Thailand Processed Fish and Seafood Market Report 2021
£ 2,195 (Excl.Tax)
Description
Drive the appeal of the processed fish and seafood category by providing convenient cooking solutions and offering value for money with health and functional benefits.
Rashmika Khanijou, Research Analyst
Table of Contents
-
executive summary
- Market context
- Graph 1: select behaviour regarding processed fish and/or seafood ‘I consider myself to be a seafood lover’, by household income, 2021
- What consumers want and why
- Graph 2: most important factors of consideration when purchasing fish and/or seafood, any rank, 2021
- Graph 3: ‘no additives/preservatives’ as the most important factor for purchase of processed fish and seafood, by age group, 2021
- Opportunities
- Competitive landscape
- Mintel predicts
-
key trends
- Global trends and how they are playing out in Thailand
- Key drivers
-
consumer insights
- Graph 4: agreement with the statement ‘eating fish can be a suitable alternative to meat consumption (eg pork, chicken)’, by age group, 2021
- Appeal to Thais with various formats of fish and seafood
- Graph 5: consumption of fish and/or seafood formats in the last 12 months, 2021
- Graph 6: consumption of select fish formats in the last 12 months, 2021
- Graph 7: consumption of processed fresh and frozen fresh fish in the last 12 months, by age group, 2021
- Graph 8: consumption of processed fresh and frozen fresh other seafood in the last 12 months, by age group, 2021
- Graph 9: consumption of canned fish in the last 12 months, by age groups, 2021
- Graph 10: consumption of raw, ready-to-eat fish and seafood in the last 12 months, by age group, 2021
- Increase the value of processed fish and seafood with health and wellbeing benefits
- Graph 11: consumption of any fish and/or seafood format, by annual household income, 2021
- Graph 12: any agree to select attitude statements regarding fish and/or seafood, 2021
- Graph 13: aspects of fish and/or seafood consumers with an annual household income of THB10K or less are willing to pay more for, 2021
- Graph 14: willingness to pay more for fish and seafood that are recommended by nutritionists, by parental status, 2021
- Graph 15: willingness to pay more for fish and/or seafood products tailored specifically to the needs of different age groups (eg kid-friendly, senior-friendly), by parental status, 2021
- Important purchase factors that can increase the perceived value of fish and seafood
- Graph 16: most important factors of consideration when purchasing fish and/or seafood, any rank, 2021
- Graph 17: ‘high protein content’ as the most important factor for purchasing fish and/or seafood, by age group, 2021
- Graph 18: ‘no additives/preservatives’ as the most important factor for purchasing fish and/or seafood, by age group, 2021
- Life hacking with fish and seafood
- Graph 19: ‘easy to prepare’ as the most important factor for purchasing fish and/or seafood, by parental status, 2021
- Graph 20: agreement with the statement ‘it is difficult to choose the best type of fish suited to a particular cooking method/recipe (eg fish curry vs steamed fish)’, by age group, 2021
- Graph 21: willingness to pay more for fish and seafood packed in cooking bags (ie can be steamed or microwaved), by area, 2021
- The premiumisation of fish and seafood
- Graph 22: select behaviour regarding fish and/or seafood, ‘I try to cook restaurant-style seafood recipes at home’, by financial situation, 2021
- Graph 23: select behavior regarding fish and/or seafood ,’I would like to know the amount of different types of fish needed to meet my nutritional requirement’, by household income, 2021
-
market applications
- Provide convenience and guidance to enhance the cooking experience of fish and seafood
- Graph 24: share of launches in the processed fish sub-category, by top 10 claims, 2018-21
- Drive the value for money of fish and seafood with functional health benefits
- Graph 25: share of launches in the processed fish sub-category, by top 10 claim category, 2018-21
- Premiumise fish and seafood products to deliver emotional benefits to affluent consumers
- Graph 26: share of launches in the processed fish sub-category, by top 10 claims, 2018-21
-
appendix
Why Mintel?
Gain access to high quality market research with every purchase of Mintel’s consumer reports. Here's what else you can expect when buying from us:
Mintel’s Clients Portal
After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal which provides instant access to supplementary insights from Mintel’s industry experts.
Multiple Report Formats
Mintel’s reports are available in PDF and PPT formats, and arrive in your inbox alongside an excel datasheet, so you can share Mintel’s market intelligence with ease.
Interactive Databook
Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
Custom Presentations
Using Mintel’s custom presentation tool, you can easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Thai Version Available
Mintel’s Thailand consumer reports are also available in Thai, and can be accessed through our clients portal post-purchase.*
*Please note that translation times may vary, so Thai language versions may not be accessible immediately. Please contact us for more information.
Browse our sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
Trusted by companies. Big and small.
