2022
0
Thailand Processed Fish Market Report 2022
2023-01-13T10:01:30+00:00
REPE5261F45_C8CB_4C91_8E75_92A76E69CC35
2195
159446
[{"name":"Meat and Fish","url":"https:\/\/store.mintel.com\/industries\/food\/meat-fish"}]
Report
en_GB
Deliver value by reinforcing fish's positioning as affordable nutrition, elevating the cooking experience and tapping into the better-for-you snacking occasion. Rashmika Khanijou, Research Analyst…

Thailand Processed Fish Market Report 2022

£ 2,195 (Excl.Tax)

Description

Deliver value by reinforcing fish’s positioning as affordable nutrition, elevating the cooking experience and tapping into the better-for-you snacking occasion.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: health benefits consumers are interested in getting from food and drinks, 2022
    • Graph 2: agreement with select statement “I choose processed fish/seafood products that have sustainability credentials”, by financial situation, 2022
  2. key trends

    • The rising demand for permissibility and functionality
    • Graph 3: top three most important factors considered when choosing packaged food and/or drinks, 2022
    • Graph 4: health benefits consumers are interested in getting from food and drink, 2022
    • Graph 5: functional claims in food and drink products, by market, 2019-22
    • Growing demand for kitchen hacks as homecooking becomes a norm
    • Graph 6: frequency of cooking at home in the last one year, 2022
    • Eco-wakening: rise in sustainable consumers
    • Graph 7: agreement that the statement “I try to act in a way that is not harmful to the environment” describes me very well, 2022
    • Snacking becomes an integral part of consumers’ lives
    • Graph 8: qualities looked for in a snack, 2022
  3. consumer insights

    • Consumption of processed fish
    • Graph 9: change in consumption of fish/seafood as compared to six months ago, 2022
    • Graph 10: agreement with statement “I plan to replace processed fish/seafood products with more affordable choices in the next six months”, by select age and gender group, vs total, 2022
    • Graph 11: attributes in processed fish/seafood products that consumers are willing to pay more for, 2022
    • Graph 12: share of launches in processed fish category with plus and functional claims, 2019-22
    • Graph 13: change in consumption of processed fish and/or seafood formats compared to six months ago, 2022
    • Graph 14: consumers that have been eating processed fish more in a poke bowl in the past six months, by consumers that have consumed more packed fish/seafood ready meals compared to six months ago, vs total, 2022
    • The snacking opportunity
    • Graph 15: % of consumers that are willing to pay more for processed fish/seafood with select features, by consumers who would like to see more processed fish/seafood that come in snackable formats, vs, total, 2022
    • Graph 16: willingness to pay more for select features in processed fish/seafood products, by consumers who would like to see more processed fish/seafood products that come in snackable formats, vs total, 2022
    • Graph 17: willingness to pay more for processed fish/seafood products that have low sodium content, by consumers who would like to see more processed fish/seafood products that come in snackable formats, vs total, 2022
    • Enhance the cooking experience of processed fish
    • Graph 18: agreement with select statement “I have been cooking processed fish/seafood products at home more often in the past six months”, by financial situation, 2022
    • Graph 19: agreement with select statement “Brands should be offering more information about how to cook fish/seafood”, by financial situation, 2022
    • Graph 20: consumers that would like to see more processed fish/seafood products that suggest suitable recipes for different meal times (eg breakfast, dinner), by generation, 2022
    • Build the sustainability credentials of fish products
    • Graph 21: agreement with select statement “I choose processed fish/seafood products that have sustainability credentials”, by financial situation, 2022
    • Graph 22: % of consumers that are willing to pay more for processed fish/seafood products that specifies source of origin on packaging, by consumers that would like to see more processed fish/seafood products that promise responsible practices, vs total, 2022
    • Graph 23: % of consumers that would like to see more processed fish/seafood products that use packaging made with ocean-bound plastic, by consumers who would like to see more fish/seafood products that promise responsible practices, vs total, 2022
  4. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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