Selects 9 Minutes Savoury Coated Fried Potatoes (Canada), 2022
                                • Figure 27: McCain Breakfast 9 Minute Potato Patties (Canada), 2021
                                • Figure 28: Olivieri Cheddar bacon Skillet Gnocchi (Canada), 2022
                                • Figure 29: Cracker Barrel 4 Cheese Italiano Cheese Sauce Kit (Canada), 2022
                            • The Prepared Meals Consumer – Fast Facts

                              • Consumption of Prepared Meals

                                • Among prepared meals, Canadians are more likely to turn to frozen side dishes
                                  • Figure 30: Packaged meals and side dishes eaten in past three months, 2022
                                • Younger Canadians are more likely to eat prepared meals
                                  • Figure 31: Packaged meals and side dishes eaten in past three months, by age, 2022
                                  • Figure 32: Packaged meals and side dishes eaten in past three months, parents vs non-parents, 2022
                                  • Figure 33: Refrigerated meals eaten in past three months, New Canadians vs not New Canadians, 2022
                                  • Figure 34: Packaged meals and side dishes eaten in past three months, by work location, 2022
                              • Shifts in Consumption of Prepared Meals

                                • Two years in, the pandemic has done little to alter frequency
                                  • Figure 35: Perceived change in consumption of prepared meals vs before the start of the pandemic, 2022
                                • Younger Canadians are more likely to consume prepared meals more often
                                  • Figure 36: Perceived change in consumption of prepared meals: more often, by age and gender, 2022
                                  • Figure 37: Perceived change in consumption of prepared meals: more often, New Canadians vs not New Canadians, 2022
                                  • Figure 38: Perceived change in consumption of prepared meals: more often, by living location, 2022
                              • Reasons for Using Prepared Meals

                                • Speed and ease are central to why Canadians use prepared meals
                                  • Figure 39: Reasons for using frozen or refrigerated meals/side dishes, 2022
                                • Speed matters more to middle-aged and older consumers
                                  • Figure 40: Reasons for using frozen or refrigerated meals/side dishes (select), by age, 2022
                                  • Figure 41: Reasons for using frozen or refrigerated meals/side dishes (select), mothers vs fathers, 2022
                                  • Figure 42: Reasons for using frozen or refrigerated meals/side dishes (select), by household income, 2022
                                • ‘New’ Canadians are more likely to view prepared meals as a means to try new cuisines
                                  • Figure 43: Reasons for using frozen or refrigerated meals/side dishes (select), New Canadians vs not New Canadians, 2022
                                  • Figure 44: Reasons for using frozen or refrigerated meals/side dishes (select), Quebec vs Canada overall, 2022
                              • Reasons for Not Using Prepared Meals

                                • Consumers’ preference for meals made from scratch is the biggest hurdle for prepared meals
                                  • Figure 45: Reasons for not using frozen or refrigerated meals/side dishes, 2022
                                  • Figure 46: Reasons for not using frozen or refrigerated meals/side dishes (select), 18-44s vs over-45s, 2022
                              • Important Factors When Choosing Prepared Meals

                                • When choosing what prepared meals to purchase, speed and ease top the list
                                  • Figure 47: Chef Hak’s Organic Lemion Rosemary Chicken (US), March 2021
                                  • Figure 48: Important factors when selecting prepared meals, 2022
                                • Older Canadians consider more factors when choosing prepared meals
                                  • Figure 49: Important factors when selecting prepared meals, by age, 2022
                                  • Figure 50: Peak Refuel Premium Freeze-Dried Beef Stroganoff (US), 2022
                                  • Figure 51: Important factors when selecting prepared meals, New Canadians vs not New Canadians, 2022
                              • Interest in Prepared Meals by Category

                                • Three types of prepared meals top the list of what Canadians want to see more variety of
                                  • Figure 52: Types of frozen or refrigerated prepared meals/sides consumers would like to see more variety of, 2022
                                • Younger adults are more likely to seek variety from a range of prepared foods
                                  • Figure 53: Types of frozen or refrigerated prepared meals/sides consumers would like to see more variety of, by age, 2022
                                  • Figure 54: Types of frozen or refrigerated prepared meals/sides consumers would like to see more variety of (select), by parental status, 2022
                                  • Figure 55: Hormel Black Label Breakfast Combos Pancakes with Sausage and Syrup (US), 2022
                                  • Figure 56: Types of frozen or refrigerated prepared meals/sides consumers would like to see more variety of (select), New Canadians vs non New Canadians, 2022
                              • Attitudes Toward Prepared Meals

                                • Canadians prefer to cook from scratch, but reality often gets in the way
                                  • Figure 57: Attitudes toward cooking from scratch, 2022
                                  • Figure 58: Attitudes toward cooking from scratch (% agree), mothers vs fathers vs overall, 2022
                                  • Figure 59: “I’ve grown increasingly tired of cooking from scratch” (% agree), by age, 2022
                                  • Figure 60: Attitudes toward cooking from scratch (% agree), New Canadians vs not New Canadians, 2022
                                • Prepared meals are a cost-effective way to address varying needs
                                  • Figure 61: Attitudes toward flexibility and preparedness (% agree), 2022
                                  • Figure 62: Attitudes toward flexibility and preparedness (% agree), by age, 2022
                                  • Figure 63: Attitudes toward flexibility and preparedness (% agree), by parental status, 2022
                                  • Figure 64: Attitudes toward flexibility and preparedness (% agree), by Quebec vs overall, 2022
                                  • Figure 65: “Meal kits are a good alternative to prepared, frozen meals when it comes to convenient dinner options” (% agree), New Canadians vs not New Canadians, 2022
                                • Prepared meals’ perception of being ‘overly-processed’ remains a challenge
                                  • Figure 66: M&M Food Market Classic Poutine (Canada), 2021
                                  • Figure 67: Attitudes toward prepared meals and health, 2022
                                  • Figure 68: “Prepared meals are too processed to eat on a regular basis” (% agree), men vs women 2022
                                  • Figure 69: Attitudes toward prepared meals and health (% agree), mothers vs fathers vs overall, 2022
                                  • Figure 70: “Prepared meals help make following a diet easier” (% agree), New Canadians vs not New Canadians, 2022
                                  • Figure 71: Attitudes toward prepared meals and health (% agree), work location, 2022
                                • Focusing on quality can be a means to provide value should confidence in the economy wane
                                  • Figure 72: Attitudes toward prepared meals and quality, 2022
                                  • Figure 73: Attitudes toward prepared meals and quality (% agree), by age, 2022
                                  • Figure 74: “It’s worth paying more for higher quality prepared meals” (% agree), by household income, 2022
                                  • Figure 75: “It’s worth paying more for higher quality prepared meals”, New Canadians vs not New Canadians, 2022
                              • Appendix – Data Sources and Abbreviations

                                • Data sources
                                  • Consumer survey data
                                    • Abbreviations and terms
                                      • Abbreviations

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