2020
0
Processed Fish – Thai Consumer – 2020
2021-02-09T10:02:31+00:00
REP85831414_F1CA_4D24_B2C9_0C04AEF4B136
2195
133884
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Report
en_GB
To drive more regular purchasing among a growing 'indoor' population, address health concerns and call out specific added benefits of processed fish. Pimwadee Aguilar, Associate Director Food & Drink…

Processed Fish – Thai Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

To drive more regular purchasing among a growing ‘indoor’ population, address health concerns and call out specific added benefits of processed fish.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. Executive summary

    • Market context
    • What consumers want and why
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. KEY TRENDS

    • Global trends and how they are playing out in Thailand
    • Key drivers impacting processed fish in Thailand
    • Graph 1: Google Trends search interest for instant noodles, canned and frozen fish, 21 Sep 2019-22 Sep 2020
  3. consumer insights

    • Processed fish consumption
    • Graph 2: consumption of chilled, frozen and shelf-stable fish products within the last three months, January 2020
    • Graph 3: consumption of various types of processed fish within the last three months, January 2020
    • Graph 4: consumption of five commonly consumed processed fish products, by age and gender, January 2020
    • Graph 5: consumption frequency of various types of processed fish within the last three months, January 2020
    • Processed fish and its indispensable convenience
    • Graph 6: consumption behaviours related to processed fish, by parental status, January 2020
    • Graph 7: stock up of canned fish, by parental status and household income, January 2020
    • Graph 8: taste-related attributes of interest in processed fish, by age, January 2020
    • Graph 9: interest in fish ready meals with restaurant quality, by living area and age, January 2020
    • Overcome barriers to consumption by making more of the health credentials of fish
    • Graph 10: processed fish launches, by storage type, August 2015-July 2020
    • Graph 11: perception towards frozen fish, by living area, by household income, January 2020
    • Graph 12: perception towards processed fish, by age and living area, January 2020
    • Graph 13: consumers who agree/disagree that eating processed fish helps to control their body weight, by employment, January 2020
    • Graph 14: interest in switching to omega-3-rich processed fish, by parental status, Jan 2020
    • Graph 15: interest in switching to omega-3-rich processed fish, by age, Jan 2020
    • Sustainability concerns are low, but will rise in importance over time
    • Graph 16: interest in sustainable processed fish products, by age, January 2020
    • Graph 17: sustainability-related attributes of interest in processed fish, by age and gender, January 2020
    • Graph 18: sustainability-related attributes of interest in processed fish, by region, January 2020
  4. market applications

    • Opportunity 1: meet demands for convenience/versatility of all households
    • Opportunity 2: cater the health-conscious with clean labels and added values
    • Opportunity 3: prove sustainability for long-term trust
    • Graph 19: % of processed fish launches with top five growing ethical-related claims, by market, Aug 2015-Jul 2020
    • Global innovations
  5. APPENDIX

    About the report

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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