2021
0
Thailand Processed Fish and Seafood Market Report 2021
2021-12-17T08:02:53+00:00
REP7ADD4EF7_4D3B_4596_9A27_F3B451701D87
2195
146345
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Report
en_GB
Drive the appeal of the processed fish and seafood category by providing convenient cooking solutions and offering value for money with health and functional benefits. Rashmika Khanijou, Research Analyst…

Thailand Processed Fish and Seafood Market Report 2021

£ 2,195 (Excl.Tax)

Description

Drive the appeal of the processed fish and seafood category by providing convenient cooking solutions and offering value for money with health and functional benefits.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: select behaviour regarding processed fish and/or seafood ‘I consider myself to be a seafood lover’, by household income, 2021
    • What consumers want and why
    • Graph 2: most important factors of consideration when purchasing fish and/or seafood, any rank, 2021
    • Graph 3: ‘no additives/preservatives’ as the most important factor for purchase of processed fish and seafood, by age group, 2021
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. key trends

    • Global trends and how they are playing out in Thailand
    • Key drivers
  3. consumer insights

    • Graph 4: agreement with the statement ‘eating fish can be a suitable alternative to meat consumption (eg pork, chicken)’, by age group, 2021
    • Appeal to Thais with various formats of fish and seafood
    • Graph 5: consumption of fish and/or seafood formats in the last 12 months, 2021
    • Graph 6: consumption of select fish formats in the last 12 months, 2021
    • Graph 7: consumption of processed fresh and frozen fresh fish in the last 12 months, by age group, 2021
    • Graph 8: consumption of processed fresh and frozen fresh other seafood in the last 12 months, by age group, 2021
    • Graph 9: consumption of canned fish in the last 12 months, by age groups, 2021
    • Graph 10: consumption of raw, ready-to-eat fish and seafood in the last 12 months, by age group, 2021
    • Increase the value of processed fish and seafood with health and wellbeing benefits
    • Graph 11: consumption of any fish and/or seafood format, by annual household income, 2021
    • Graph 12: any agree to select attitude statements regarding fish and/or seafood, 2021
    • Graph 13: aspects of fish and/or seafood consumers with an annual household income of THB10K or less are willing to pay more for, 2021
    • Graph 14: willingness to pay more for fish and seafood that are recommended by nutritionists, by parental status, 2021
    • Graph 15: willingness to pay more for fish and/or seafood products tailored specifically to the needs of different age groups (eg kid-friendly, senior-friendly), by parental status, 2021
    • Important purchase factors that can increase the perceived value of fish and seafood
    • Graph 16: most important factors of consideration when purchasing fish and/or seafood, any rank, 2021
    • Graph 17: ‘high protein content’ as the most important factor for purchasing fish and/or seafood, by age group, 2021
    • Graph 18: ‘no additives/preservatives’ as the most important factor for purchasing fish and/or seafood, by age group, 2021
    • Life hacking with fish and seafood
    • Graph 19: ‘easy to prepare’ as the most important factor for purchasing fish and/or seafood, by parental status, 2021
    • Graph 20: agreement with the statement ‘it is difficult to choose the best type of fish suited to a particular cooking method/recipe (eg fish curry vs steamed fish)’, by age group, 2021
    • Graph 21: willingness to pay more for fish and seafood packed in cooking bags (ie can be steamed or microwaved), by area, 2021
    • The premiumisation of fish and seafood
    • Graph 22: select behaviour regarding fish and/or seafood, ‘I try to cook restaurant-style seafood recipes at home’, by financial situation, 2021
    • Graph 23: select behavior regarding fish and/or seafood ,’I would like to know the amount of different types of fish needed to meet my nutritional requirement’, by household income, 2021
  4. market applications

    • Provide convenience and guidance to enhance the cooking experience of fish and seafood
    • Graph 24: share of launches in the processed fish sub-category, by top 10 claims, 2018-21
    • Drive the value for money of fish and seafood with functional health benefits
    • Graph 25: share of launches in the processed fish sub-category, by top 10 claim category, 2018-21
    • Premiumise fish and seafood products to deliver emotional benefits to affluent consumers
    • Graph 26: share of launches in the processed fish sub-category, by top 10 claims, 2018-21
  5. appendix

About the report

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Data

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Thai Consumer Sample Report Cover

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