2022
0
Ireland Prepared Meals Market Report 2022
2022-07-19T04:02:01+01:00
OX1100241
1495
153375
[{"name":"Ready Meals","url":"https:\/\/store.mintel.com\/industries\/food\/convenience-foods\/ready-meals"}]
Report
en_GB
“Runaway food price inflation and cost-of-living increases are going to have a strong impact on consumers’ usage of prepared meals – seeing fewer consumers splashing out on lunches via foodservice…

Ireland Prepared Meals Market Report 2022

£ 1,495 (Excl.Tax)

Report Summary

“Runaway food price inflation and cost-of-living increases are going to have a strong impact on consumers’ usage of prepared meals – seeing fewer consumers splashing out on lunches via foodservice establishments – and creating opportunities for prepared meals – especially those that aim to recreate ‘restaurant experiences’. At the same time, a drive to maximise value is likely to see discounter and value-oriented prepared meal offerings increase in usage.”
– Brian O’Connor, Senior Consumer Analyst

This Report looks at the following areas:

  • The impact of COVID-19 on consumer behaviour and prepared meals.
  • The impact of the war in Ukraine and resultant price inflation on consumer spending/usage of prepared meals.
  • Importance of health credentials for prepared meals, and the opportunities provided by gut health.
  • How prepared meals can better leverage sustainability claims.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The market
              • Figure 1: Expected impact of COVID-19 on ready meals – Short, medium and long term, 2022
            • Prepared meals set to see increase in sales value in 2022
              • Figure 2: Estimated value sales of prepared meals, IoI, NI and RoI, 2017-22
              • Figure 3: Indexed estimated value sales of prepared meals, IoI, NI and RoI, 2017-27
            • Prepared meal costs increase 6.5% January-May 2022 in UK
              • Figure 4: Consumer price index of ready-made meals, UK (including NI), 2018-22
              • Figure 5: Consumer price index of ready-made meals, RoI, 2018-22
            • 80% facing higher food prices while a third claim to be worse off in 2022
              • Figure 6: Issues consumers have faced in the last two months, IoI, 2022
            • COVID-19 creates more scratch cooking and creates meal kit opportunities
              • Half worry about the impact of prepared meal packaging waste
                • Obesity concerns continue to drive reform in prepared meals
                  • Innovations
                    • The consumer
                      • Irish consumers favour soup and pizza
                        • Figure 7: Types of prepared meals eaten in the last month, NI and RoI, 2022
                      • Consumers supplement scratch cooking with meal kits and side dishes
                        • Figure 8: Occasions on which consumers have eaten prepared meals in the last month, NI and RoI, 2022
                      • Consumers show interest in ethical packaging and quality ingredients
                        • Figure 9: ‘I would like to see more ready meals/ready-to-cook meals that…’, NI and RoI, 2022
                      • Prepared meals used when consumers aren’t feeling up to cooking
                        • Figure 10: Behaviours and attitudes towards prepared meals, NI and RoI, 2022
                    • The Market – Key Takeaways

                      • Prepared meals set to see increase in sales value in 2022
                        • Prepared meal prices increase 6.5% January-May 2022 in UK
                          • 80% facing higher food prices while a third claim to be worse off in 2022
                            • COVID-19 creates more scratch cooking and creates meal kit opportunities
                              • Half worry about the impact of prepared meal packaging waste
                                • Obesity concerns continue to drive reform in prepared meals
                                • Market Sizes and Forecast

                                    • Short-, medium- and long-term impact on the industry
                                      • Figure 11: Expected impact of COVID-19 on ready meals – Short, medium and long term, June 2022
                                    • 2021 saw return to growth
                                      • Figure 12: Estimated value sales of prepared meals, IoI, NI and RoI, 2017-27
                                    • Inflation and cost of living will be problematic, but hold potential
                                        • Figure 13: Options consumers have chosen for their lunch outside of the home, NI and RoI, 2021
                                    • Market Drivers

                                      • Cost of prepared meals soars in the UK/NI
                                        • Figure 14: Consumer price index of ready-made meals, UK (including NI), 2018-22
                                        • Figure 15: Consumer price index of ready-made meals, RoI, January 2018-May 2022
                                      • 80% facing higher food prices while a third claim to be worse off in 2022
                                        • Figure 16: Issues consumers have faced in the last two months, IoI, 2022
                                        • Figure 17: How consumers rate their financial situation compared to 12 months previously, IoI, 2022
                                      • COVID-19 creates more cooks – but potentially driving more need for meal kits
                                        • Figure 18: Cooking behaviours that COVID-19 has increased, NI and RoI, 2021
                                        • Figure 19: New product releases of meal kits, UK and Ireland, 2022
                                      • Irish consumers buying into greener packaging
                                        • Figure 20: Selected important factors for food packaging, NI and RoI, 2022
                                      • Governmental initiatives making it wise to go green with packaging
                                        • Figure 21: New product launches in the prepared meals category with environmental packaging claims, 2017-22
                                        • Figure 22: New product releases of prepared meals – With environmentally friendly packaging, UK and Ireland, 2022
                                      • Obesity concerns continue to drive reform in prepared meals
                                        • Figure 23: Overweight and obesity levels in adults aged 16+, NI, 2012/13-2017/18
                                        • Figure 24: Overweight and obesity levels in adults aged 15+, RoI, 2015/16-2018/19
                                        • Figure 25: New product launches in the prepared meals category with minus or functional benefit claims, 2017-22
                                    • Companies and Innovations – Key Takeaways

                                      • Sustainable packaging remains the top claim
                                        • Major growth in the vegan/no animal ingredients claim
                                          • Predicted increased usage of meal kits
                                            • Private label continues to lead the prepared meals market
                                            • Who’s Innovating?

                                                • Sustainable packaging remains the top claim
                                                  • Figure 26: Total number of prepared meal products launched with an ethical claim, UK and Ireland, 2017-22*
                                                • Major growth in the vegan/no animal ingredients claim
                                                  • Figure 27: Prepared meal launches with a vegan/no animal ingredients claim, UK and Ireland, 2017-22*
                                                  • Figure 28: ‘I would like to see more ready meals/ready-to-cook foods that…’ – Select items, NI and RoI, 2022
                                                • Predicted increased usage of meal kits
                                                  • Figure 29: New product releases of meal kits, UK and Ireland, 2022
                                                • Private label continues to lead the prepared meals market
                                                  • Figure 30: New releases of prepared meals, by label, UK and Ireland, 2017-22*
                                              • Companies and Brands

                                                  • Aldi (RoI only)
                                                    • Key facts
                                                      • Product portfolio
                                                        • Brand NPD
                                                          • Recent developments
                                                            • Birds Eye
                                                              • Key facts
                                                                • Product portfolio
                                                                  • Brand NPD
                                                                    • Recent developments
                                                                      • Dunnes Stores
                                                                        • Key facts
                                                                          • Product portfolio
                                                                            • Brand NPD
                                                                              • Recent developments
                                                                                • Kerry Foods
                                                                                  • Key facts
                                                                                    • Product portfolio
                                                                                      • Brand NPD
                                                                                        • Recent developments
                                                                                          • Kraft Heinz
                                                                                            • Key facts
                                                                                              • Product portfolio
                                                                                                • Recent developments
                                                                                                  • Lidl
                                                                                                    • Key facts
                                                                                                      • Product portfolio
                                                                                                        • Brand NPD
                                                                                                          • Recent developments
                                                                                                            • Marks & Spencer
                                                                                                              • Key facts
                                                                                                                • Product portfolio
                                                                                                                  • Brand NPD
                                                                                                                    • Recent developments
                                                                                                                      • SuperValu
                                                                                                                        • Key facts
                                                                                                                          • Product portfolio
                                                                                                                            • Recent developments
                                                                                                                              • Tesco
                                                                                                                                • Key facts
                                                                                                                                  • Product portfolio
                                                                                                                                    • Brand NPD
                                                                                                                                      • Recent developments
                                                                                                                                      • The Consumer – Key Takeaways

                                                                                                                                        • Soups and pizza most used prepared meals
                                                                                                                                          • Consumers supplement scratch cooking with meal kits and side dishes
                                                                                                                                            • Ethics increasingly playing a role in choice of prepared meals
                                                                                                                                              • Prepared meals used when consumers aren’t feeling up to cooking
                                                                                                                                              • Types of Prepared Meals

                                                                                                                                                  • Irish consumers favour soup and pizza
                                                                                                                                                    • Figure 31: Types of prepared meals eaten in the last month, NI and RoI, 2022
                                                                                                                                                  • Younger consumers are more likely to choose pizza
                                                                                                                                                    • Figure 32: Consumers who have eaten chilled or frozen pizza in the last month, by age, NI and RoI, 2022
                                                                                                                                                    • Figure 33: Consumers who feel worried about gluten content when buying food and drink, by age, NI and RoI, 2021
                                                                                                                                                  • Pizza is more popular with consumers in a tight financial position
                                                                                                                                                    • Figure 34: Consumers who have eaten chilled or frozen pizza in the last month, by financial situation, NI and RoI, 2022
                                                                                                                                                  • Meal kits are popular with consumers with young children
                                                                                                                                                    • Figure 35: Consumers who have eaten meal kits in the last month, by children in household, NI and RoI, 2022
                                                                                                                                                    • Figure 36: Consumer attitudes and behaviours towards children’s eating habits – Select items, NI and RoI, 2021
                                                                                                                                                  • Consumers who work are more likely to eat prepared side dishes
                                                                                                                                                    • Figure 37: Consumers who have eaten prepared side dishes in the last month, by employment status, NI and RoI, 2022
                                                                                                                                                    • Figure 38: Consumers who cook/prepare dishes made up of both prepared and unprepared ingredients, by employment status, NI and RoI, 2021
                                                                                                                                                • Prepared Meal Occasions

                                                                                                                                                    • Meal kits and side dishes see strongest usage for evening meals
                                                                                                                                                      • Figure 39: Occasions on which consumers have eaten prepared meals in the last month, NI and RoI, 2022
                                                                                                                                                    • Meal kits and prepared side dishes key time savers
                                                                                                                                                      • Figure 40: Methods of meal preparation mostly used, NI and RoI, 2021
                                                                                                                                                      • Figure 41: How often consumers look for new foods/flavours to try, IoI, 2022
                                                                                                                                                      • Figure 42: New product releases of meal kits, UK and Ireland, 2022
                                                                                                                                                    • Soup most used during lunch – and cost of living could see usage grow
                                                                                                                                                      • Figure 43: Occasions on which consumers have eaten soup in the last month, NI and RoI, 2022
                                                                                                                                                      • Figure 44: Selected attitudes towards lunchtime preferences outside the home, NI and RoI, 2021
                                                                                                                                                    • Snack pots corner the breakfast and snack-time occasions
                                                                                                                                                      • Figure 45: Types of prepared meals used by consumers for breakfast occasions, NI and RoI, 2022
                                                                                                                                                      • Figure 46: Agreement with statements related to breakfast, NI and RoI, September 2018
                                                                                                                                                  • Future Features of Prepared Meals

                                                                                                                                                      • Consumers seek non-plastic packaging
                                                                                                                                                        • Figure 47: ‘I would like to see more ready meals/ready-to-cook foods that…’, NI and RoI, 2022
                                                                                                                                                      • Consumers who work at home more likely to seek premium-quality ingredients
                                                                                                                                                        • Figure 48: Consumers who have shown an interest in ready meals/ready-to-cook meals that have premium-quality ingredients, by work status, NI and RoI, 2022
                                                                                                                                                      • Consumers with a higher income more likely to want more premium-quality ingredients
                                                                                                                                                        • Figure 49: Consumers who have shown an interest in ready meals/ready-to-cook meals that have premium-quality ingredients, by annual household income, NI and RoI, 2022
                                                                                                                                                        • Figure 50: Key factors driving consumer behaviour around value – Select items, UK and Ireland, 2022
                                                                                                                                                      • Younger consumers show more interest in healthier prepared meals
                                                                                                                                                        • Figure 51: Consumers who have shown an interest in ready meals/ready-to-cook meals with healthy features, by age, NI and RoI, 2022
                                                                                                                                                        • Figure 52: Top factors when shopping for food – Select items, by age, UK and Ireland, 2022
                                                                                                                                                    • Behaviours towards Prepared Meals

                                                                                                                                                        • Prepared meals benefit when consumers aren’t ‘up for’ cooking
                                                                                                                                                          • Figure 53: Attitudes and behaviours towards prepared meals, NI and RoI, 2022
                                                                                                                                                        • Single consumers and childless consumers more likely to use prepared meals when they don’t feel like cooking for themselves
                                                                                                                                                          • Figure 54: Agreement with the statement ‘Prepared meals are useful when I’m not feeling up to cooking for myself’, by lifestage, NI and RoI, 2022
                                                                                                                                                        • Two thirds are interested in probiotic prepared meal options
                                                                                                                                                          • Figure 55: Agreement with the statement ‘I would be interested in trying prepared meals that promote good gut health (eg probiotics)’, by gender, NI and RoI, 2022
                                                                                                                                                          • Figure 56: New product released in prepared meals category with probiotic claims, global, 2022
                                                                                                                                                        • NI consumers eating more own-label prepared meals in the last 12 months
                                                                                                                                                          • Figure 57: Agreement with the statement ‘I have eaten more own-label prepared meals in the last 12 months compared to the 12 months previous’, by age group, NI and RoI, 2022
                                                                                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                        • Data sources
                                                                                                                                                          • Generational cohort definitions
                                                                                                                                                            • Abbreviations

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